Spiral Marketers delivers its marketing expertise in two ways:1. Traditional fee-based engagements: consulting & advisory services for SMEs, including:* Copywriting* Online lead generation/nurturing/direct response* Marketing & sales strategy, creation, execution & management* Strategies to boost lead or customer acquisition or renewal rates* Strategies to meet & defend against competitive threats* Strategic partnerships & alliances* Offloading your time-slurping marketing projects* Your particular needs and challengesInteresting highlight #1? Getting friends interviewed on PBS Frontline (The Choice 2012: Obama vs. Romney).2. In return for % of enterprise equity (a long-term partnering sweat equity business model that’s entirely relationship-based -- not a client/vendor model). Our partner companies include:PARC PROPERTIES (parcproperties.com): It's greener in the Parc:Uniting entrepreneurs with funding and investors with stellar opportunities. We serve as ongoing advisors, polishing startups and their teams in order to increase their likelihood of funding ... while constantly networking across industries and functions to connect with business development opportunities and investors.HONUA HOU (honuahou.com): Hawaiian for "new earth"Focusing on systems that produce sustainable food, energy, and building materials -- eliminating reliance on fossil fuels and excessive transportation -- while producing sustainable, increasing income streams and more of what we truly want.Specialties: Primary specialties: Leadership, marketing, and finance.Within marketing: Creating and executing strategy, with copywriting as a prime skill.Within finance: Structuring deals, lining up financing, and mergers & acquisitions.Interesting highlight #2? Bill Henthorn’s speeches are course material for college students in the textbook Principles and Types of Public Speaking (16th Ed., 2006).