Writer.Producer. Creative Director. Award winning video storyteller who revels in collaborative opportunities with networks, production companies, agencies and individuals. No project too big or too small.

The Creative Solutions group will manage the creative direction and production of all on-air sales vignettes that are featured on TWC. This will help create a more integrated and branded presentation of ad sales products that also creatively blends with our current on-air look and feel. The group will also continue to create all on-air promotion for the network, as well as ad sales presentations for Marketing and Sales. The Branded Programming group will continue working with Live Programming and GFX to create packaging for new shows, franchises, interstitials, theme weeks and potential show pilots. Bill and his team helped set the creative template for such projects including Vortex 2, TWC Presents, the launch of Wake Up With Al and promotions such as Sounds of Weather, Text That Tune and most recently, our highly successfully Guaranteed White Christmas contest. Upcoming campaigns include TWC’s highly-anticipated launches of Weather Proof and Cantore Stories on Jan. 24.

Overseeing all creative for audio/video material provided byteam of extremely talented writers/producers/associates:On-airs promos, presentations, ad sales material, internalvideos, etc.

Working on a variety of off and on-air projects, includingcommercials for Weather Channel Mobile, on-air and salesvignettes for TWC Half Marathon Challenge, on-line profilesfor The Weather Channel Kids website, and episodic promosfor their top rated prime time series, When Weather Changed History.

Writing, producting, creative direction for on-air, on-line, print, VOD and broadband.. For over 15 years, I produced campaigns,promos and presentations for most of the leading television syndication studios, including Buena Vista, Tribune, Paramount, Universal, and King World. In October 2005, I went out on my own and have added HGTV, Food Network, LAPTV, the Weather Channel, Gospel Music and Turner to my client list.I've worked with some of the best agencies and production houses in the Southeastas a "creative for hire" and I'm an avid chronicler of branding, marketing and pop culture trends.