Talent Brand Manager
CurrentOwn and manage the Vermeer talent brand on social and digital channels through strategy creation, operationalization and effectiveness measurement. Develop and manage a content calendar for social media and recruiting platforms.Plan, develop, and edit brand content to build awareness, retain existing talent and recruit new talent. Identify story ideas and collect information through internal and external sources to obtain editorial material for use in organization’s communication mediums.Work collaboratively with business segments, support functions, and regional/global entities. Understand the organization’s industry, brand characteristics, business strategy and priorities. Support an ongoing cadence of communication with employees and other key brand stakeholders globally to support an engaged workforce worldwide.Develop metrics to evaluate effectiveness of communication channels to guide future talent decision making and content creation.