Bill Marlowe Email & Phone Number

Battle Creek, MI, US

Kalamazoo, Michigan Area

Kalamazoo, Michigan Area

Project management lead creating continuous connectivity with US Account Sales Teams to manage national ready to eat cereal packaging / case pack harmonization and pricing changes to over 150 cereal SKU’s. Responsibilities included; Multichannel account sales story development, packaging specifications / pricing details management and timing details.

Kalamazoo, Michigan Area

Created and led Retail Center of Excellence department for dedicated retail selling team of 300 multichannel representatives. Retail Center of Excellence was responsible for simplifying all connection points with the Retail Team. Key responsibilities included; all retail team communication, salesforce automation technology (IPAD and software), reporting.

Kalamazoo, Michigan Area

Led business process improvements for Snacks and Frozen customer marketing teams to streamline everyday interactions with sales, supply chain, packaging and production. Key projects included; Simplifying the number of multichannel customized packaging/food requests by 25%, focusing reduction on lowest dollar volume, low margin, profit and production.

Kalamazoo, Michigan Area

Leading Sales / Innovation Strategy for the $900M Pop-tarts brand. Responsible for planning, developing, and deploying brand insights, trade guidelines quarterly sales plans and innovation to customer field sales teams. Sales conduit within the cross-functional brand / Innovation Marketing Team, while being the direct linkage for sales teams and leadership.

Kalamazoo, Michigan Area

Managed the daily activities of retail strategy team including business unit monthly sales priority communication, scorecard reporting and technology details and changes. In addition, provided direction regarding the Warehouse Retail Strategy Team, while transitioning to a new team structure with the DSD organization. Led the training and knowledge.

Kalamazoo, Michigan Area

Developed a team of analysts to effectively manage all operational aspects of a multichannel retail sales team. Sat on Retail Sales Leadership Team to ensure all activities were profitable, attainable and drove value for each business unit and brand. Responsibilities included; Key customer service role for retail team, all retail team communication.

Kalamazoo, Michigan Area

Defined newly created role to provide Retail Sales and Military Sales Leadership Teams; business analysis, strategic direction and recommendations to accomplish business objectives. In addition, provided in depth category management support for Military team, encompassing category reviews and efficient assortments for all categories. Responsible for.