Responsible for key SD-WAN and SASE strategic alliance partnerships, including Fortinet, Palo Alto Networks, HPE/Aruba, VMware, and Versa Networks. Lead integration and launch efforts, drive revenue through global go-to-market programs, account teaming, and joint solutions.

I help sales, product and marketing leaders determine their best opportunities for growth and follow through with plans and program management.Focus areas: • Channel & Alliance Program Development • Channel Recruiting & Program Management• Business plan development• Audits for Brand, Marketing, Products, Channels• Product launch - brand, messaging, content, demand generation, channels• Marketing leadership - Improve operations and reporting, drive funnel and revenueSome consulting engagements evolve into full-time roles, which are noted in my profile. Clients span industries such as Enterprise SaaS, Cybersecurity, Fixed Wireless Internet providers (WISPs), IT Process Automation, Telecoms, Hosting and Cloud Providers.

Responsible for integration and management of all channel operational elements, including contracts, commissions/incentives, training, and portals. Guided channel team through corporate restructuring, partner program re-launch and pandemic-era shift to remote operations.• Integrated 3 programs, streamlined partners, while preserving over $140M ARR• Rebuilt Channel Support and Inside Channel Manager teams• Served as interim RVP Channel Sales – Northeast for 10 months• Drove API integration to multiple partners’ quoting tools – grew request traffic 5xFusion Connect manages, orchestrates, and secures the critical technology infrastructure that enables the connected enterprise. We tailor our highly available and secure cloud communication, collaboration, security, and network management platforms to meet the unique needs of our mid-market and enterprise customers. Our AI-based management systems, along with our highly skilled technicians, dynamically ensure world-class application performance under any conditions.

Reignited and expanded Vertek's channel program. Recruited a diverse set of MSPs, Resellers, Agents, and Referral Partners; brought in a Channel Manager. Developed the strategic channel plan, budget, and channel playbook; created new channel enablement content. Tripled the sales funnel within 90 days of relaunch.Vertek’s Managed Threat Intelligence is a complete drop-in, actionable threat monitoring solution, delivered as SIEM- or SOC-as-a-service. We're committed to helping Agents, Resellers, CSPs, MSPs, VARs and Integrators bring comprehensive cybersecurity solutions to their customers. Our co-selling approach provides Partners with training, tools and Security experts to help you deliver this critical solution.www.vertek-cyber.com

Rejoined MarketRace to lead the Marketing Services practice, along with channel strategy and development engagements.

Brought in to develop channels from the emerging ecosystem of Telecom, IT/Cloud and Managed Service Providers. Consulting engagement resulted in creation of new role.Completed the development and launch of Egnyte Connect™ through CenturyLink, an $18B Telecom/IT Services provider. Created comprehensive go-to-market plan, trained 100s of sellers and sales engineers, and drove integrations with CenturyLink products.

I brought part of the savvisdirect marketing team over to CenturyLink Business to integrate the SaaS products into their SMB product portfolio, and expand the demand gen programs for the Commercial segment.We rebuilt the nurture program across pre- and post-sales, using marketing automation tools to test and optimize campaigns. We also developed new content marketing assets with stronger messaging to drive inbound demand for our telecom+cloud bundled solutions.

savvisdirect is an internal startup funded by CenturyLink. We developed public- and private-cloud services for developers and IT departments, plus a suite of SaaS applications for SMBs, delivered through an ecommerce website and management portal.I built the marketing team and managed branding, product marketing, web design, digital marketing, channel marketing and social/community functions. We created customer personas, built product bundles and offers, led website design and content creation, ran the beta program, and launched the site on time.As we built our brand through social and content marketing, optimized our display and search campaigns, and continually tweaked the site, we reduced our CPC and CPA dramatically, and steadily built our conversion rates.www.savvisdirect.com

Migrated OnFiber products, brands, salesforce into Qwest. Developed new customer-focused messaging and sales tools like videos, presentations, TCO and ROI calculators for Contact Center, Managed Hosting, Cloud and Security portfolios. Increased salesforce adoption and achieved premium placement in successful demand generation programs. Created go-to-market plan for Qwest's first VMware-based Infrastructure as a Service (IaaS) offering.