Bill Herring Email & Phone Number

Austin, Texas Area

• Deliver excellent customer service and support to manage loaner car fleet of approximately 150 Mercedes-Benz automobiles.• Provide quality assurance by test driving select vehicles prior to delivery back to customer.• Select driver for picking up and delivering high value vehicles or vehicles for sensitive, demanding or challenging customers.• Created vehicle cleaning kits with disinfecting and protective materials in response to corona virus outbreak during Spring, 2020.•… Show more • Deliver excellent customer service and support to manage loaner car fleet of approximately 150 Mercedes-Benz automobiles.• Provide quality assurance by test driving select vehicles prior to delivery back to customer.• Select driver for picking up and delivering high value vehicles or vehicles for sensitive, demanding or challenging customers.• Created vehicle cleaning kits with disinfecting and protective materials in response to corona virus outbreak during Spring, 2020.• Received two “Rock Star” awards for performance and was nominated for the award in four other months. Show less

Took time off to care for ill family member.

Austin, Texas

Led team of six program managers and agency staff to deliver integrated communications across external and internal channels for Other World Computing, an e-merchant for parts and accessories for Apple and other technology brands.• Assessed use of PR materials, procedures and tools resulting in process changes and adoption of new tools to increase news distribution more than 10x and coverage by 120%.• Migrated media relations and product review program to more strategic and top-tier… Show more Led team of six program managers and agency staff to deliver integrated communications across external and internal channels for Other World Computing, an e-merchant for parts and accessories for Apple and other technology brands.• Assessed use of PR materials, procedures and tools resulting in process changes and adoption of new tools to increase news distribution more than 10x and coverage by 120%.• Migrated media relations and product review program to more strategic and top-tier technology publications.• Developed plan for establishing company’s first analyst relations program to increase awareness of company and evolve from niche player to mass-market vendor for both Mac and PC ecosystems.• Migrated social media program to more than double the number of social channels, resulting in larger audiences while better differentiating various brands within the business.• Created a weekly blog highlights email with rapid growth from zero to 28K+ subscribers, an average open rate of 45% and monthly sales in the five figures, all within five months.• Lead events program including exhibits at shows such as National Association of Broadcasters and National Association of Music Merchants, generating hundreds of leads per show.• Managed corporate sponsorships including The John Lennon Educational Tour Bus and Got Your 6, a non-profit benefiting military veterans.• Enhanced internal communications program through adoption of new tools for internal communications, more consistency in messaging, and more professional look. Show less

Austin, Texas Area

Principal in communications and marketing consulting agency.• Selected by Dell Inc. to research and identify a new solution for database management and communications to support Dell’s worldwide employee networking groups with approximately 30,000 members.• Completed review of social media channels for Cisco TelePresence Global Support team and provided a process for integrating 200+ social media comments per month into Cisco customer support process.• Developed marketing plan… Show more Principal in communications and marketing consulting agency.• Selected by Dell Inc. to research and identify a new solution for database management and communications to support Dell’s worldwide employee networking groups with approximately 30,000 members.• Completed review of social media channels for Cisco TelePresence Global Support team and provided a process for integrating 200+ social media comments per month into Cisco customer support process.• Developed marketing plan for SBR Promotions to promote a new nationwide series of 12 events combining running and music to create a new type of fitness/entertainment event.• Identified needs for full range of marketing materials for Toopher (security software company), and designed templates for sales collateral materials.• Evaluated website visitor personas and proposed new site structure for GirlStart, an Austin-based organization seeking to increase girl's interest and engagement in science, technology, engineering and math fields.• Provide ongoing communications support to Circuit of the Americas Media Relations team for Formula 1, World Endurance Championship and MotoGP events since 2012.• Contributing author since 2014 to Paddock Magazine, a U.K.-based monthly magazine focused on the business side of Formula 1 and other global motorsport. Providing articles on motorsport sponsorship and marketing topics for Formula 1 and World Endurance Championship.• Conducted benchmark study to evaluate social media usage by F1 teams at beginning of 2014 F1 season.• Interviewed for The Tao of Sports podcast, the leading podcast on sports business. Discussed motorsport and sponsorship topics during 34 minute podcast, July 2013. Show less

Round Rock, Tx

Managed communications and advertising programs for Dell Corporate Responsibility team. Administered annual budget of approximately $1.5M and managed relationship with ad agency.• Managed development and implementation of communications utilizing advertising, social media and email to reach internal and external audiences.• Conducted 20+ campaigns annually to provide communications in support of events, programs or topics.• Managed advertising program with placement of 130+ ads… Show more Managed communications and advertising programs for Dell Corporate Responsibility team. Administered annual budget of approximately $1.5M and managed relationship with ad agency.• Managed development and implementation of communications utilizing advertising, social media and email to reach internal and external audiences.• Conducted 20+ campaigns annually to provide communications in support of events, programs or topics.• Managed advertising program with placement of 130+ ads annually in print and online media.• Reduced agency and production costs by 37% by creating new advertising implementation strategy, developing internal resources and re-negotiating contract with ad agency.• Led refresh of Corporate Responsibility external website by analyzing competitor and partner sites. Re-designed content strategy and site architecture at zero cost to deliver more meaningful information and improved navigation. Show less

Round Rock, Tx

Led research and development of corporate sponsorship program as member of Dell Global Brand Strategy Group. • Conducted internal review of existing sponsorship activities and audited sponsorships by competitors and partners, covering 25 companies.• Designed first strategic platform for Dell sponsorship program and evaluated more than 250 sponsorship opportunities. Managed relationship with sponsorship agency.• Managed global sponsorship of BMW Sauber Formula 1 team, generated… Show more Led research and development of corporate sponsorship program as member of Dell Global Brand Strategy Group. • Conducted internal review of existing sponsorship activities and audited sponsorships by competitors and partners, covering 25 companies.• Designed first strategic platform for Dell sponsorship program and evaluated more than 250 sponsorship opportunities. Managed relationship with sponsorship agency.• Managed global sponsorship of BMW Sauber Formula 1 team, generated 420% ROI for program.• Member of global strategy team that assessed Dell’s brand architecture, proposed simplification of existing brands, and formed two new brands for consumer and small business segments. Show less

Austin, Tx

Freelance communications and marketing consultant to leading consumer publication, emerging software business and local chapter of national not-for-profit organization.• Developed and wrote monthly and quarterly articles on automotive topics for Consumer Reports.org.• Researched, concepted and wrote e-newsletters to 372,000 recipients for Consumer Reports.• Performed PR agency search for Metadot, an open source software company. • Developed theme and content for first annual… Show more Freelance communications and marketing consultant to leading consumer publication, emerging software business and local chapter of national not-for-profit organization.• Developed and wrote monthly and quarterly articles on automotive topics for Consumer Reports.org.• Researched, concepted and wrote e-newsletters to 372,000 recipients for Consumer Reports.• Performed PR agency search for Metadot, an open source software company. • Developed theme and content for first annual report for United Way Capital Area. Provided PR services for special event, secured 27 television hits totaling 36 minutes airtime and two newspaper articles. Show less

Austin, Texas

Developed PR strategy for launch of new industry-leading products and led communications activities building up to product launch. Managed team of ten and agency staff, along with administering $4M budget to build interest in new products, conduct major international launch, and sustain post-launch momentum.• Created and executed communications plan incorporating events, launches, and special projects. Coordinated with regional PR managers to extend plans globally. Managed media… Show more Developed PR strategy for launch of new industry-leading products and led communications activities building up to product launch. Managed team of ten and agency staff, along with administering $4M budget to build interest in new products, conduct major international launch, and sustain post-launch momentum.• Created and executed communications plan incorporating events, launches, and special projects. Coordinated with regional PR managers to extend plans globally. Managed media relations activities, including announcements, endorsements, events and trade shows.• Collaborated with analyst relations team to secure quotes from analysts for press releases and to brief analysts on company and product topics.• Regained five points of market share against Intel by distinguishing AMD products through strategic positioning and messaging that more effectively communicated the AMD story. Show less

Austin, Tx

Led team of eight, agency staff and $2 million budget to conduct product and business publicity campaigns for Tivoli Software, a unit of IBM Software Group. Integrated Tivoli publicity with PR programs from other IBM divisions. Received two-level promotion to lead Tivoli PR team and serve as Acting Director of Communications, managing all communications to media, analysts, customers, partners, sales force and employees.• As acting Director of Communications, led PR, analyst relations… Show more Led team of eight, agency staff and $2 million budget to conduct product and business publicity campaigns for Tivoli Software, a unit of IBM Software Group. Integrated Tivoli publicity with PR programs from other IBM divisions. Received two-level promotion to lead Tivoli PR team and serve as Acting Director of Communications, managing all communications to media, analysts, customers, partners, sales force and employees.• As acting Director of Communications, led PR, analyst relations, partner communications, sales communications and internal communications through issues such as business downturn, new strategic direction, change in chief executive and downsizing actions.• Obtained highest favorability rating and second highest market share of systems management software during 2001 and 2002 due to PR strategy and relationships with media and industry analysts.• Led launch for Tivoli’s entry into the wireless/handheld market with press event in Rome, Italy. Reached 84 reporters from Europe, U.S. and Canada; generated 112 articles. Received message from Handelsblatt (German newspaper) reporter stating “…best event in my 17 years as a journalist.”• Led launch of company’s entry into service provider market with press event in New York City; reaching 125 reporters worldwide and generating 155 articles in business and technology media. • Managed other press events in U.S., Europe and Asia. Generated excellent coverage and comments such as letter from Handelsblatt (German newspaper) reporter stating the Rome event was the “…best event in my 17 years as a journalist.”• Represented Tivoli in cross-IBM campaigns for Web services, autonomic computing and grid computing. Show less

Austin, Tx

- Childhood dream was to become a professional racing driver. Got close, but not as far as hoped.- Competition driving started with participating in local autocrosses, hill climbs and rallies. And maybe a bit of fun on country roads.- Attended the Jim Russell School of Motor Racing at Mont Tremblant, Canada. Then began track racing in Formula Fords in SCCA (Sports Car Club of America) local, regional and national events. Secured three podium finishes at national level.- Following a… Show more - Childhood dream was to become a professional racing driver. Got close, but not as far as hoped.- Competition driving started with participating in local autocrosses, hill climbs and rallies. And maybe a bit of fun on country roads.- Attended the Jim Russell School of Motor Racing at Mont Tremblant, Canada. Then began track racing in Formula Fords in SCCA (Sports Car Club of America) local, regional and national events. Secured three podium finishes at national level.- Following a move to the northeastern part of the US, I competed in the Skip Barber Racing Series with events throughout the northeast. Won six races along with other podium finishes. Specialized in single-seater formula cars, culminating with racing a Formula A car (most similar to a Formula 1 car at the time) in northeastern SCCA events. Show less

Masters Of Professional Studies, Interactive Telecommunications

Activities and Societies: Invited to conduct user acceptance survey of new interactive communications services in England, resulting.

Bachelor Of Arts, Communications

Activities and Societies: Selected to lead video production of Austin College's Drama Department productions. Member of video team.