William Lampert Email & Phone Number

La Grange Park, IL, US

• Senti creates brand engagements in a digital world. We use Human Sense to deliver consumer strategies and solutions that are relevant to driving our client’s business needs. An innovative, analytics-driven consultancy.
• Integrated Marketing and Social Media
• Digital Strategy including SEO/SEM
• Consumer Behavior Research and CRM
• Strategic Planning
• Shopper & Retail Insights

• Overall Account leader and key P&L management for clients including ACCO Brands, Bernina of America, ConAgra Foods, Keebler, Sanford, Saputo Cheese and Tootsie Roll Industries
• Led concept development and strategy for award winning shopper marketing, package design and consumer promotion programs
• Directed multiple integrated marketing campaigns including package design, in-store, direct, consumer promotion, interactive and sales collateral components
• Consistently increased account revenue in consecutive years while maintaining account profitability
• Analyzed industry trends / competitive landscape and recommended program strategies and solutions
• Established marketing partnerships for national consumer promotion programs

• Account lead for clients including AMA Insurance, Capital Assurance Group and Fifth Third Bank
• Developed concepts and budgets for both b-to-b and b-to-c campaigns
• Managed multiple programs that included both direct marketing and web-based components
• Collaborated with creative, technical and production teams executing direct and interactive programs
• Analyzed campaign results and recommended follow-up strategies
• Reconciled final budgets, costs and agency billings to maintain account profitability

• Account lead for clients including Abbott Laboratories, Baxter Healthcare, EMD Biosciences, LifeCell Corporation, Organ Recovery Systems and PDI
• Developed concepts and budgets for business-to-business and internal sales campaigns
• Managed multiple campaigns including direct marketing, interactive and sales collateral components
• Oversaw agency creative and production teams to ensure client campaign objectives were achieved
• Directed vendor partners for media, studio and production services
• Evaluated internal project logistics, timing and financial status to maintain agency profitability

• On-site liaison for key agency account (Parmalat Bakery Group) facilitating all communication with internal client departments, agency teams and outside service providers
• Directed agency creative and production teams in executing national consumer promotion programs
• Managed on-site client needs for agency-provided fulfillment services
• Developed concepts and budgets for promotional programs including sweepstakes/games, SLOs, FSI media/redemption and interactive components
• Analyzed and reconciled promotion results, coupon redemption, final costs and agency P&L

• Account lead overseeing program and P&L management for clients including Keebler, Mayoclinic.com and Sunkist Growers
• Established marketing partnerships for both national and account-specific consumer promotions
• Developed concepts and budgets for fully integrated promotional programs including broadcast, field marketing, in-store, on-line and print components
• Directed vendor partners for digital, studio, film, printing and fulfillment services
• Supervised and trained Account Support Manager to maintain program logistics, timing and financials

• Managed all production services provided to clients including the Coca-Cola Company, Eli Lilly, General Motors, Hallmark, Keebler, Kellogg’s, Procter & Gamble and Walt Disney World
• Directed vendor partners for digital, studio, film, printing, data, lettershop and fulfillment services
• Developed project estimates and production schedules for promotional, direct marketing, print, out-of-home, interactive and point-of-purchase programs
• Supervised and trained Production Coordinator to maintain project schedules and production budgets