Bill Kantar Email & Phone Number

Los Angeles, Ca, Us

Vancouver, Bc, Ca

Later is the leading influencer marketing partner for Fortune 5000 brands including Walmart, Procter & Gamble, Mastercard, Walgreens, Kraft Heinz, Reebok, and Mondelez. We combine our award-winning technology with best-in-class white glove service to deliver measurable outcomes, with the radical transparency advertisers demand.Our team is composed of award-winning creative strategists, talent managers, account directors, and paid media buyers with deep expertise across major verticals.We also serve the social media management needs of over 8 million users including leading enterprise brands, with Later's post scheduling and Linkin.bio solutions/advanced analytics. Later's AI combines our 1P data from 300M+ posts scheduled/published and 3B+ clicks on Later's Linkin.bio pages, in our unified Platform to drive more informed Creator selection based on historical performance data.This makes us ***the ONLY solution providing marketers visibility across their Owned, Earned, and Paid social efforts***.Later was formed with the combination of Mavrck and social media management and Linkin.bio tool, Later. We raised $275M from Summit Partners, Kepha Partners, and GrandBanks Capital.If you’re looking to uplevel your Creator programs - let’s chat.

San Francisco, Ca, Us

Leading a team focused on executive engagement with major advertising partners. Pushing the boundaries of what's possible in the Creator space, by harnessing Captiv8's most innovative technology, data-driven insights, and award-winning Creative to drive maximum impact, for our highest value partners.

San Francisco, Ca, Us

Guiding the largest and most sophisticated Enterprise brands, to lean into 1P data and Captiv8 lower funnel solutions to drive incremental sales and grow their e-commerce share of overall revenue, by making Creator Content more shoppable than ever.

San Francisco, Ca, Us

Incubating new offerings and leading global expansion across the EU, MENA, APAC, and LatAm for the most highly awarded Creator Commerce company. ***GOLD Winner for 'Best Influencer Marketing Technology' at the Influencer Marketing Awards, LONDON, 2023******GOLD Winner for 'Best Influencer Marketing Platform' at the Influencer Marketing Awards, LONDON, 2022******Recognized by G2 as the '#1 Influencer Marketing Platform' for Enterprise. 2021, 2022, 2023*** ***Named #1 platform for Social Commerce, Reporting and Dashboards, Campaign Analytics, and more!***

Los Angeles, California, Us

**2020 Inc. 5000 Company** Fastest-growing Private Companies in America**2019 Inc. 5000 Company** Fastest-growing Private Companies in America**2018 Inc. 5000 Company** Fastest-growing Private Companies in AmericaRecruited by the Co-Founders to lead Partnerships, Business Development, Creative Strategy, Talent Relations and Account Management teams globally for a 'new economy' Influencer Marketing agency. Drove unprecedented revenue growth: 3X Recipient, 2020 + 2019 + 2018, of the "Inc. 5000 Fastest-Growing Private Companies in America" award. Launched market presence in New York, Chicago, Dallas, San Francisco, London, Milan, Dubai and Hong Kong. Won major F5000 accounts and agency relationships to supercharge the monthly run rate. Industry accolades included a 2022 'Shorty Award', Cynopsis 'Best of the Best Award', The Drum Award for Best Social Media Campaign, OMMA Award for "Best Influencer Campaign", Creative Media Multicultural Award, MediaPost '2021 Best Social Media Campaign' and 4X MediaKey 'Social Media Campaign of the Year' awards.

New York, Us

Led the highest revenue producing Sales team across the National Sales organization for seven out of eight quarters. Reported to the President of CBS Digital Media Group. Managed a team of Los Angeles, San Francisco, Chicago and Dallas based strategic sellers calling on the highest value National brands and agencies. Portfolio of CBS assets included Custom Content Creation, Talent/Influencer marketing, Event Sponsorship and On-site Activations, Radio.com Streaming Audio, Podcasting, and surround sound 360 degree packages incorporating Broadcast Television, Radio and Philanthropic offerings.

San Diego, Ca, Us

(Acquired by Paramount/ViacomCBS in July 2014) Recruited by the CEO to revamp and scale the sales team. Increased direct sales share of overall revenue contribution from 30% to 70%. Launched and staffed LA, NY, Chicago offices to better align with brands and digital agencies across major ad markets. Structured and led Sales & Partnerships teams calling on Brand advertisers, Studios, Broadcasters, Music (Labels, Promoters, Venues), Direct Response, and Email Brokers. Revamped compensation plans to drive results. Launched new revenue streams and product innovations. Major clients included Pepsi, State Farm, Ford, McDonald’s, Heineken, UGG Australia, ConocoPhillips, Sony Pictures, Universal Pictures, Fox Studios, NBC, Universal Music Group, and many of the leading digital ad agencies. Member of core senior executive committee driving corporate strategy. Reported regularly to Board of Directors and participated in corporate M&A efforts. Eventful was acquired by ViacomCBS in July 2014.

El Segundo, California, Us

(Acquired by PRODEGE Market Research) Recruited by the CEO and the Board to craft a brand safe product offering and a go-to-market monetization strategy for a user generated online polling platform, as an alternative to full reliance on Google AdSense revenue share. Developed pricing construct for a previously free SaaS-able polling license used by enterprise media companies including ABC News, Good Morning America, FoxNews, LA Times and Warner Brothers Television. Relaunched the site with a focus on monetizable categories, and positioned SodaHead.com as the premier opinion-based discussion community.Spearheaded initiative that resulted in closing the largest SaaS licensing agreement in the company's history with ESPN, powering the entirety of the ESPN Sports polling portfolio.

Sunnyvale, Ca, Us

Led a team that manages Display and Paid Search campaigns for Yahoo!'s highest value advertisers representing $2Billion in annual revenue. This group's primary responsibilities include up-selling existing advertisers, monitoring and analyzing campaign performance to increase ROI, and cross selling new products to achieve revenue goals.Transformed Display sales support team from reactive service approach to proactive, metrics driven sales focus. Successfully merged disparate Display and Paid Search teams into one unified team. This team received the coveted iMedia "Exceptional Customer Service Award" in 2009. Track record of exceeding revenue goals while staying well within cost targets.

Sunnyvale, Ca, Us

Built an 80+ person national team that consistently exceeded quarterly sales goals. This team received the prestigious Jack Myers "Award for Sales Excellence". Conceptualized and launched off shoring operations by shifting aspects of a rep’s role to a team in India, successfully freeing up U.S. based personnel to focus on higher value revenue-driving activity. Key contributor to numerous product launches, including the successful customer launch of the “Panama” search marketing platform.

Sunnyvale, Ca, Us

Grew revenue from $10 million in 2001 to $36 million in 2002. Developed a tiered structure aligning our best resources against the biggest opportunities and under-penetrated agencies. Lowered account load and increased expectations. Personally structured, negotiated, and closed over 20 agreements. Led negotiations with strategic advertisers like Amazon, eBay and Ford Motor Media. Fastest growing sales channel at Overture, nine months in a row.

(Acquired by Yahoo! in 2003 for $1.7B) P&L responsibility for Overture’s multi-million Display ad business. Negotiated CPA (Cost Per Action) partnerships with online small business aggregators to acquire new advertisers. Program yielded the lowest cost per acquisition, largest quantity of advertisers and most revenue among all advertiser acquisition programs in 2000. Maintained over 90% sellout rate, even in a down market.

Downers Grove, Illinois, Us

(Acquired by DOVER) Repositioned Wilden as the undisputed market leader by developing and executing a marketing plan and securing a $2.6 million marketing budget. Launched a cross-functional task force (R&D, Engineering, Manufacturing, Sales) that achieved the optimal product mix via product line extensions, revisions, design changes and obsolescence programs. This resulted in Wilden receiving numerous “Product of the Year” and “Product Innovation Awards” and subsequently getting acquired by Dover Corporation ($4.3 billion in Sales). Developed business case that identified $10 million in potential annual sales. Promoted twice.

Co-launched a video game mail order company while a full-time college student. Analyzed buying patterns then set aggressive revenue goals and determined strategies for achieving them. Doubled revenues every year for the first three years. Gamexpress was successfully sold in June1997.