Bill Holleran Email & Phone Number

More than two decades as Montgomery County-based business owner providing strategic communications consulting services to small and mid-sized businesses, colleges and universities, federal/state/local government agencies, nonprofit organizations, and advertising/PR firms in D.C., Maryland and Virginia. Specializing in construction-related companies.Services include strategic planning, message development, public affairs, social media marketing, multimedia content development, feature article writing, technical writing, community relations, crisis communications, media training, event planning/management and more. Services provided by a team of seasoned communications pros who are flexible, adaptable and able to work seamlessly with client project teams and support staff.

Potomac, Md, Us

As a subcontractor, provide RMR account teams with content for by-lined articles, messaging platforms, news releases, websites, award nominations, newsletters and branding materials. Work with clients of all sizes to help them crystallize what they do best, craft copy to frame these unique selling propositions, and then communicate these marketing messages through traditional and social media channels to target audiences who need the products/services of these clients.

Bill Holleran is widely regarded as one of the top technology and business communicators in Greater Washington. His award-winning career has spanned 15+ years in the public and private sectors, including both the agency and client sides of the marketing communications business. A veteran media relations pro, Bill is also an expert in strategy and plan development for brand building, media, promotional and electronic business marketing campaigns in the B2B, B2G and B2C markets. His multimedia talents include print, broadcast and Web copywriting, plus feature article writing and placement. Bill’s Boscobel experience covers public sector, association and commercial organizations including the U.S. Department of Labor and its partner federal/state agencies, U.S. Coast Guard, National Park Service, National Foundation for Credit Counseling, Xerox, Audiopoint, STG and other clients.

Courses include Advanced Business Writing, Writing for Managers, Media and Society and Communication Theory. Specialist in "hybrid" courses combining face-to-face and online learning modalities. Rated “among the most highly regarded” faculty members in the UMGC School of Undergraduate Studies after scoring 4.6 out of 5.0 on Fall 2016 evaluations; most recent (Spring 2020) evaluation score was 4.52 out of 5.0.

Strengths: Strategic communications planning, media relations, multimedia content development. With 15+ years of D.C.-based public relations and marketing experience, Bill Holleran is a versatile and award-winning communicator; in 2005, he and his Potomac colleagues won the PRSA Silver Anvil award for the industry's best campaign in the nonprofit/public affairs category. He excels at developing strategic communications plans; generating earned media exposure for clients through well-targeted pitches to his personal contacts in the local, state-level and national media; and writing top-notch content for a wide range of multimedia marketing and PR materials. Bill has extensive experience with Potomac in transportation, higher education, energy, environmental protection/sustainability, information assurance/network security, health care, state/local economic development and biotech.

Starting with development of a strategic communications plan that included a corporate positioning and messaging playbook, the Holleran Communications (HC) team conducted a PR rollout with a news release and personalized story pitches that resulted in feature coverage in the Washington Post, Washington Business Journal, Bethesda Magazine and Potomac Almanac; in key industry publications including Construction Executive (Associated Builders & Contractors national magazine), Building Washington (Associated Builders & Contractors Metro D.C. chapter magazine) and Insights (Independent Electrical Contractors national magazine); and in the e-newsletter of the Bethesda-Chevy Chase Chamber of Commerce (BCCCC).HC went beyond pure PR with soup-to-nuts communications support that included content for Trunnell Electric’s bi-monthly customer newsletter; development of a Newsroom on the company website with an 80th anniversary media kit; and planning, logistics/catering coordination and photo direction for an 80th anniversary open house at the Trunnell corporate office. Highlighting this well-attended event was the presentation, arranged by HC, of an 80th anniversary honorary plaque to the Trunnell leadership team by the president of the BCCCC. Photos from the event, art directed by the HC team, resulted in even more local business and industry media coverage.The feather in HC’s cap was writing a winning award nomination for the Washington Business Journal’s inaugural Family-Owned Business Awards competition. Members of the Trunnell leadership team and family members were proud to be feted at the WBJ’s gala award celebration. Trunnell was also among the award-winners spotlighted in a special WBJ awards section. All in all, the campaign produced print and digital/web media exposure exceeding 3.3 million impressions – resulting in return-on-investment (ROI) of more than 8-to-1.

Falls Church, Virginia, Us

Doubled media coverage for one of America’s largest and fastest-growing tech councils. Tripled advertising revenue generated by monthly membership publication while tightening delivery by 7 business days. Directed most comprehensive survey of member communications needs in NVTC’s 7-year history. Supervised staff of 2 full-time employees and 1 outside subcontractor.

Recruited by agency president to establish new PR division. In just over 1 year, grew profitable line of business concentrated on federal IT sector with 6 major clients (3 on retainer contracts) generating over $300K in annual billings. Developed and directed PR staff consisting of 1 account supervisor, 3 account executives, 1 intern and 1 outside subcontractor.

Hired by former advertising agency colleagues, who had started their own marketing agency, to run and expand fledgling PR department focused on federal IT. Played leading role in landing 3 new retainer clients and more than doubled agency PR billings. Recruited and managed staff of 2 full-time account executives and 1 outside contractor.

M.A., Communication (With Distinction)

B.A., English (Cum Laude)