Bill Kiefaber

Bill Kiefaber Email and Phone Number

President, Marketing Works @ Marketing Works
Bill Kiefaber's Location
Columbus, Ohio, United States, United States
Bill Kiefaber's Contact Details
About Bill Kiefaber

At Marketing Works, we work with workers' compensation, managed care, heath care, manufacturing, engineering and business services companies to create and implement results-driven marketing programs. We also are experts on identifying new markets to pursue and defining the best channels/tactics to move these new prospects to action.From a personal standpoint, nothing means more to me than helping others. Whether it is a client, business partner, non-profit organization, friend or acquaintance, my goal is to always help maximize their success and generate real results.That is why I love being at Marketing Works where our purpose is to be a conduit to success for everyone we touch. Our team makes a difference for our clients and are stewards in the community.I am blessed that I get to help push our team forward each day to achieve our purpose. As President of Marketing Works, I spend my days:• making an impact for our clients by providing counsel that engages their target audiences, improves visibility, guarantees brand consistency, stimulates customer loyalty and increases sales• identifying new markets and sales opportunities for our workers' compensation, manufacturing, health care, engineering and business services clients• connecting with other leaders in the community to understand their opportunities and challenges and providing thoughtful insight to achieve their objectives• working with an amazing team – including award-winning content experts, communications experts and the best strategic thinkersDuring my career, I have developed strong knowledge and expertise in B2B strategic planning and program implementation related to inbound marketing, marketing automation, digital marketing, brand positioning, market research, promotional campaigns and internal/external communications.When I’m not immersed at Marketing Works, I am happiest when I am able to make a difference in the lives of family, friends and those in need. I am an active volunteer with many non-profit organizations that are making a difference in the lives of our youth. In whatever I am doing, I always try to focus on brightening someone’s day.Specialties include: inbound marketing | strategic planning | digital marketing | brand positioning |storytelling | marketing automation | marketing research | promotional campaigns | internal/external communications

Bill Kiefaber's Current Company Details
Marketing Works

Marketing Works

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President, Marketing Works
Bill Kiefaber Work Experience Details
  • Marketing Works
    President, Owner
    Marketing Works Aug 2014 - Present
    Worthington, Oh, Us
    At Marketing Works, we deliver smart, results-oriented work for clients across the technology, healthcare, managed care, financial services and association/non-profit sectors.We start by understanding your point of view. We focus on your business and organizational goals. We find your differentiators. We craft your message. Tell your story. Get you connected – all in compelling ways.We offer our clients a focused set of services that are all directed to meet your specific business objectives. Our offering includes:• Strategy – strategic marketing planning, sales & marketing alignment, market research and positioning & messaging• Corporate Culture – vision & values definition, organizational culture assessment and internal communications campaigns• Marketing Communications – traditional/direct/digital marketing, lead generation & nurturing, marketing automation, retention campaigns and social selling training & campaigns• PR/Reputation Management – media & industry analyst relations, social media strategy, crisis communications, community relations and media training• Knowledge Marketing – expert source positioning, white papers/infographics & success stories, speaking engagements and content marketingFeel free to contact me directly at bill@marketingworks360.com or 614.353.5563 to learn more about Marketing Works.
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  • Highbar Agency Llc
    President And Founder
    Highbar Agency Llc Nov 2013 - Apr 2015
    In late 2013, I founded Highbar Agency to provide strategies and solutions to more effectively stimulate emotional connections with organizations' key audiences.We have not found any other organization in central Ohio that is helping companies effectively leverage the power of CRM / automated marketing platforms (e.g., Eloqua, ActOn, LeadLife, Pardot, Marketo, etc.) to generate sales leads, raise donations or start ongoing dialogue. Our services to support these types of programs range from serving as a strategic advisor in the process to fully managing and implementing the program (including all creative and content development components).
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  • Questline
    Client Experience And Business Development Executive
    Questline Oct 2011 - Oct 2013
    Dublin, Ohio, Us
    Lead the account management, business development and marketing teams during my tenure at Questline. Another key role was to assist in introducing value-added services to the company’s more than 450 clients, including:• social media• comprehensive email solutions• brand management
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  • Fahlgren Mortine
    Senior Vice President
    Fahlgren Mortine 2010 - Oct 2011
    Columbus, Oh, Us
    Senior operations role leading the company’s new business development efforts and growing key client relationships.
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  • Grip Technology, Llc
    Chief Operating Officer
    Grip Technology, Llc 2007 - May 2010
    Columbus, Ohio, Us
    Responsible for developing growth strategies, overseeing client relationships and managing company operations. While at GRIP, I helped the company grow by more than 300 percent.
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  • Paul Werth Associates
    Vice President
    Paul Werth Associates 2000 - 2007
    Columbus, Oh, Us
    Responsible for leading technology and corporate business practices, including the execution of strategic planning, market research and analysis, public relations, public affairs, marketing and communications solutions for clients.
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  • Resource Interactive
    Manager, Client Services
    Resource Interactive 1998 - 2000
    Columbus, Oh, Us
    Responsible for the management of several important client relationships and providinginternal team guidance in the development of creative digital solutions. Accountabilitiesincluded strategic planning, senior project leadership, new business development, financialplanning and team skill development.
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  • Deloitte
    Marketing Manager
    Deloitte 1996 - 1998
    Worldwide, Oo
    Responsible for the strategic implementation of national, regional, and local marketinginitiatives, with the ultimate goal of stimulating the central Ohio practice’s growth. Workeddirectly with the firm’s partners to implement branding, internal communication, new businessdevelopment, customer appreciation, promotional and media relation programs to promote thepractice’s excellence.
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  • Retail Planning Associates
    Retail Consultant
    Retail Planning Associates 1992 - 1996
    Developed strategic recommendations for retailers, consumer goods manufacturers and financial institutions with regard to:• retail positioning• brand positioning• market segmentation• distribution analysis• opportunity assessment• retail design, planning and communicationKey accomplishments included: 1) designed and coordinated primary and secondary research studies entailing target audience, competitive and industry analysis; 2) authored Financial Retailing: New Frontiers, an American Bankers Association publication exploring the development of strategic merchandising solutions within the banking industry; and 3) completed retail development and economic feasibility studies in China, Puerto Rico, Mexico and throughout the United States, resulting in the development of highly profitable ventures for international companies.

Bill Kiefaber Skills

Marketing Communications Strategy Marketing Strategy Integrated Marketing Digital Marketing Marketing Market Research Social Media Marketing Public Relations Strategic Planning Management Social Media Leadership B2b Crm Interactive Marketing Brand Management Business Development New Business Development Internal Communications Public Speaking Direct Marketing Advertising Project Management Strategic Brand Positioning Public Affairs Brand Development Seo Sem Corporate Communications Media Relations Viral Marketing Marketing Automation Utility Industry Search Engine Marketing Search Engine Optimization Customer Relationship Management

Bill Kiefaber Education Details

  • The Ohio State University
    The Ohio State University
    Marketing
  • Washington College
    Washington College

Frequently Asked Questions about Bill Kiefaber

What company does Bill Kiefaber work for?

Bill Kiefaber works for Marketing Works

What is Bill Kiefaber's role at the current company?

Bill Kiefaber's current role is President, Marketing Works.

What is Bill Kiefaber's email address?

Bill Kiefaber's email address is ki****@****rks.net

What is Bill Kiefaber's direct phone number?

Bill Kiefaber's direct phone number is +161435*****

What schools did Bill Kiefaber attend?

Bill Kiefaber attended The Ohio State University, Washington College.

What are some of Bill Kiefaber's interests?

Bill Kiefaber has interest in Non Profit Leadership, Children, Economic Empowerment, Personal Development, Poverty Alleviation, Science And Technology, Strategic Planning, Golf, Arts And Culture.

What skills is Bill Kiefaber known for?

Bill Kiefaber has skills like Marketing Communications, Strategy, Marketing Strategy, Integrated Marketing, Digital Marketing, Marketing, Market Research, Social Media Marketing, Public Relations, Strategic Planning, Management, Social Media.

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