Bill Mckendry Email & Phone Number

Grand Haven, Michigan, Us

Bill’s quest to help grow the impact of businesses and organizations began in 1994 when he brought years of big agency and big brand experience to the table in co-founding Hanon McKendry – a nationally-recognized advertising agency that had dedicated up to 50% of its efforts annually to working with nonprofits.Since then, he and his teams have created and implemented branding efforts for a diverse mix of regional, national and international nonprofit and corporate clients, resulting in over 1,500+ award-winning programs. Corporate clients of Bill’s have included: Target Stores, Rubbermaid, Owens Corning and Harper Collins. Nonprofit clients have included: He Gets Us, illumiNations, The Chosen, ECFA, Young Life and World Vision.In 2015, JDA Worldwide acquired Hanon McKendry and Bill served as Vice Chairman + Chief Creative Officer overseeing all creative efforts in the firm’s six offices (Atlanta | Colorado Springs | Grand Rapids | Indianapolis | Traverse City | St. Simons Island).Seeing a growing need in the idea generation space, Bill launched BrandHaven (formerly HAVEN | a creative hub) as part of JDA and in 2018 elected to spin it off as an independent specialty shop. In 2021, Bill took on Jason Vanderground as his partner and he was named President of the fast-growing firm. This move was building on a 25 year relationship between Bill and Jason that started with Jason being employed by Hanon McKendry. BrandHaven is now a one-stop destination for strategic and creative ideas as well as campaign management where a large network of agencies, alliances and freelance talent are curated, custom-matched, blended and uniquely managed for specific client needs and challenges.Bill started his career in Denver, Colorado working for Tracy-Locke/BBDO and he cut his teeth on national brands such as American Express, Dodge, Kohler, and Taco Bell. He has marketing and advertising degrees from the University of Denver and he lives/offices in Grand Haven, Michigan.

Spring Lake, Michigan, Us

DO MORE GOOD was initially launched as a passion project of Bill's after being inducted into the AAF (American Advertising Federation) Hall of Achievement in 1999 because of his nationally-renowned work for causes and nonprofits. Today, thought leadership is at the core of what Do More Good offers. It is a cause for good causes and works with the brightest minds from both the nonprofit and for-profit worlds to build an ever-growing bank of resources to guide nonprofits to do and achieve more good. Bill’s creative business leadership and entrepreneurial nature have been the catalyst behind his thought leadership on ways the nonprofit community can grow its voice and influence to compete better for people’s discretionary time, attention and resources. In his mind and approach, the world is better when materialism and consumerism are counterbalanced with service and support for people and things who need protection and help. Bill built a practice, a company, a reputation and a lot of content as somebody who considers the voices of charity, faith and human kindness need to be seen as important as anything else offered in the marketplace. He covers such topics often as a sought-after public speaker and in his #1 on Amazon, Best Selling Book in the Nonprofit Category entitled: DO MORE GOOD | moving nonprofits from good to growth.Do More Good is supported exclusively through Bill's partnerships in entrepreneurial ventures and proceeds from book sales, event ticket sales, sponsorships and licensing. Bill believes it’s not just good business to support Do More Good’s efforts, it’s in the DNA of every venture he’s ever started or helped to manage. Simply put, Do More Good is a proven and powerful platform that's helping individuals and organizations to do more good.

Grand Rapids, Michigan, Us

Bill was one of the founders of Compass Arts (along with Jim Hanon and Colorado philanthropist, Barney Visser) – the nonprofit film production studio that served as the launching pad for the micro-credentialing program, Compass Academy (eventually becoming a degree granting institution known as Compass College of Film + Media). He was Chairman of the Board for the organization's first nine years and served on the board for 25 years. Compass College was merged into the film program at Calvin University.

Grand Rapids, Michigan, Us

Launched in 2007, Gravity Alliance began with six of West Michigan's top advertising firms working together to attract business, talent and clients to the area.Partner agencies included Hanon McKendry (now HAVEN | a creative hub), Extra Credit Projects, Grey Matter Group, Auxiliary, Palazzolo Branding & Design and Fairly Painless Advertising. While the alliance is no longer formally operating, many of the partner agencies still do work together for specific clients and initiatives.

Indianapolis, Indiana, Us

In late-2015, JDA Worldwide acquired Hanon McKendry's Michigan and Colorado offices. Bill served as Vice Chairman + Chief Creative Officer of JDA overseeing all creative efforts in the firm’s six offices (Atlanta | Colorado Springs | Grand Rapids | Indianapolis | Traverse City | St. Simons Island).In early 2017, Bill developed HAVEN | a creative hub in partnership with JDA as a way to bring fresh ideas to clients using a fresh approach. In January 2018, Bill elected to spin off the entity and become an independent idea generation shop that relies on and leverages his creative network – these "best of the best" resources have been curated from 30+ years of experience.

Grand Rapids, Michigan, Us

As a co-founder of Hanon McKendry, Bill was key in both the creative and business leadership of the firm. He was a contributor to hundreds of award-winning programs and helped the organization grow rapidly from just four employees to one of the largest branding and advertising firms in Michigan.A key distinction of Hanon McKendry's approach was it launched with and maintained an objective to have nonprofits be at least 50% of their client base. The agency also donated 10%+ of its service time to nonprofits annually. And the firm provided for a program where employees could apply for service hours and time grants to help nonprofits. These grants were awarded by the agency and employees would get extra time off outside of vacation and personal time to do good.During Bill's tenure leading Hanon McKendry, additional highlights included being inducted into the American Advertising Federation's (AAF) Hall of Achievement and having his work featured on the BBC's "Commercial Breakdown" and the syndicated television show "World’s Greatest Commercials.”In 2008, Bill and Hanon McKendry acquired an existing web marketing company, MINDSCAPE, to help grow the agency's resources and service offerings. In 2015, full ownership was returned to the original founders and, today, MINDSCAPE is an independent company and leading digital interactive and engagement company.In 2013, Hanon McKendry acquired The CSK Group in Colorado Springs, Colorado and both firms worked under the banner of Hanon McKendry. In 2015, both the Michigan and Colorado offices were acquired by JDA Worldwide and the Hanon McKendry team served their network as the creative advertising, branding and design group.