Bill Mele Email and Phone Number

As a Sales Strategy Director, I provide direction and guidance for four teams comprising ~30 professionals and management personnel divided across Sales and Client Success Effectiveness (SEFF), Global Analytics, and Global CRM Business Strategy units. I monitor the development of sales and client success strategies in coordination with the SEFF team and manage business strategy formulation and enhancement with the CRM business strategy team. Some of my team accomplishments include:• Improved go-to-market approach to align to ‘hiring verticals’ by strategically providing direction on design and execution of global account and sales/CS team reorganization, in alignment with client investment profiles and complexity.• Initiated Sales team restructure, lead-list creation, and strategic investments on software and tools using intuitive approach which helped quadruple growth within four years.• Contributed to solutions to assist companies with recruitment as part of SWAT team response to Covid-19 pandemic impact.• Increased focus of analytics team and enabled reprioritization and alignment with business needs through effective leadership and deep requirement reviews.• Established solid partnership with global SEFF & SFDC strategy teams resulting in streamlined requirements gathering, project buildouts, and positive business impact.• Pinpointed and supported several professionals and people managers for talent development opportunities.• Formed SFDC task force to enable global alignment with functional leads on existing and prospective CRM projects.• Fostered strong relations with SFDC and Engineering teams in addition to strategically proposing challenges to status quo on business needs and project alignment with relevant goals.

During this position, I managed the development of global analytics processes and Sales Strategy, CRM Business Strategy, and Global Analytics teams. I also ensured effective stakeholder and partnership management while providing advice on methods to enhance strategies and further team performance. Some of my key contributions include:• Delivered clear direction and helped execute ‘stalled cohort’ reactivation analysis and lead-list project which produced millions in incremental revenue.• Supported partner teams on channel realignment project comprising over 10,000 accounts and millions in revenue resulting in immediate growth once executed and realigned to proper channel.• Held previous role as Manager in Enterprise Strategy Sales Effectiveness, steering agency team redesign, channel management, book design, go-to-market strategy, and lead lists.

Managed a team that supported the our US Enterprise business as part of the Sales Effectiveness organization. Key areas of focus included:• Agency go-to-market model• Short, medium and long term business planning and high level strategy• Sales team structure and account segmentation to ensure proper alignment of resources to opportunities• Development if insightful, on demand reporting to track key business health metrics

During my position as Strategy and Operations Manager, I engaged in collaborations with various sales executives and business leaders on an operating model design project for over 200 sales team members. Additionally, I also drove go-to-market strategy development, pipeline/activity management, reporting, CRM, and team structuring operations. Some of my key accomplishments here include:• Innovated ‘Priority Account’ model for DoubleClick business.• Held role as Global Ops Lead for pilot program ‘Aristotle’ in addition to developing NAL strategy and establishing +$200M run rate within one year.• Defined compensation models and established full reporting suite.

During my position as Financial Lead, I directed all fiscal aspects for the organization in collaboration with various business leaders. I also led strategic financial initiatives aimed at P&L monitoring & improvement, investment decisions, compensation plans, and structures. Additionally, I served as the Lead Financial Analyst on revenue projections, compensation structures, and quotas. Some of my key contributions include:• Executed three-year annual planning and quarterly quota cycles.• Calculated bonus payouts for over 100 members within organization.• Headed fiscal matters for $300M revenue line.