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• Hands-on Strategic Business & Marketing Professional • Exceptional Cannabis, Digital & Shopper Marketing Tenure • Successful Entrepreneurial Operating Track Record • Versatile Analytical, Creative and Technical Thinker and DoerMy key professional characteristics include:> Visionary and creative strategic thinker and successful business leader who applies relentless curiosity to help businesses improve results via digital technologies, communications, marketing and advertising> Growth-focused leader who is passionate about the future of marketing and innovation > In-depth, practical understanding of a variety of business models and industries (CPG/FMCG, Automotive, Technology, Financial Services, Travel and Hospitality, Consumer Electronics, etc) > Expertise and passion for brand building (top of funnel), direct marketing (bottom of funnel) and customer engagement (beyond funnel)> Financial and operational management excellence across multiple professional service models> Never-ending pursuit to know “everything” re: “digital". This includes applied learning in html, CSS, javascript, Adobe creative suite, social media and mobile platforms and toolsets, ad tech platforms, mobile application frameworks, and ever more...
617 Therapeutic Holding Company, Llc
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Head Of Operations617 Therapeutic Holding Company, Llc Feb 2022 - PresentBoston, Massachusetts, United StatesI lead all operations, marketing and strategy at this vertically integrated legally licensed cannabis start up based in Boston, MA. We opened our first retail location in the Dorchester neighborhood in July, 2023 with a cultivation operation in Millis, MA now growing our next crop of unique Cali genetic strains for sale. -
Founder, Managing PartnerThe Hewson Group Apr 2012 - Feb 2022Danbury, CtMulti-faceted marketing and strategy consultancy. Our focus includes:> Founded Kayamatic.com, a cannabis focused retail operations consultancy> Cannabis Marketing and Business Strategy (2013 - present): > The Healing Center, Fitchburg, MA (2021): Marketing and Strategy Consulting > Cannabis Business Executive (https://www.cannabisbusinessexecutive.com/) website editorial redesign and implementation consultation. Contributing Author. > OutCrowd Group (2020): Board of Advisors, Chief Strategy Officer (acting), Outspoke.io, a cannabis and hemp focused B2B business intelligence and marketplace platform > Berkshire Roots (2018 - 2020): Led Marketing and Strategy for vertically integrated cannabis company in MA > Tumbleweed Holdings (2014 - 2016): Chief Strategy Officer for this cannabis fund seeking investable target companies > Grasshopper (2013): Founder, Product Development Lead for mobile loyalty app for dispensaries> Wordpress Development (SMB medical, ecommerce, retail, and professional services focus)> General Marketing (Villa Italian Kitchen 200+ store social media AOR, Foxwoods Casino print and web projects, Global Digital Lead for General Motors account at Carat) -
Cannabis Business MentorCanopyboulder May 2020 - Apr 2021I am pleased to have been named a mentor to this well-regarded cannabis start-up business accelerator. Excited to work with teams of brilliant start-up founders in the cannabis space, helping them understand how to best leverage digital infrastructure and customer data to achieve growth goals. -
Director, Marketing & StrategyBerkshire Roots Jun 2018 - Jun 2020Pittsfield, Massachusetts AreaBerkshire Roots is one of the largest producers and retailers of legal cannabis in western Massachusetts. I was initially contracted to rebuild BR's brand website and CRM systems infrastructure, ultimately growing my role into the acting Director of Marketing & Strategy until they were ready to hire that role fulltime.Reported to company ownership, and was responsible for leading all branding, marketing, and business strategy activities at this privately held, vertically integrated seed-to-sale cannabis leader. -
Svp, Global Digital Lead - General MotorsCarat Aug 2012 - Dec 2012DetroitA Hewson Group consulting assignment for the world's largest consolidated media account. Contracted in the early stages of Carat's $3.5BB consolidated global media assignment for GM. Charged with quickly identifying and implementing ways to improve the agency's support of GMs global digital marketing COE, while also delivering strategies for creating better global alignment between regional planning teams, both internal to Carat and in partnership with local GM clients around the world. Initial assignment extended to provide sr. client service continuity and help define the full time "Global Digital Lead" role required long-term. What I learned: Up-to-the-moment enterprise-scale digital advertising technology makes Minority Report look quaint. And that a "lumbering" $150BB global enterprise can make magic happen with the right team of smart folks around the globe dedicated to getting it right together. Go GM, Go Detroit! -
Chief Operating OfficerPrimacy May 2011 - Apr 2012Farmington, CtI led all operations, enterprise business development and strategic leadership at this regional, independently owned digital marketing agency. I was responsible for maximizing an $11MM P/L and overseeing ~75 employees.Big win: $1MM+ web design and implementation services contract signed with Otis Elevator in 2012., -
PresidentCatapult Marketing Dec 2007 - Feb 2011Westport, CtPresident of HQ office in Westport, CT. $22MM P/L responsibility, led a 125 person team across digital, promotions and shopper marketing. Directly engaged in client partnership.Big Win: Signed a $5MM annual retainer services contract with Mars Petcare as their digital marketing AOR. (Pedigree, Whiskas, etc)Clients included Subway, Kellogg's, Kraft Beverages, Mars Petcare, Mars Candy, Intel, Capital One, Sears and Gerber -
Vp, Director Of Account ServicesCarat Sep 2006 - Dec 2007Reporting to the US President of Carat, was responsible for leading all commercial aspects of the New York office's digital client relationships.Clients included: Wyndham Hotels, Pfizer, Diageo, Revlon -
Group Account DirectorTribal Worldwide Oct 2005 - Jul 2006Member of the NY office Sr. Leadership Team, Account Lead for Philips/Norelco, winning a Gold Lion in Cannes for shaveeverywhere.com.Clients included Philips Electronics, Johnson and Johnson, Alcoa -
Vp, Director, MarketingDigitas Feb 2004 - Sep 2005Responsible for leading two key business unit relationships with American Express. 1) AXPi, American Express' digital UX center of excellence. 2) American Express' Consumer Travel Network -
Director, Relationship Marketing & MediaSharpe Partners Oct 2002 - Jan 2004NycIntroduction to CPG marketing for Minute Maid and Fujifilm USA. Started a media department. We pitched Circuit City and won. I left for DTAS but loved every minute until i left. -
Director, Marketing StrategyModem Media (Digital Agency That Invented The Banner Ad) Jul 1996 - Jun 2002Promoted three times while at Modem Media, achieving lead US responsibility for a global client relationship that comprised over 10% of firm’s worldwide revenues. Clients included: AT&T, UBS, Citibank, GE, Philips Electronics
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National Advertising ManagerWells Fargo Oct 1993 - Jul 1996What I learned: what it means to make money directly via advertising, both brand and direct. How a TV spot is made. Introduction to the WWW. A great client side experience.
Bill Hewson Skills
Bill Hewson Education Details
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Economics
Frequently Asked Questions about Bill Hewson
What company does Bill Hewson work for?
Bill Hewson works for 617 Therapeutic Holding Company, Llc
What is Bill Hewson's role at the current company?
Bill Hewson's current role is Cannabis Operations & Marketing Expert | Strategic Leader | Digital Innovator.
What is Bill Hewson's email address?
Bill Hewson's email address is bi****@****oup.com
What is Bill Hewson's direct phone number?
Bill Hewson's direct phone number is +120361*****
What schools did Bill Hewson attend?
Bill Hewson attended St. Lawrence University.
What are some of Bill Hewson's interests?
Bill Hewson has interest in New York City, Social Media, Digital Trends, Digital Strategy, Lean Marketing, Advertising And Advertisements, Cooking, Google Chrome, Facebook Ads, Facebook Platform.
What skills is Bill Hewson known for?
Bill Hewson has skills like Digital Strategy, Digital Marketing, Online Advertising, Digital Media, Advertising, Interactive Marketing, Integrated Marketing, Strategy, Marketing Strategy, Crm, Creative Direction, Mobile Marketing.
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Bill Hewson
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Bill Hewson
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Bill Hewson, MBA, MSA, MSIB
Tewksbury, Ma2quanterix.com, lantheus.com
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