Bill Jacoby Email & Phone Number

St. Louis, MO

General Management and P&L responsiblity for all aspects of New Balance Athletics, Inc. eCommerce business in North America including newbalance.com. Work includes all elements of strategic planning, technology vision and investments, site leadership, SEM & Paid marketing channels, SEO, loyalty program, catalog program, consumer call center, direct to.

Cincinnati, OH

President of consulting firm specializing in long term strategic planning, development of unique go-to-market strategies, competitive profiling, innovation and new business creation design, and formation of strategic alliances. Work focused on Retail, Apparel, Footwear, Consumer Product, and non-profit industry clients.

Cincinnati, Ohio Area

• Responsible for leading a 85 person global cross functional team to accelerate P&G revenue via integrating P&G Fabric and Home Care detergent brands and new technologies with selected global appliance, apparel, and.
• Initiating global CEO level P&G alliances with top 3 global appliance industry companies (Haier – Qingdao, China, the Whirlpool Corporation, and LG Corporation – Seoul, Korea)
• Creating and measuring top tertile marketing concepts and campaigns with 7 P&G Appliance and Apparel Alliance partners across all 9 global areas.
• Reorganizing a global team design to increase sales productivity/person, creating long term succession plan, and promoting key individuals to next assignments within the team.
• Developing exclusive global P&G Dish Care marketing and R&D agreements.
• Developing alliances for P&G’s New Business Development efforts and leading the Global New Business Creation Customer Business Development efforts.Key Skills Developed: Creating joint value between globally diverse.

Cincinnati, Ohio Area

• General Management responsibilities for Latin America and Canada Pringles business which included all aspects of 3-5 year strategic planning, innovation portfolio integration, distribution and customer development.
• Delivering volume, net sales growth, and profit growth targets.
• Developing new go-to-market strategies and SKU platforms for Pringle's Immediate Consumption (On-the-Go) business
• Developing new business model behind P&G Snack assets to generate accretive returns.Key Skills Developed: Understanding consumer needs in non-USA markets, creating consumer-driven new product design, selling major.

Cincinnati, Ohio Area

• Responsible for developing a new go-to-market model that expanded customer development and sales coverage model to signifanctly more restaurant/janitorial outlets by integrating eBusiness suites, customer relationship.
• Creating a unique “Connect & Develop” strategy that combined an eBusiness partner with a new tele-sales coverage strategy to expand coverage.
• Optimizing organizational design for a 30 person category marketing and business plan development group to deliver more impactful business plans along optimized productivity.Key Skills Developed: Developing innovative.

Cincinnati, Ohio Area

Responsible for assessing and developing the USA Top 100 Restaurant chain segment strategic coverage model and leading a 21 person multi-geographic team to significant volume and productivity increases. Also, responsible for identifying and personally developing the strategy and plans for the top opportunity in the USA. This included personally developing.

Cincinnati, Ohio Area

Responsible for developing (from scratch) a McDonald's Corporation business development model to drive first ever P&G volume and sales with McDonald's. Work included development and implementation of a unique Senior Management Decision Mapping model, developing US Marketing Plans, penetrating key McDonald's departments to conceptualize new business.

Cincinnati, Ohio Area

Responsible for the 2 largest brands - Frymax and Whirl. Responsibilities included all aspects of 3-5 Vision-Strategic plan, innovation portfolio design, brand equity development, competitive profiling and positioning, advertising development, Ad Agency leadership, marketing plan development, Senior Management business reviews, budget and ROI on marketing.

Various - Jacksonville, Atlanta, Knoxville, Dallas

Field Sales positions of increasing responsibility starting with new sales territory development (developing demand, finding new distribution, personal leadership sales results), and concluding with full regional area responsibility. Unit Management included multiple direct reports, marketing development projects, along with developing and leadership.

Bs Im, Summa Cum Laude, Industrial Management

Activities and Societies: Georgia Tech Ice Hockey Team - Co-Captain 1977-1980 Kappa Sigma Fraternity - variety of leadership positions;

Education record

Activities and Societies: Varsity Ice Hockey Varsity Tennis Varsity Golf National Honor Society