Communications Leader | Storyteller | Brand BuilderI believe every organisation has a unique brand story that can inspire action, build loyalty, and create meaningful impact. As a storyteller, brand strategist, and marketer, I specialise in transforming brands into respected market leaders with strong positioning and lasting equity.With over 20 years of experience across sectors including travel and tourism, hospitality, financial services, automotive, intellectual property, education, and heavy manufacturing, I craft and execute communication strategies that enhance corporate reputation, build brand affinity, and drive business profitability.I love to help brands articulate their vision, connect with diverse audiences, and simplify complex ideas into relatable narratives. I enjoy creating high-impact strategies that enhance brand recall through precise positioning, compelling messaging, and targeted marketing campaigns.I have successfully led high-performing teams, overseeing corporate and consumer communications across multiple regional markets. By collaborating with cross-functional stakeholders — spanning product marketing, branding, HR, business development, and public affairs — I deliver consistent messaging aligned with broader business goals.Key skills: • Team leadership • Strategic communications planning • Corporate branding and marketing • Brand management and positioning • Crisis communications and management • Media and public relations • Corporate social responsibility • Content creation and management • Digital marketing and social media • Internal and executive communications • Data analysis and reporting • Mega events management and marketing • Copywriting and editing • Business translationBicultural and bilingual in English and Chinese, I am attuned to diverse Asian cultures and well-networked in China, where I completed the Tsinghua-MIT Sloan MBA programme.Looking forward to connecting with peers, alumni and other communications professionals on LinkedIn.