Bill Jacques Email & Phone Number

Remote

Leading surgical workflow solutions commercial support and product training team.

Independent consultant specializing in product strategy, product management, new product development, benchmarking, market sizing and analysis, innovation, voice of customer, market research, project management and commercialization including launch readiness, pricing, go to market promotional support, marketing communications and sales/distribution strategy.

Charleston, South Carolina

As VP of Global Marketing at Berchtold I led the marketing and room design teams to revitalize the portfolio and we achieved records in revenue and share and won several industry awards. Stryker acquired Berchtold ($125M in '13 rev.) in April 2014 to become the leader in US Operating Room lights, booms and video integration segments. Post acquisition I integrated marketing, harmonized the overlapping product portfolio, established upstream marketing and defined the future product portfolio and then led strategy development and deployment for the business unit. Director of MarketingStryker Communications BU, Endoscopy Division, Remote July, 2014 - December, 2019 - Integrated marketing and products into new channel leading to record double digit growth- Harmonized product pricing and merged product lines through NPD initiatives- Initiated and led projects to develop new range of innovative products in all major lines resulting in a patent and an industry award- Implemented strategy development and deployment process with leadership team and across the BU and supported with enterprise project prioritization and reporting and Key Performance Indicators delivering strong double digit gains in KPIs. - Championed product life cycle management process securing resources to build this capabilityVice President Global MarketingBERCHTOLD Corporation, Charleston, South Carolina March, 2011 - July, 2014 -Launched award winning new products in every major category transforming portfolio and secured market leading share positions-Built global team of outstanding marketing leaders in support of portfolio transformation-Drove development and adoption of value added selling tools and CRM systems

Charleston, South Carolina

Joerns Healthcare serves the Post Acute Care market with solutions in wound care, medical beds, surfaces, patient lifting and furniture. As GM I was responsible for the Beds, Surfaces and Furniture P&L, the R&D and Marketing teams and managing indirect reporting relationships with other functions. Responsibilities expanded to include a leading role in the sale of the company to Quad-C, a private equity firm. - Drove 41% YOY growth in EBITDA by focusing on high margin new products, resolving quality issues, creating new sales & marketing campaigns and discontinuing low margin lines- Led R&D & Product Managers to develop 21 new products and 13 line extensions - Drove customer segmentation program that measured and improved service to key accounts- Key executive leader facilitating sale of the company to a private equity firm

Charleston, South Carolina

As VP Sales and Marketing I led the commercial organization and set the go to market strategy for the US subsidiary of a Swiss based parent. Belimed designs and manufactures infection prevention solutions in sterilization, disinfection and cleaning solutions with global revenues of $180M in 2008. I was responsible for expanding the channel, securing GPO/IDN partnerships and building a marketing competency. - Generated double digit growth in equipment & consumables by adding direct & independent territories, launching new products & personally closing large projects- Increased funnel by 24% by launching new CRM system and Miller Heiman Strategic Selling- Saved key IDN relationship worth 25% of ’07 business by creating effective key account program

Charleston, South Carolina

As Executive Director of Marketing I was responsible for the marketing teams and product portfolio strategy for the therapeutic bed service business with solutions targeting wound care, pulmonary care and bariatrics with revenues circa $200M. I was also responsible for the US trade show and sales support function for a period of time and then led a successful turnaround strategy in the US.-Led revenue and margin turnaround that generated 7% and 20% growth in year 2 and 3. Aligned sales, service, manufacturing and IT with strategy and focused marketing on exceptional launches receiving 2 industry awards. - Lead on creating 39 member sales channel in 4 months to support $40M business - Led the US trade shows, CRM and sales support function- Multiple new product development and new business development projects successfully launched- Strategic planning and global marketing - Managed US and global marketing organizations

Batesville, Indiana

As Director of Marketing I was responsible for a marketing and clinical team and product portfolio strategy for the Acute Care bed business with solutions for ICU and Med Surg clinical environments and revenues circa $500M. -Generated 60% growth over two years in $80M business by developing and launching highly innovative new product complemented with compelling pricing and channel strategy. -Lead on multiple new business development and licensing projects. -Exceeded $450M revenue target by 5% and EBIT by 15% by leading business unit to increase orders rates in high margin lines and adjusting corresponding production capacity. -Built concept development process & team to improve the “fuzzy” front end of NPD resulting in 5 tangible concepts, 20 patents and a new platform generating over $200M annually. - While interim business unit leader realigned BU to improve product quality and preserve the brand

Batesville, Indiana

Led growth in Med Surg Beds with line extensions and new bed platform. Product management. Promotions. Sales support.

Mba, Marketing, Graduated With Distinction

Activities and Societies: Marketing Club President

Bba, Finance