Provide consultative services across a variety of retail and merchandising disciplines, including merchandise planning, sourcing, merchant relationship management, negotiations, assortment architecture, business analytics and insights, and item lifecycle management

Transformed and re-structured a sprawling furniture business through effective leadership of sales and marketing team and infusion of a data-driven framework. Empowered team members with knowledge, tools and inspiration take business to the next phase of growth. • Led team of 9 sales and marketing professionals. Instituted quarterly goals and objectives sessions, drove forecast alignment and accountability, conducted weekly account reviews, assigned stretch goals and emphasized importance of analytical rigor in decision-making to increase efficiency and job satisfaction.• Directed key account acquisition and license partnership efforts that generated a 17% increase in revenue.• Identified opportunities in two emerging product lines and increased their sales by nearly 100%.• Implemented digital marketing strategies (SEO and paid search) that increased direct-to-consumer sales 11% and boosted customer return rate 45%.• Brought fresh discipline to organizational financial management and planning, including short-, mid-, and long-term forecasts, monthly revisions, and post-mortem recaps.

• Responsible for all financial components of this $2.5B business. Cultivated strong, collaborative relationships with the industry’s biggest vendors, including Nintendo, Sony, Microsoft, Meta/Oculus, and HP.• Achieved continued, strong sales and profit growth in a highly volatile and complex supply environment. FY2021 sales increased 21% with 1.2% margin growth. FY2020 sales increased 74% with 3.1% market-share growth (equivalent to $450M in revenue). Revenue growth driven by new hardware platforms (Xbox, PS5, Oculus).• Drove 10% market share growth in Oculus VR business, to achieve $240M in revenue in first full year.• Spearheaded Digital Captainship for Target’s Hardlines Pyramid. Established charter, gained alignment with leadership team, recruited captain leads, and drove accountability and inspiration across network of 20 Hardlines captains. Digital sales grew 137% in FY20. Drove initiatives that yielded profitable digital sales for the first time since 2014. Recipient of SVP Award (Q3 2021) for exceptional performance managing this captainship.

• Grew Music/Movie/Books sales by +27% and digital penetration by +50% in FY16, bucking industry trends in each business and grabbing market share from Walmart, Best Buy and Barnes & Noble • Generated $1M in cost savings as a result of effective negotiation with product content provider and switching distribution vendors • Broke preorder records in all three businesses with Star Wars, Garth Brooks and Harry Potter in 2016. Preorder wins result of advance planning with Target Media Network, Site Merchandising, and vendor partnerships • Spearheaded an “auto-item create” process for Target.com, working with digital engineers to get new items launched to the site instantly, allowing for increased relevancy with guests and competitive edge. Books business grew +43% in the six months after this enhancement was mobilized

• Introduced broad set of new drop-ship vendors, launching premium furniture, acrylic fabrics, rug and accessory lines to Target.com• Led efforts that generated contribution margin improvement of +430bps through better costing, lower supply chain expenses, and more effective clearance programs • Drove >100% YoY sales growth of owned-brand replacement cushion business on Target.com by making shopping experience more intuitive and clean, and by offering new silhouettes that stores did not merchandise• Owned and mobilized multichannel patio furniture customization project, allowing guests to touch, feel and see extended color & fabric varieties for core furniture sets in-store to be purchased on Target.com• Negotiated $300K incremental vendor income from Patio furniture supplier to help offset liquidation of a defective patio dining set

• Managed and led a team of four business analysts, providing role guidance, career development and stretch projects• Led team to succeed in beating both Turn and EOH Plan metrics for FY2011• Drove supply chain fee reform for 2012 and sparked additional dialogue on how we measure our supply chain fees• Mitigated >$1M in at-risk holiday inventory over four weeks beginning December Wk 4, which helped to drive Ending on-Hand $’s well below season-ending inventory $ goal

• Drove significant sales growth, generating a +110% comp in net sales for Apple iPod products ($7.7M, +$4.02M vs. prior year & contributed to beating Financial Plan for Portable Electronics category)• Achieved a 400% YoY increase in Contribution Margin for Target Mobile (worth $400K) contract wireless activations.• Streamlined promo planning process and eliminated 3 hours of work per week to plan and execute Target Mobile merchandising promotions.• Pioneered Electronics involvement with Missoni limited-time-offer with iPad and iPhone cases & accessories (only Missoni products within Electronics for all channels), generating considerable buzz (featured in Vogue magazine photo shoot), and generating >$600K in incremental gross sales for the margin-rich accessories business

• Managed monthly budgeting and procurement of all MP3 & iPod devices, accounting for $1 billion dollars in annual revenue• Led a team of three analysts, providing leadership, direction and accountability to business goals and metrics

• Managed Electronic Arts in Collaborative Managed Inventory (CMI) relationship delivering $300 million in revenue, a 9% YoY increase

• Operationalized Lean Six Sigma ideology into Best Buy branded learning systems and performance metrics • Coordinated 61 Black and Green Belt projects during FY08 that delivered $101 million in bottom-line benefits

Facilitated the reconciliation of client account discrepancies, allowing for better decision-making, satisfied clients, and tax reporting accuracy