Bill Hewson Email & Phone Number

Boston, Massachusetts, United States

I lead all operations, marketing and strategy at this vertically integrated legally licensed cannabis start up based in Boston, MA. We opened our first retail location in the Dorchester neighborhood in July, 2023 with a cultivation operation in Millis, MA now growing our next crop of unique Cali genetic strains for sale.

Danbury, CT

Multi-faceted marketing and strategy consultancy. Our focus includes:> Founded Kayamatic.com, a cannabis focused retail operations consultancy> Cannabis Marketing and Business Strategy (2013 - present): > The Healing Center, Fitchburg, MA (2021): Marketing and Strategy Consulting > Cannabis Business Executive (https://www.cannabisbusinessexecutive.com/).

I am pleased to have been named a mentor to this well-regarded cannabis start-up business accelerator. Excited to work with teams of brilliant start-up founders in the cannabis space, helping them understand how to best leverage digital infrastructure and customer data to achieve growth goals.

Pittsfield, Massachusetts Area

Berkshire Roots is one of the largest producers and retailers of legal cannabis in western Massachusetts. I was initially contracted to rebuild BR's brand website and CRM systems infrastructure, ultimately growing my role into the acting Director of Marketing & Strategy until they were ready to hire that role fulltime.Reported to company ownership, and was.

Detroit

A Hewson Group consulting assignment for the world's largest consolidated media account. Contracted in the early stages of Carat's $3.5BB consolidated global media assignment for GM. Charged with quickly identifying and implementing ways to improve the agency's support of GMs global digital marketing COE, while also delivering strategies for creating.

Farmington, CT

I led all operations, enterprise business development and strategic leadership at this regional, independently owned digital marketing agency. I was responsible for maximizing an $11MM P/L and overseeing ~75 employees.Big win: $1MM+ web design and implementation services contract signed with Otis Elevator in 2012.,

Westport, CT

President of HQ office in Westport, CT. $22MM P/L responsibility, led a 125 person team across digital, promotions and shopper marketing. Directly engaged in client partnership.Big Win: Signed a $5MM annual retainer services contract with Mars Petcare as their digital marketing AOR. (Pedigree, Whiskas, etc)Clients included Subway, Kellogg's, Kraft.

Reporting to the US President of Carat, was responsible for leading all commercial aspects of the New York office's digital client relationships.Clients included: Wyndham Hotels, Pfizer, Diageo, Revlon

Member of the NY office Sr. Leadership Team, Account Lead for Philips/Norelco, winning a Gold Lion in Cannes for shaveeverywhere.com.Clients included Philips Electronics, Johnson and Johnson, Alcoa

Responsible for leading two key business unit relationships with American Express. 1) AXPi, American Express' digital UX center of excellence. 2) American Express' Consumer Travel Network

NYC

Introduction to CPG marketing for Minute Maid and Fujifilm USA. Started a media department. We pitched Circuit City and won. I left for DTAS but loved every minute until i left.

Promoted three times while at Modem Media, achieving lead US responsibility for a global client relationship that comprised over 10% of firm’s worldwide revenues. Clients included: AT&T, UBS, Citibank, GE, Philips Electronics

What I learned: what it means to make money directly via advertising, both brand and direct. How a TV spot is made. Introduction to the WWW. A great client side experience.