Providing business, product and user experience strategy and implementation consulting services for organizations advancing scientific discovery and commercialization for Life Sciences organizations. Available for short and long term contracts.

Hired to assess, reposition, and expand ClinOne’s HCP-focused Clinical Trial Awareness product to drive peer-to-peer referrals. Identified gaps and opportunities from the ground up, leveraging data, primary research, and industry insights to prioritize opportunities to raise product value among all stakeholders (HCPs, Clients, Sites). This included work across: - GTM Strategy and Messaging – BD Presentations, Webinars, RFPs, Bid Defenses - Product Strategy and Delivery – Roadmap, Scrum Teams, IT, Dev, UX/Design, Client services - HCP Network Expansion and Quality – US and ROW, 3rd Party HCP data enrichment - Content Strategy and Delivery – Content and editorial approach to raise quality - Metrics and Reporting Analysis – Data and KPI direction and reporting, surveys, assessments - Operations/Client Services – Change management, operational pull-throughWorking an Agile environment, we worked in 2-week sprints and implemented product enhancements every 4-6 weeks. Contact me to find out more about activating trial awareness and consideration among targeted HCPs, Patients and Caregivers.

Hired to improve user experience for Direct-to-Patient Clinical Trial Recruitment across digital assets to drive recruitment quality, cost efficiencies and ROI. Digital media and platforms were designed to pre-qualify potential participants using screening microsites based on protocols, email and text messaging to drive pull-through and retention from referral, to FOV, to randomized patient.Led cross-functional efforts to optimize user experience and conversion across: - Digital Assets and Platforms - Consumer and Patient Insights - Consumer and Patient User Experience - Content Strategy - Outbound Email and SMS Communications - Inbound Study Inquiry Management - Measurement and Analytics

Leveraged commercial pharmaceutical and healthcare background at this highly targeted recruiting firm to help a range of companies in the healthcare and life science space grow their teams with top talent. Roles were typically at VP to C level. Sample client list: Abbvie, IQVIA, DIA, PatientsLikeMe, Ogilvy, W2O, ZS Associates.

Recruited to launch DTP and HCP Digital Marketing and Engagement Practice at ICC Lowe. Defined HCP, DTC and DTP multi-channel offerings for top tier Pharmaceutical and Biotech clients. Hired and led the team: - Digital Marketing Strategy - Customer Experience Strategy - Media Planning and Buying - Insights and Measurement - Search Marketing (SEO & SEM) - Social Media MarketingDelivered >$5mm in new business across new offerings in HCP and DTC marketing.

Responsible for understanding both industry and segment trends and developing near and long term plans for how GSK US Pharmaceuticals would engage customer groups and develop new services across digital and non-digital customer touch points.Led digital subject matter experts through planning, delivery, measurement and optimization of new marketing approaches in emerging areas of digital, including: content strategy across PC and mobile web, mobile apps, social media, third party platforms, paid and earned media.

Responsible for looking beyond what GSK was conducting at the moment to identify emerging marketing opportunities that would transform the way GSK engaged with core stakeholder groups - whether HCP, Consumers, Patients. Served as a catalyst to expose possibilities, expand thinking and push new initiatives and identify partnerships exploration and opportunities. Partnerships discussions ranged from healthcare (Examples: 23andMe, PatientsLikeMe, BabyCenter) to tech (Examples: Google, BlueKai, EA). Received two GSK Innovation awards.

Recruited into GSK as a digital marketing and media subject matter expert. Primary role was specific to growing product topline sales through the application of sound digital marketing principles, working directly with therapeutic and product teams, with significant work in CNS, Metabolic, Vaccines, Anti-Infective.

Directed and managed User Experience Team of 25 to design and develop custom online retail stores for GSI’s stable of retail Web stores (16) such as: including: Dick's Sports, The Sports Authority, The Athlete's Foot, Linens and Things, iQVC, Polo, and MLB.