Bill Kerschbaum

Bill Kerschbaum Email and Phone Number

Principal Consultant @ Good Gnus
Ann Arbor, MI, US
Bill Kerschbaum's Location
Ann Arbor, Michigan, United States, United States
Bill Kerschbaum's Contact Details
About Bill Kerschbaum

I help B2B tech companies increase profitability and customer acquisition by boosting brand visibility in a crowded space, without competing on price. My unique approach isn’t just about providing services — it's about investing in your growth, your organizational well-being, and your success in the tech landscape.MARKETING STRATEGIES THAT DRIVE GROWTHThe tech sector is becoming more competitive by the day. Differentiating yourself takes more than just industry expertise — it requires strategic marketing that speaks directly to your ideal clients’ needs and challenges. I understand the industry's nuances and I get your unique company. As your fractional CMO, I’ll develop a tailored marketing strategy that resonates with your target audience. Stand out from the crowd as the ideal solution to attract your best customers!WHY PARTNER WITH BILL KERSCHBAUM?I’ve been providing marketing services to the tech industry since 2017. When you hire me as your fractional CMO, you’ll get:🎯 A tailored approach: personalized strategies that align with your business objectives and the unique challenges of the tech market.🎯 Industry expertise: in-depth understanding of the tech sectors for unmatched insights and strategies.🎯 Results: commitment to drive growth and enhance your firm's market position.🎯 Full-service solutions: comprehensive marketing services designed to cover all your needs.WHAT IS A FRACTIONAL CMO?A fractional Chief Marketing Officer (CMO) is a high-caliber executive who brings their expertise in marketing strategy to your company on a contract basis. An fCMO steps into your team to provide this leadership without the full-time commitment. A fractional CMO devises comprehensive marketing strategies, aligns marketing goals with business objectives, and ensures your brand's message resonates with your target audience. They also lead a team of specialists and implementers to execute marketing campaigns and tactics.BENEFITS OF A FRACTIONAL CMO🏅 Strategic expertise🏅 Flexibility and efficiency🏅 Growth focus🏅 Comprehensive oversight🏅 Scalability based on your company's needsWHAT TO EXPECT FROM ME AS YOUR CMOExpect a partnership that focuses on growth, leveraging deep industry insights to develop and implement strategic marketing plans. I’ll work closely with your team, offering mentorship and ensuring that marketing efforts are aligned with your business objectives. START GETTING RESULTS FROM YOUR MARKETINGReady to FINALLY see results from your marketing efforts? Let's talk!

Bill Kerschbaum's Current Company Details
Good Gnus

Good Gnus

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Principal Consultant
Ann Arbor, MI, US
Bill Kerschbaum Work Experience Details
  • Good Gnus
    Principal Consultant
    Good Gnus
    Ann Arbor, Mi, Us
  • White Knight Labs
    Fractional Marketing Lead
    White Knight Labs Sep 2024 - Present
    Guys Mills, Pa, Us
    • Develop marketing strategy and lead digital campaigns to scale White Knight Labs• Manage social media, email, and other marketing channels for increased brand visibility• Analyze campaign performance metrics to optimize marketing efforts and drive growth
  • Cmox - The Fractional Chief Marketing Officer Company
    Member
    Cmox - The Fractional Chief Marketing Officer Company Mar 2024 - Present
    Philadelphia, Pennsylvania, Us
  • Good Gnus
    Owner
    Good Gnus Aug 2020 - Present
    Ann Arbor, Mi, Us
    Develop and lead marketing strategies for small tech companies that are tired of trying to do marketing on their own. I create a clear path for growth that differentiates my clients from the competition.
  • Bill Kerschbaum Content Marketing
    Content Marketer
    Bill Kerschbaum Content Marketing Feb 2017 - Aug 2020
    Develop marketing content for small companies that know they need strategic marketing content but aren't ready to hire an agency yet. I work closely with clients to understand their particular needs, goals, and challenges.
  • The Whole Brain Group, Llc
    Content Specialist
    The Whole Brain Group, Llc Aug 2014 - Jan 2017
    Ann Arbor, Mi, Us
    Create high-performing B2B marketing content for inbound marketing agency and its clients. Create marketing content for clients and the agency. Manage social media. Collaborate with team members to develop content strategy. Organize and conduct interviews with subject matter experts for articles.- Created landing pages that achieved sustained conversion rates of 45%+ every month- Developed email newsletters that consistently earned CTRs above industry standards- 550% increase in blog views year over year, email clicks up 53% since 2014
  • Quantum Signal, Llc
    Technical Writer
    Quantum Signal, Llc Jun 2010 - Jul 2014
    Saline, Mi, Us
    Developed project and product documentation. Created marketing and business development materials, generated website/Twitter content, maintained the corporate wiki. Worked with developers to identify opportunities to improve user experience.- Spearheaded social media presence on Twitter- Maintained company blog- Introduced video tutorials and online help- Revamped the corporate wikiFields of application included robotics, video and image processing, and video game-style simulations.
  • Accuri Cytometers
    Contract Writer
    Accuri Cytometers Oct 2009 - Jun 2010
    Ann Arbor, Michigan, Us
    Created operation and repair manuals and online help for the C6 cytometer. The original manual was poorly written, incomplete, and out of date. I created an attractive user guide that was well organized and easy to use. Accuri was impressed with the results and enthusiastically recommended my work. - Improved user experience by incorporating multimedia to clarify concepts and complex processes.
  • Bauer Controls
    Technical Writer
    Bauer Controls Jun 2005 - Oct 2009
    Plymouth, Michigan, Us
    Primary technical writer for customer-specific software documentation. Created and edited user manuals and maintained the internal wiki. Managed several projects with tight deadlines simultaneously.- Consistently recognized for accuracy and detail- Coordinated upgrade of documentation to online help- Helped spearhead implementation of ISO 9001:2000
  • Intervarsity Press
    Freelance Proofreader
    Intervarsity Press Jan 2000 - Oct 2009
    Lisle, Illinois, Us
    Accurately proofread 100- to 1000-page manuscripts under strict deadlines. Proficient in Chicago Manual of Style. Specialization in academic books and dictionaries.SELECT ACCOMPLISHMENTS:· Displayed strong understanding of stylistic language differences between academic and general markets.· Proofreading accuracy has led to very little additional work for publisher.SELECTED WORKS:· Alexander, T. Desmond, and David W. Baker, eds. Dictionary of the Old Testament: Pentateuch. 2002.· Dembski, William A. The Design Revolution. 2004.· Watkins, Tony. Dark Matter: Shedding Light on Philip Pullman’s Trilogy His Dark Materials. 2006.· Wegner, Paul D. A Student’s Guide to Textual Criticism of the Bible. 2006.· Young, Davis A., and Ralph F. Stearley. The Bible, Rocks, and Time. 2008.

Bill Kerschbaum Skills

Writing Blogging Web Content Editing Proofreading Content Writing Content Development Copy Editing Content Strategy Content Management Web Content Writing Social Media Marketing Inbound Marketing Freelance Writing Web Content Management Editorial Hubspot Screencasting Content Marketing Wordpress

Bill Kerschbaum Education Details

  • Wheaton College
    Wheaton College
    Educational Ministries
  • Central Michigan University
    Central Michigan University
    English; Psychology

Frequently Asked Questions about Bill Kerschbaum

What company does Bill Kerschbaum work for?

Bill Kerschbaum works for Good Gnus

What is Bill Kerschbaum's role at the current company?

Bill Kerschbaum's current role is Principal Consultant.

What is Bill Kerschbaum's direct phone number?

Bill Kerschbaum's direct phone number is +173473*****

What schools did Bill Kerschbaum attend?

Bill Kerschbaum attended Wheaton College, Central Michigan University.

What are some of Bill Kerschbaum's interests?

Bill Kerschbaum has interest in Michigan Wolverines, Children, Thailand And Thai Food, Disc Golf, Camping And Outdoor Rec, Ultimate Frisbee, Craft Beer, Indie Music.

What skills is Bill Kerschbaum known for?

Bill Kerschbaum has skills like Writing, Blogging, Web Content, Editing, Proofreading, Content Writing, Content Development, Copy Editing, Content Strategy, Content Management, Web Content Writing, Social Media.

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