• Brand Strategy & Planning• Comprehensive Marketing Planning• Qualitative and Quantitative Consumer Research• Competitive Intelligence and Brand Positioning• Innovative consumer-centric brand strategies and insight-based marketing plans.• Customized research initiatives that result in actionable, relevant consumer insights for our partner brands.• Competitive Audit program tracks the tactical and strategic movement of your competition.

Responsible for short and long term extended Brand team strategy, planning and execution. Accountable for the structural development, strategic leadership and performance of the following Departments: Brand, Insights, Innovations, Sponsorships, Donations, Public Relations, Event Marketing, Social Media and New Store Openings. Frequent contributor at Quarterly Executive Team Corporate Strategy planning sessions. Concepted and launched the “Sheetz Insiderz” program, leveraging online influencers and brand advocates to drive WOM.• DIRECTOR OF CONSUMER INSIGHTS Formation and Strategic Leadership for the Consumer Insights and Innovations teams. Responsible for all Consumer Research and Innovations advance the objectives of the brand and company. Structured, hired and managed the Insights, Innovations, PR and Social Media Teams.

Director Accountable for the following functions: Consumer Insightz, Innovationz, Social Media, Public Relations, Sustainability, Sponsorships, Donations and Event Marketing.

Full-service marketing research organization with a passion for the discovery of actionable, relevant insights for our partner brands. Customized research plans and methodologies to meet the learning needs of each client. Methodologies included Shop-a-longs, Ethnography, Traditional and Online Focus Groups, Customer Segmentation Initiatives and Competitive Intelligence for a wide range of CPG brands (i.e.: Grizzly, Fritos, Dippin’ Dots, Enfamil, Camel, American Spirit, Similac, Sheetz, Wilco-Hess).

• BRAND MARKETING DIRECTOR for Camel Snus – Responsible for Product Development, Naming, Packaging, Positioning and National Launch planning for this new product category. • BRAND MARKETING DIRECTOR for New Product Innovations – Responsible for the evaluation, development of the Product, Packaging, Positioning and consumer research for new products (Sticks, Strips and Orbs). • BRAND MARKETING MANAGER for multiple brands over 3 years: Camel, Salem, Pall Mall, Capri & Doral. Accountabilities ranged from Brand Equity, New Product Development, Positioning, Retail Signage to Promotions and Packaging.• OTHER NOTABLE SUCCESSES INCLUDE: Concepted and developed brand propositions for Camel No. 9s, Camel Crush and the relaunch of Camel Wides. Concepted and executed one of the final industry retail gift-with-purchase promotions - Camel Casino Poker Chips.

• PROGRAM MANAGER, NASCAR Winston Cup Series – Responsible for onsite Consumer Experience and Activation Program for the Winston brand at all NASCAR Winston Cup races.• PROJECT LEAD, Event Marketing Database (EMD) - Lead the design and development of this integrated database to standardize data collection for all SME programs: NASCAR Winston Cup Series, NHRA, Camel, Winston and Salem Bar Programs, Camel Casbah, Retail Consumer Intercept Programs.• ASST. PROGRAM MANAGER, NASCAR Winston Racing Series – Responsible for Brand Presence and Sponsorship Representation at Winston sponsored events at the 100+ NASCAR short tracks.• PROGRAM DEVELOPER AND MANAGER, “CAMEL CASBAH” / SFX Amphitheater Program - Part of a small team that concepted and launched this innovative experiential marketing program for the Camel Brand.