With over 30 years of experience in the real estate industry, I am the President and CEO of The McLaughlin Lazar Group, a sales, marketing, and consulting firm that supports developers around the globe. I help clients improve their balance sheets, maximize their revenues, and optimize their human resources by applying my expertise in VRBO’s, 2nd homes, fractional, short term rental, condo hotels, and timeshare ventures.As a former President and Co-CEO of Starwood Vacation Resorts, I pioneered the timeshare/fractional industry through innovative partnership programs and first-ever achievements, leading to the successful IPO of Vistana Resorts and the subsequent sale to Starwood Hotels and Resorts. I have a proven track record of building high-performing teams, delivering breakthrough sales and marketing strategies, and managing capital projects, acquisitions, dispositions, and legal matters. I am a creative and innovative leader who values client partnerships, outstanding service, and employee recognition.