Bill Hartnett

Bill Hartnett Email and Phone Number

Creative Director, Supervising Producer, Senior Writer
Bill Hartnett's Location
New York City Metropolitan Area, United States
About Bill Hartnett

I’ve built, led and have been a part of creative marketing teams that have elevated media brands, including NBC News, MSNBC, AMC, IFC, Shudder, and WE tv. I leverage my experience as a Creative Director and Senior Writer/Producer to meet the highest standards. I lead without ego, putting the best people in the right positions. I am always in the trenches with my teams, and I have retained +90% of the top performers throughout my career.For the past decade I’ve delivered creative strategy and campaigns for multiplatform programming launches at AMC Networks. This work has been pivotal in keeping loyal fandoms engaged in series like HALT AND CATCH FIRE, THE TERROR, BETTER CALL SAUL, and THE WALKING DEAD universe while attracting new audiences with the QUIZ miniseries and THE LITTLE DRUMMER GIRL.As Senior Vice President of Marketing at NBCUniversal, I built and directed a creative services and marketing organization that was key in maintaining #1 ratings for THE RACHEL MADDOW SHOW, LATE NIGHT WITH CONAN O’BRIEN, TODAY, and DATELINE. We embraced social media early in our promotional strategy, positioning our top talent as influencers. After NBCU, I was recruited to be head of marketing and brand strategy for Current TV.I began my career as an on-air radio program host at KCMU (now KEXP) in Seattle and WFMU in New Jersey. In the late ‘90s, I created and ran My Cat Spot Productions—delivering the marketing launch of INSIDE THE ACTOR’S STUDIO for Bravo and the production of movie spots for HBO. Additional clients included WNBC, WCBS, CBS News, AOL, EPIX, Cinemax, and Fox.

Bill Hartnett's Current Company Details

Creative Director, Supervising Producer, Senior Writer
Bill Hartnett Work Experience Details
  • Amc Networks
    Senior Writer/Producer
    Amc Networks 2013 - Oct 2023
    New York, New York, United States
    Defining creative strategies and producing campaigns for AMC, Sundance TV, IFC, Shudder, and WE tv programming across platforms. Launching premieres and new seasons for scripted and unscripted series, miniseries, movies, and documentaries.▪ Head producer for AMC Networks’ 2019 upfront and IFC’s 2015 upfront.▪ Incorporating AMC’s rebranding strategy in all image and video creative.▪ Key programming:AMC Series: HALT AND CATCH FIRE, THE TERROR, THE SON, HELL ON WHEELS, COMIC BOOK MEN, HUMANS, TURN: WASHINGTON’S SPIES, GAME OF ARMS, FEAR THE WALKING DEAD, TALKING DEAD, GANGS OF LONDON, THE WALKING DEAD, BETTER CALL SAUL, RIDE WITH NORMAN REEDUSAMC Miniseries / Limited Series: QUIZ, THE LITTLE DRUMMER GIRL, THE NIGHT MANAGER, THE SALISBURY POISONINGSAMC Docuseries: THE MAKING OF THE MOB, THE AMERICAN WESTShudder: THE LAST DRIVE-IN WITH JOE BOB BRIGGS and BOYS FROM COUNTY HELLWE tv Series: KENDRA ON TOP, TAMAR & VINCE, BRAXTON FAMILY VALUES, DAVID TUTERA’S CELEBRATIONS
  • Current Tv
    Executive Vice President, Marketing
    Current Tv 2011 - 2012
    New York, New York
    Built and led a 15-member team that drove brand, consumer, affiliate, social media, and ad sales marketing as well as creative services for network and digital destinations. Managed $11M annual budget. Company was sold in 2013.▪ Spearheaded the marketing launch of 7 new shows, including THE WAR ROOM WITH JENNIFER GRANHOLM (current U.S. Secretary of Energy) and THE YOUNG TURKS with Cenk Uygur. THE YOUNG TURKS, now part of the TYT multichannel YouTube network, is recognized as the longest-running online news and political talk show worldwide.
  • Nbc Universal
    Senior Vice President, Marketing And Creative Services
    Nbc Universal 2007 - 2010
    New York, New York
    Promoted to lead the marketing and creative services organization for NBC News, MSNBC, NBC late-night programming, NBC specials, and their digital extensions. Built and managed a 50-member team, +$16M annual budget, and production of 360 campaigns. Reported to President, Marketing and Creative Services.▪ Integrated the MSNBC team into NBC’s 30 Rock marketing infrastructure. Created brand architecture that positioned the MSNBC brand as “The Place for Politics,” fueling 2 years of ratings growth.▪ Led the cross-platform marketing launch of THE RACHEL MADDOW SHOW. Within the first month, the show reached +1.8M viewers. In 2010, it was recognized as the second-highest-rated program in its time slot, outperforming CNN.▪ One of the first NBC executives to incorporate social media into the 360 marketing strategy. Within a few months, top talent—including Rachel Maddow, Ann Curry, and David Gregory—had acquired +1M Twitter followers. Created and led the division’s social media task force.▪ Owned NBCU’s unified presence at the annual CES technology event in 2008, 2009, and 2010.▪ Spearheaded team’s expansion into content creation for out-of-home platforms, including United Airlines (6 monthly half-hour programs), American Airlines seatbacks, NYC taxis, PATH trains, and Times Square digital billboards.▪Member of the corporate NBCU Marketing Council, NBC News Growth Council, and NBC News Diversity Council.
  • Nbc Universal
    Vice President, Nbc Agency, Entertainment Division
    Nbc Universal 2003 - 2007
    New York, New York
    Led the +30-member East Coast marketing team, creating and executing on-air, digital, social media, and event marketing strategies for news and entertainment programming and upfronts. Developed microsites, online content, and casual games to promote shows, talent, and stunts. Managed annual budgets, hiring / retention, agency partnerships, and event productions. Reported to EVP and marketing pioneer, Frank Radice.▪ Created a forward-thinking organizational culture that maintained #1 ratings for core programming, including TODAY, NBC NIGHTLY NEWS, and MEET THE PRESS.▪ Delivered 6-figure savings annually by migrating film, graphics, and production work from third-party to in-house teams.▪ Saved ~$1M annually by renegotiating music licensing agreements and restructuring the production footprint.▪ Drove the marketing launch of TODAY WITH KATHIE LEE & HODA.▪ Additional programming included DATELINE, LATE NIGHT WITH CONAN O’BRIEN, SNL, and LAST CALL WITH CARSON DALY.
  • Nbcuniversal Media, Llc
    Senior Director, Creative Services, Nbc Agency, Entertainment Division
    Nbcuniversal Media, Llc 1998 - 2003
    New York, New York, United States
    Joined the newly created bicoastal internal agency, creating on-air promotions for news and entertainment series. Promoted to Senior Director in 2000. Reported to EVP and marketing pioneer, Frank Radice.▪ Created brand architecture that was integral in maintaining #1 ratings for core programming, including DATELINE, LATE NIGHT WITH CONAN O’BRIEN, SNL, NBC NIGHTLY NEWS, and MEET THE PRESS.▪ Launched talk shows, including LAST CALL WITH CARSON DALY, THE JOHN WALSH SHOW, THE JANE PAULEY SHOW, and LATER TODAY.
  • My Cat Spot Productions
    Senior Writer, Producer, Director
    My Cat Spot Productions 1995 - 1998
    Hired by cable and broadcast networks to create assets promoting series and film programming on air and in upfronts.▪ Led the marketing launch of INSIDE THE ACTOR’S STUDIO for Bravo.▪ Produced HBO Premiere spots for movies like FORREST GUMP and BRAVEHEART as they shifted from theatrical release to premium pay TV.▪ Senior writer and producer for DATELINE NBC promos at the peak of the show’s ratings success.▪ Writer and producer for A CURRENT AFFAIR.▪ Image and topical news promotion for WCBS and WNBC.

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Bill Hartnett's current role is Creative Director, Supervising Producer, Senior Writer.

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