Bill Brooks Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, Us

Recruited to revitalize and lead the Product Team, focused on extending the legacy Globys billing and payments solution to provide full service B2B SaaS Telecom portal solutions. • Led expansion of the core Globys product vision to include a fully-featured B2B Telecom management portal, leading to award of the largest B2B Telecom portal contract (>$10M ARR) in North America• Implemented a structured 6D product development process resulting in a more disciplined, customer-focused, and data-driven product roadmap and product development pipeline• Established the Globys ThinkTank program to recruit end-users into a private user group focused on testing/evaluating new features—creating an invaluable channel for obtaining the direct user feedback needed to drive continuous improvement, new feature development, and customer satisfaction• Accelerated analytics product usage and customer engagement growth by 300% by transforming a legacy analytics product into an updated, interactive data exploration tool

Santa Clara, Ca, Us

Hired to lead efforts to extend the Cisco-Jasper Control Center for IoT management platform to Mobile Enterprise devices, expanding the company’s addressable market. • Identified key strategic opportunities for the company’s core IP, extending the product to provide analytics, invoicing, and payment processing solutions within the enterprise telecom management space; structured a new strategic partnership to deliver the new integrated product and channel sales solution• Defined customer requirements and built product roadmap with clear steps in terms of developing the desired analytics, enterprise MDM, automation, workflow, and directory integration API capabilities • Led sales force engagement and initial product rollout, designing/facilitating customer presentations and product demonstrations—and taking the lead on major account pursuits• Defined business requirements and led a make/buy/partner analysis for the Analytics package, leading to a partnership with Globy; negotiated the partnership agreement and delivered a new integrated analytics solution pilot for Telus Canada which grew the company’s customer base by 300%

Bellevue, Washington, Us

Held responsibility for all major account revenue and customer-facing operations for this developer of a unique indoor mapping and location services provider supporting major national retailers. Recruited and led a team of strategic account managers and program managers. • Led user research and in-store customer behavior studies and conducted pilot evaluations of Bluetooth beacons to support the delivery of indoor location-based promotions and advertising• Stabilized the company’s partnership efforts and repaired relationships with key strategic customers • Developed a joint product roadmap with retail customer partners, based upon a unique reporting and analytics platform that ingested product/location data from retailers and enabled the delivery of breakthrough in-store search, promotion, mapping, and navigation capabilities to customers

Seattle, Washington, Us

Built and led a diverse team of product, engineering, and business development professionals focused on building new mobile apps and integrated solutions for Whitepages partners. • Defined and developed a highly successful new embedded Caller ID app, shipping on all T-Mobile and Samsung phones globally and powering all AT&T, Samsung, and Google Pixel phones worldwide; this service was spun out of Whitepages and has become Hiya, a 140-member company serving 200M users• Delivered 200% of industry average conversion rates for the company’s premium offering, designing a system to cleanse organic data with call metadata and user generated/provided identity data—as well as a unique data-driven trial and upselling framework• Forged new partnerships, data sourcing deals, and channel agreements with top U.S. and overseas carriers, device OEMs, and major mobile platform providers (Amazon, Apple, Facebook, Google, Microsoft)• Coordinated simultaneous promotions by all four Tier 1 US carriers for a major app launch, leading all go-to-market planning and joint marketing programs to maximize customer awareness/adoption rates

Leuven, Brabant, Be

Joined this EMEA-based wireless device manufacturer, owning $65M in annual revenue production and holding accountability for all marketing, product, sales, operational activities in North America. Managed a team of 16 staff in planning/executing the launch of multiple new mobile device products at AT&T Mobility, Best Buy, Radio Shack, and numerous other indirect distribution channels throughout the U.S.• Pivoted a declining hardware product line into an exciting, next-generation software and services solution—successfully closed a major launch partnership deal with T-Mobile• Negotiated major contracts and strategic partnerships with key customers and partners during tenure, including AT&T, Skinit, and T-Mobile—managing executive-level relationships with each organization• Developed and managed distributor/reseller relationships with IngramMicro, Best Buy and Radio Shack, driving 35% incremental sales volume • Drove full-cycle marketing program development/execution, in addition to defining the product roadmap and working with marketing and product teams to deliver data-driven, market-tailored solutions

Redmond, Washington, Us

Recruited to drive mobile strategy within Microsoft Unified Communications Group, building out a series of innovative partnership models and engagement frameworks essential to forging alliances with top carriers and mobile device manufacturers around the globe.• Responsible for defining and driving mobile strategy within Microsoft Unified Communications Group• Managed engagements with top US & European mobile operators to explore new product concepts

Dallas, Tx, Us

Promoted to build/lead a team of product marketing professionals dedicated to managing AT&T’s Enterprise Messaging and Unified Communications product portfolios—including their Mobile Enterprise Instant Messaging, VideoShare, Mobile Conferencing & Collaboration, and Enterprise Paging offerings. • Built a sales pipeline of 150+ accounts, with over 60 accounts in evaluation or deployment• Led key strategic wins at Cisco Systems, Apple, Sun Microsystems, Allstate, and Perot Systems, leading to a top-tier partner ecosystem and series of additional key partnerships with leading ISV’s • Built and managed a robust partner ecosystem of mobile UC and messaging solutions, identifying potential partners, negotiating business relationships, and managing execution of partner programs• Successfully migrated nearly 1000 major accounts to new services in less than 12 months in order to achieve a successful transition of the Mobitex network business

Mba, Strategy & Entrepreneurship

Bs, Mechanical Engineering