Bill Hartnett Email & Phone Number

New York, New York, United States

Defining creative strategies and producing campaigns for AMC, Sundance TV, IFC, Shudder, and WE tv programming across platforms. Launching premieres and new seasons for scripted and unscripted series, miniseries, movies, and documentaries.▪ Head producer for AMC Networks’ 2019 upfront and IFC’s 2015 upfront.▪ Incorporating AMC’s rebranding strategy in all image and video creative.▪ Key programming:AMC Series: HALT AND CATCH FIRE, THE TERROR, THE SON, HELL ON WHEELS, COMIC BOOK MEN, HUMANS, TURN: WASHINGTON’S SPIES, GAME OF ARMS, FEAR THE WALKING DEAD, TALKING DEAD, GANGS OF LONDON, THE WALKING DEAD, BETTER CALL SAUL, RIDE WITH NORMAN REEDUSAMC Miniseries / Limited Series: QUIZ, THE LITTLE DRUMMER GIRL, THE NIGHT MANAGER, THE SALISBURY POISONINGSAMC Docuseries: THE MAKING OF THE MOB, THE AMERICAN WESTShudder: THE LAST DRIVE-IN WITH JOE BOB BRIGGS and BOYS FROM COUNTY HELLWE tv Series: KENDRA ON TOP, TAMAR & VINCE, BRAXTON FAMILY VALUES, DAVID TUTERA’S CELEBRATIONS

New York, New York

Built and led a 15-member team that drove brand, consumer, affiliate, social media, and ad sales marketing as well as creative services for network and digital destinations. Managed $11M annual budget. Company was sold in 2013.▪ Spearheaded the marketing launch of 7 new shows, including THE WAR ROOM WITH JENNIFER GRANHOLM (current U.S. Secretary of Energy) and THE YOUNG TURKS with Cenk Uygur. THE YOUNG TURKS, now part of the TYT multichannel YouTube network, is recognized as the longest-running online news and political talk show worldwide.

New York, New York

Promoted to lead the marketing and creative services organization for NBC News, MSNBC, NBC late-night programming, NBC specials, and their digital extensions. Built and managed a 50-member team, +$16M annual budget, and production of 360 campaigns. Reported to President, Marketing and Creative Services.▪ Integrated the MSNBC team into NBC’s 30 Rock marketing infrastructure. Created brand architecture that positioned the MSNBC brand as “The Place for Politics,” fueling 2 years of ratings growth.▪ Led the cross-platform marketing launch of THE RACHEL MADDOW SHOW. Within the first month, the show reached +1.8M viewers. In 2010, it was recognized as the second-highest-rated program in its time slot, outperforming CNN.▪ One of the first NBC executives to incorporate social media into the 360 marketing strategy. Within a few months, top talent—including Rachel Maddow, Ann Curry, and David Gregory—had acquired +1M Twitter followers. Created and led the division’s social media task force.▪ Owned NBCU’s unified presence at the annual CES technology event in 2008, 2009, and 2010.▪ Spearheaded team’s expansion into content creation for out-of-home platforms, including United Airlines (6 monthly half-hour programs), American Airlines seatbacks, NYC taxis, PATH trains, and Times Square digital billboards.▪Member of the corporate NBCU Marketing Council, NBC News Growth Council, and NBC News Diversity Council.

New York, New York

Led the +30-member East Coast marketing team, creating and executing on-air, digital, social media, and event marketing strategies for news and entertainment programming and upfronts. Developed microsites, online content, and casual games to promote shows, talent, and stunts. Managed annual budgets, hiring / retention, agency partnerships, and event productions. Reported to EVP and marketing pioneer, Frank Radice.▪ Created a forward-thinking organizational culture that maintained #1 ratings for core programming, including TODAY, NBC NIGHTLY NEWS, and MEET THE PRESS.▪ Delivered 6-figure savings annually by migrating film, graphics, and production work from third-party to in-house teams.▪ Saved ~$1M annually by renegotiating music licensing agreements and restructuring the production footprint.▪ Drove the marketing launch of TODAY WITH KATHIE LEE & HODA.▪ Additional programming included DATELINE, LATE NIGHT WITH CONAN O’BRIEN, SNL, and LAST CALL WITH CARSON DALY.

New York, New York, United States

Joined the newly created bicoastal internal agency, creating on-air promotions for news and entertainment series. Promoted to Senior Director in 2000. Reported to EVP and marketing pioneer, Frank Radice.▪ Created brand architecture that was integral in maintaining #1 ratings for core programming, including DATELINE, LATE NIGHT WITH CONAN O’BRIEN, SNL, NBC NIGHTLY NEWS, and MEET THE PRESS.▪ Launched talk shows, including LAST CALL WITH CARSON DALY, THE JOHN WALSH SHOW, THE JANE PAULEY SHOW, and LATER TODAY.

Hired by cable and broadcast networks to create assets promoting series and film programming on air and in upfronts.▪ Led the marketing launch of INSIDE THE ACTOR’S STUDIO for Bravo.▪ Produced HBO Premiere spots for movies like FORREST GUMP and BRAVEHEART as they shifted from theatrical release to premium pay TV.▪ Senior writer and producer for DATELINE NBC promos at the peak of the show’s ratings success.▪ Writer and producer for A CURRENT AFFAIR.▪ Image and topical news promotion for WCBS and WNBC.