Trilliant, a dba under Badger Holdings, is a leading manufacturer of coffee and powdered drink mix products. Horseshoe Beverage is a state of the art beverage retort manufacturer.► Pursue profitable cross-channel sales opportunities in the coffee and dry drink beverage market. ► Key Account Development – developed 34 account relationships with major coffee manufacturers and retailers to build out retail, private label and contract manufacturing customer base.► Customer Service Management – work with internal customer service and external sales team to develop customer- specific sales strategy including bringing new items to market, price increases, sku rationalization and account presentations. Continuously maintaining a 98%+ service level with customers.► Graphics Department Management – develop and maintain branded and control branded products; as well as oversee art design layout and content for own-brand, private label and national branded products. ► Work with external graphics design agencies for new product launches and various private label programs. Negotiate pricing and budgets for new items.

Sturm Foods (a subsidiary of Treehouse Foods (THS) is a leading global dry grocery manufacturer for retail, foodservice and contract manufacturing partners.► Grew business from $26 million to $35+ million in F11 by utilizing excess capacity on existing manufacturing equipment, including coordinating with several large CPG companies to launch products effectively. ► Key Account Development – worked with the value channel on strategy, new item development, distribution, opportunities, etc. across all categories in the Treehouse portfolio; primary accounts included Dollar General, Dollar Tree, Family Dollar, Fred’s, and 99 cent stores.► In-house Account Maintenance – managed in-house small accounts regarding new items, pricing, price increases, and sku rationalization, and developed private labels along with business strategies.

► Pursued profitable opportunities to utilize excess capacity on existing manufacturing equipment; including coordinating with several large CPG companies to launch products effectively. Grew business from $4 million to $26 million from 2008 – 2010.► Key Account Management – daily management of three top ten accounts including Target, Save-A-Lot, and Aldi. Prepared private label and branded presentations, measuring item sales performance, broker management, distribution, price points, shelf sets, etc. ► New Business Opportunity development – worked with a variety of new customers on private label and branded opportunities including analysis, item selection, forecasting, graphics, launch schedules, new item opportunities, etc.► Foodservice Management – worked with sales and customer service team to grow sales and margin through new items, new distribution, consolidation and pricing strategies.

► New Product Introduction – developed new product concepts validating new ideas with R&D, operations, pricing and consumers (AccuPoll); developed packaging design, trademark search and registration, marketing and sales materials, pricing structure, go-to-market strategy and communication objectives to Sales and Customer Service teams; tracked new item launch success. Launched over 50 new branded items in 28 months.► Key Account Management – daily management of top five accounts including Wal-Mart, Target, Kroger, Aldi and Save-A-Lot. Prepared private label and branded presentations, measured item sales performance, broker management, filled distribution voids, evaluated price points, recommended shelf sets, etc. ► Customer Service Management – worked with internal customer service and external sales team to develop customer-specific sales strategy including bringing new items to market, price increases, sku rationalization and account presentations. Continuously maintained a 99%+ service level with customers.► Brand Management – successfully launched six new branded products in 2006. Also achieved full distribution of Sturm Village Farm control brand instant oatmeal in all Wal-Mart Supercenters in 2006. Planned and managed consumer marketing programs including newspaper drops, print advertising and various other sampling programs.► Graphics Department Management – developed and maintained branded and control branded products; as well as oversee art design layout and content for own-brand, private label and national branded products. Worked with external graphics design agencies for new product launches and various private label programs. Negotiated pricing and budgets for new items.

► Oversaw direct-reporting staff of nine; including customer service, graphics and sample departments.► Oversaw daily communication with all customer accounts, specifically the “Top 5”.► Gathered marketing information, i.e. IRI data to distribute and counsel sales team.► Prepared all sales materials; including flyers and customer presentations.► Coordinated new product approval process, introduction and roll out.► Managed new item project for large accounts, i.e. Wal-Mart.► Coordinated weekly sales calls and quarterly sales meetings.► Coordinated trade shows for retail and foodservice teams.► Traveled to major account calls with CEO.