Bill Mackin, a ward of the high desert, was born and raised in The Motor City (Detroit). He chased internal combustion adventures from a young age, but it was his passion for design and larger-than-life experiences that propelled him West to Silicon Valley during the dot com boom of the late 90s. His quest for accelerated adventures eventually drove him South to Southern California, where he helped build successful outcomes for a who's who list of youth culture and actions sports brands.In his never ending pursuit for the next horizon, Bill jumped the Pacific to chase the enduring allure of outback adventure, white sandy beaches, warm water surf and never ending supply of camaraderie in Australia.In 2013, armed with nearly 3 decades of experience driving business growth, leading teams and building brands, Bill founded Chief Products. He set out to create an off-road adventure brand, but he also wanted to create something bigger than a brand; a culture of enthusiasm for outdoor adventures - inspired by creativity, inclusion and a genuine passion for life.Bill is Chief Products patriarch. A dedicated artisan who craves the roar of adventure as well as the simple happy pleasures in life. If he’s not at his desk designing the next (r)evolution, he’s probably out on the trails finding something others have lost.