A driven senior marketing strategist – a holistic thinker, problem-solver, storyteller, and leader with roll-up-your-sleeves experience driving tangible business results. Billie is fluent at uncovering and translating relevant consumer and market data into actionable insights, creating differentiated brand platforms and innovating next-gen products. Throughout her career, Billie has worked closely with leadership teams to drive strategic business planning, brand management, market intelligence, marketing and channel strategies, NPD, change management, corporate communications, and advertising.DRIVES HIGHLY-INTENTIONAL PLANNING AND INFORMED DECISION-MAKINGFacilitates strategic planning to set goals, initiatives, and priorities for short and long-term growth. Works across companies to educate, inform and align strategies with actions. BUILDS AUTHENTIC, INSIGHT-FUELED BRAND Creates and reinvents consumer-inspired brands, based on a deep knowledge of consumer psychographics and market trends. DRIVES CULTURES OF INNOVATION Creates product roadmaps (supported by market intelligence) that align with business objectives and brand strategy AND oversees execution of dynamic NPD processes. DRIVES DYNAMIC BRANDS FROM INSIDE OUT Defines companies brand vision, mission, and values. Facilitates employer branding efforts to foster strong brand cultures from top down and bottom up. INDUSTRY KNOW-HOW:• CPG: Food & Beverage, Home Goods, Hardware, Pet, Natural Supplements • Manufacturing: Construction & Mining, Agriculture, Lawn & Garden• Financial Services: Institutional and Consumer• Technology and Data Management CHANNEL KNOW-HOW: • Grocery, Mass, Big Box, Hardware Co-op, Institutional, Independent Dealer, and E-commerce