William Lim Email & Phone Number

Singapore

Singapore

First global public relations leader hired by CMO to set up new PR Centre of Excellence (COE) as part of global marketing's mandate to re-think and strengthen go-to-market capabilities, and elevate Hitachi’s position as a global HVAC leader in smart, healthy and sustainable buildings.Architect and custodian of 3-year global strategy and roadmap that integrates PR into regional marketing plans, utilising proven PR practices to position and amplify corporate reputation throughstrong brand awareness and credibility across key global markets.

Singapore

Communications leader who crafted and led SP’s overarching communications strategy (integrating branding, corporate communications, media relations, digital marketing, social media and public outreach) that supported board, corporate and academic school level strategies and goals. Led a team of 16 communications professionals to grow SP’s brand recall and equity through brand positioning and key messaging strategy. Repositioned and evolved SP’s brand to a higher order narrative that elevated the conversation among target audiences to “think and choose SP first” for post-secondary education; scoring SP’s market position as the polytechnic with highest “first choice applicants” among all 5 polytechnics from 2021 to 2022 consecutively.Oversaw digital transformation efforts across all communications channels (e.g. websites and outreach platforms) to shape online viewer experience as well as drive growth of targeted users and followers during the COVID-19 pandemic.

Singapore

Reported to CEO, and managed IPOS’ branding, corporate communications, media relations, cintent creation, and social media marketing functions. Positioned the media and communications department into a strategic partner for all business functions to drive marketing and publicity initiatives that positively impacted stakeholder trust and affinity, and business growth of the agency.

Singapore

Reported to COO, and headed brand and communications function overseeing corporate branding, corporate communications and public relations. Led a team whose role is to assert brand and reputation stewardship, strategise and create brand marketing programmes for consumer and merchant product brands. Built and grew company’s creative and brand strategy to deliver thought leadership and market insights to a growing and diverse portfolio of payment solutions.

Master Of Business Administration (M.B.A.)

Joint MBA with MIT Sloan School of Management

Master Of Business Administration (M.B.A.)

Joint MBA with Tsinghua University

Bachelor Of Business, Hospitality And Tourism Management