Billi Richards Email & Phone Number

New York, United States

New York City Metropolitan Area

Greater New York City Area

Creative consultancy with a focus on art direction, brand storytelling, creative direction, creative strategy, design, 360° campaign creation, development and execution, crafting brand voice/story, photoshoots, videoshoots and motion, e-commerce photography, pre and post production, storytelling, social media, paid media, experiential, digital touchpoints, OOH, retail environments for top and emerging beauty, fashion, luxury, CPG, wellness, and lifestyle brands and clients.Select Freelance Clients include:WYN Beauty by Serena Williams, Chanel, Sol De Janeiro, The Line Studios, Rebecca Taylor, State Bags, EGC Group, imPress Beauty, Stoney Clover Lane, Swims, Amazon, Philosophy, Tommy Hilfiger, Chantecaille Beaute, HUGE, Revolt Media, HBO/Cinemax, Showtime, Wax Poetics Magazine

- Led rebranding initiative, increasing Foria's brand visibility via brand guidelines refresh, voice and tone approach, and elevating visual direction.- Translated business and marketing objectives into compelling concept presentations and moodboards used to develop and design seasonal and product campaigns for Mother's Day and Melts Collection, creating engaging content for use across e-comm, email, social media, paid media.- Overhauled paid media process from creative strategy to execution, guiding all phases of work, approving 50 assets, increasing efficiency, identifying bottlenecks. - Led and directed model and product photo and video shoots, collaborating withphotographers, stylists, HMU, talent and producers to create impactful PDP, Social, Email & E-commerce while expanding marketing library by 20%.- Managed and mentored creative team of 4 designers, copywriters, project manager and consultants to support all creative development.

New York City Metropolitan Area

- Spearheaded development of new brand guidelines, increasing brand awareness within the beauty/haircare market by 25% through innovative storytelling, trend design, elevated brand image, targeted tone of voice, and modern visuals.- Led creative strategy, direction, ideation, development and execution for 10 360° integrated marketing campaigns, brand initiatives and product launches, including: "We Are Hair", "Butter Sticks Collection", and the "Even and Radiant Collection", collaborating to produce engaging and educational content used across ecommerce, paid advertising, organic social, email, UGC, OOH, packaging and retail. Generating 200K impressions on Instagram.- Directed and produced photo and video product, on-figure/model, and lifestyle shoots for seasonal campaigns, ecommerce, and social media, ensuring alignment with business objectives and budget.- Managed and mentored creative team of 3 designers, copywriter and junior strategist to support brand creative development.- Collaborated with external agency on design & development of new website, improving user experience, increasing conversion rates by 18%.

Greater New York City Area

- Oversaw visual strategy and content for ecommerce, email, and display ads from design to execution in collaboration with VP of Marketing, realising 15 initiatives across email, ecommerce, display ads, and retail for Marc Jacobs, Runway, Little Marc Jacobs and Marc Jacobs Outlet.- Lead the photography and HMU team to create visually compelling and high-quality content for product and on-figure PDP photography.- Guided model selection, hair and makeup artist choices, photographer selection, set design and props, partnering with stylists, ensuring adherence to brand and ecommerce image guidelines.- Built and managed design team of 4 to develop high quality creative rooted in brand pillars, marketing objectives, and an integrated creative strategy.- Directed 12 model and product still photography, video, motion shoots, producing evergreen, ecommerce and editorial imagery for digital & social channels.- Partnered with cross-functional teams to concept, develop and launch refresh of marcjacobs.com, leading to average monthly visitor rate of 2.2M.

Greater New York City Area

Greater New York City Area

- Drove concept, design and execution of digital assets, and digital campaigns such as "Studio Fix" and "Boom Boom Bloom", featured across email, e-commerce, email, paid media, and organic social channels.- Directed 9 product, on-figure photo and PDP ecommerce shoots, motion and video shoots, collaborating with photographers, directors, prop/wardrobe stylists, and HMU to create high-quality, engaging on-brand visuals for multi-channel use. - Partnered with development team to refresh dotcom PDP pages, focused on an improved customer experience, updated visuals and content storytelling, resulting in a 25% increase in dotcom customer engagement.- Managed and mentored creative team of 5 in creating compelling content and marketing materials.- Oversaw post-production processes and asset development, designing layouts and preparing toolkit decks for global distribution on product launches.

Greater New York City Area

- Drove all phases of creative strategy, direction, and design for relaunch of tarynrose.com, leading to an 11% increase in revenue and brand awareness. Led the creative direction for seasonal campaigns and marketing initiatives, crafting on-trend editorial and social media content, e-mails & ads.- Provided on-set direction, pre/post-production for 6 motion, stills, product and on-figure shoots; resourcing photographers, stylists, locations, casting talent, HMU. - Managed and guided team of 2 designers and 1 copywriter to generate effective, on-brand content.

Greater New York City Area

Greater New York City Area

- Led the ideation and execution of creative content for brand and product launches, boosting digital presence and website traffic significantly through strategic content creation and storytelling for ecommerce, social media and email. - Directed 5 photo and video shoots for 7 new collection and product launches including Holiday, the Valentine's Day Collection and Mother's Day.- Developed and designed an email marketing campaign for a new collection, achieving a 6% click-through rate and generating $15K in revenue.- Managed and mentored a team of 2 designers and 1 copywriter.

Greater New York City Area

- Concepted, designed and art-directed approx. 30 product shoots featured in monthly J.Crew Style Guide catalogue.- Generated typography treatments for 20+ editorial stories: designing layouts, spreads and compositions, and presenting to key stakeholders.- Managed post-production process: selecting best images for presentation, marking up retouching notes, and obtaining final approvals for pagination.

New York, Ny

Bachelor Of Science, Graphic Design, Art Direction + Media

Continuing Education