Director, New Market Development
Wrs Group Ltd.
Waco, Tx
Director, New Market Development 1992 - 1998Developed new market opportunities for CEO that built on the company's position as the leading health education and catalog marketing company serving the education and healthcare markets. Led the launch of WRS into the K-12 character education market.• Directed implementation of marketing and sales plan for the curriculum. First Year’s sales grew from $250,000 to over $1 Million.• Created internal company team to upgrade company technology plan to better manage company digital content, manufacturing, purchasing, shipping, sales and marketing operations.• Led joint venture between WRS and the National Center for Health Education (NCHE) for WRS to be exclusive distributor of NCHE’s Growing Healthy comprehensive school health curriculum for Grades K-6. Directed redesign of all curriculum product materials (over 3,000 items) to insure we had the most up to date item at the best price.Sales & Marketing Director, WRS SportsMedDirected WRS SportsMed’s manufacturing, distribution, sales and marketing of its UltraSoft gel pads for the bicycle, sporting goods, equine, motorcycle, medical, and industrial markets. Led new product development and implemented trade show marketing program. Laid off as part of downsizing of company by the owner.• Led inside sales force of eight people, recruited and directed key international distributors.• Recruited and led three different national independent sales rep. teams (over 25 people) representing three different vertical markets.• Sold SportsMed products direct to large customers including The Sharper Image, Sears, and Wal-Mart. Developed new products and other strategies to increase company presence at these retailers.• Company sold gel business, I was promoted to role as Director of New Market Development.