Bill Jacoby Email & Phone Number

St. Louis, Mo

General Management and P&L responsiblity for all aspects of New Balance Athletics, Inc. eCommerce business in North America including newbalance.com. Work includes all elements of strategic planning, technology vision and investments, site leadership, SEM & Paid marketing channels, SEO, loyalty program, catalog program, consumer call center, direct to consumer distribution center, and in-house digital creative team.. Responsibilities include;- 5 year strategic planning- P&L development and delivery- Innovation plan design- Omnichannel strategic integration with NB retail assets- Short and long term site roadmap development strategy- all aspects of Digital Marketing planning & integration- large, diverse team leadership

Cincinnati, Oh

President of consulting firm specializing in long term strategic planning, development of unique go-to-market strategies, competitive profiling, innovation and new business creation design, and formation of strategic alliances. Work focused on Retail, Apparel, Footwear, Consumer Product, and non-profit industry clients.

Cincinnati, Ohio Area

Responsible for leading a 85 person global cross functional team to accelerate P&G revenue via integrating P&G Fabric and Home Care detergent brands and new technologies with selected global appliance, apparel, and textile industry alliance partners. Team members were dispersed across 9 global areas (China, Japan, Singapore, Korea, Switzerland, England, Poland, United States, Mexico). Work included;• Initiating global CEO level P&G alliances with top 3 global appliance industry companies (Haier – Qingdao, China, the Whirlpool Corporation, and LG Corporation – Seoul, Korea) • Creating and measuring top tertile marketing concepts and campaigns with 7 P&G Appliance and Apparel Alliance partners across all 9 global areas. • Reorganizing a global team design to increase sales productivity/person, creating long term succession plan, and promoting key individuals to next assignments within the team.• Developing exclusive global P&G Dish Care marketing and R&D agreements.• Developing alliances for P&G’s New Business Development efforts and leading the Global New Business Creation Customer Business Development efforts.Key Skills Developed: Creating joint value between globally diverse companies, developing strategic relationships within differing corporate cultures (e.g. Asia, India, Eastern Europe), leading global/geographically diverse business teams, leveraging principle-based negotiation to drive significant exclusive business development agreements, and learning how to win with dual brand marketing campaigns

Cincinnati, Ohio Area

General Management responsibilities for Latin America and Canada Pringles business which included all aspects of 3-5 year strategic planning, innovation portfolio integration, distribution and customer development, profit and net sales delivery. Responsible for development of new business concepts for USA market including concept design, product development, testing/measuring, and monetizing assets. Work included;• Delivering volume, net sales growth, and profit growth targets.• Developing new go-to-market strategies and SKU platforms for Pringle's Immediate Consumption (On-the-Go) business • Developing new business model behind P&G Snack assets to generate accretive returns.Key Skills Developed: Understanding consumer needs in non-USA markets, creating consumer-driven new product design, selling major retail channel customers (e.g. Wal*Mart, Costco), developing new retail product business models and marketing plans, leveraging competitive profiling to deliver differentiation in retail environments.

Cincinnati, Ohio Area

Responsible for developing a new go-to-market model that expanded customer development and sales coverage model to signifanctly more restaurant/janitorial outlets by integrating eBusiness suites, customer relationship management platforms, tele-sales, third party alliances, and P&G sales resources to enable sales growth.• Creating a unique “Connect & Develop” strategy that combined an eBusiness partner with a new tele-sales coverage strategy to expand coverage.• Optimizing organizational design for a 30 person category marketing and business plan development group to deliver more impactful business plans along optimized productivity.Key Skills Developed: Developing innovative coverage plans for highly fragmented business-to-business customer environments, optimizing team work process and external customer input processes to accelerate category business plan development

Cincinnati, Ohio Area

Responsible for assessing and developing the USA Top 100 Restaurant chain segment strategic coverage model and leading a 21 person multi-geographic team to significant volume and productivity increases. Also, responsible for identifying and personally developing the strategy and plans for the top opportunity in the USA. This included personally developing Wendy’s (Dublin, OH) Senior Management Strategic Alliance assessment process, securing CEO-level sponsorship, and establishing a P&G-Wendy’s Cleaning & Hygiene partnership. Work also included development of 2 conceptual new business development platforms, and co-marketing innovation to drive differentiation in the marketplace..Key Skills Developed: Developing new strategic selling models, driving business growth in limited resource environments, leading multi-geographic teams, designing new business models to drive incremental sales.

Cincinnati, Ohio Area

Responsible for developing (from scratch) a McDonald's Corporation business development model to drive first ever P&G volume and sales with McDonald's. Work included development and implementation of a unique Senior Management Decision Mapping model, developing US Marketing Plans, penetrating key McDonald's departments to conceptualize new business concepts, learning and understanding franchisee/owner operator structures, designing-testing-measuring and negotiating/selling in new business growth concepts.Key Skills Developed: Penetrating and selling large complex customers, customer Joint Marketing Planning, decision mapping large corporations from the CEO level down to the operational level, leading large multi-functional teams, leveraging joint business planning to drive strategic alignment and growth.

Cincinnati, Ohio Area

Responsible for the 2 largest brands - Frymax and Whirl. Responsibilities included all aspects of 3-5 Vision-Strategic plan, innovation portfolio design, brand equity development, competitive profiling and positioning, advertising development, Ad Agency leadership, marketing plan development, Senior Management business reviews, budget and ROI on marketing investments, and volume-sales-profit target delivery.Key Skills Developed: Leading a line business including long term vision and strategy development/deployment, business analysis and competitive profiling, brand equity development, advertising development, marketing plan development, and key financial analysis.

Various - Jacksonville, Atlanta, Knoxville, Dallas

Field Sales positions of increasing responsibility starting with new sales territory development (developing demand, finding new distribution, personal leadership sales results), and concluding with full regional area responsibility. Unit Management included multiple direct reports, marketing development projects, along with developing and leadership selling of the largest, most complicated regional restaurant chains.Key Skills Developed: Developing new sales territories, new distribution, new demand creation, and leading/developing people.

Bs Im, Summa Cum Laude, Industrial Management

Activities and Societies: Georgia Tech Ice Hockey Team - Co-Captain 1977-1980 Kappa Sigma Fraternity - variety of leadership positions;

Education record

Activities and Societies: Varsity Ice Hockey Varsity Tennis Varsity Golf National Honor Society