Bill Joy Email and Phone Number

Clients include Northshore Pet Chef, Brand Illuminate, Heartland Harvest Triens, Green Bay Tennis Center, Wild Root Salon, and Gen Nth Design. Specialize in marketing strategy, branding, point of sale, and increasing sales for national and regional players.

Opened in April 2016, songs for seeds Charleston engaged thousands of children from newborn to six years old through a unique and interactive music program.  Responsible for marketing, accounting and financial duties for franchise. Achieved operational break-even in March of 2017 (less than 1 year). Named “Best Kid’s Music Class” by the Charleston Post & Courier, Mount Pleasant Magazine, Low Country Parent Magazine and Hula Frog, Charleston.  Rolling 12-month Listen360 score of 90% with over 320 ratings. Average Facebook review score of 5 out of 5 stars with over 610 followers. Over 400 Instagram followers and nearly 500 MailChimp Newsletter subscriptions with an average open rate of 30% and a CTR of 3%.

Managed major client foodservice portfolio and oversaw development and implementation of effective marketing programs that targeted commercial and non-commercial foodservice operators, distributors and consumers.

BRAND MANAGER - FOODSERVICE: Placed in charge of critical company foodservice initiative to introduce Breyers Swirls, the first branded soft serve ice cream in the category.CONSUMER & MARKET INSIGHTS MANAGER: Analyzed current and emerging consumer trends and communicated learnings across all brand teams. Utilized a variety of secondary data including Nielsen, NPD Food/Snack Track, published industry reports, and other external sources.BRAND MANAGER - BREYERS: Managed this $500 million brand and the company's base business. Helped to achieve $1 billion sales goal in 2001, which was a global first for a Unilever ice cream division.BRAND MANAGER/INTERACTIVE MARKETING MANAGER: Ran the Good Humor brand, a $125 million business and planned the company's interactive communication strategies while appointed to Unilever's Interactive Brand Council.ASSOCIATE BRAND MANAGER - KLONDIKE/GOOD HUMOR: Coordinated and led key brand initiatives including promotions and new product development. Promoted to Brand Manager.

Managed company's in-house marketing for the launch of evolvE(R) brand advanced cardiovascular dietary supplement and phytonutrients.

Directed nationwide relaunch of company's brand of dietary supplements and nutraceuticals.