Oversee company's digital roadmap, tech strategy, and modernization efforts to accelerate business growth. Manage IT staff, developers, and software vendors to upgrade user experience, functionality, and systems performance.

We grow companies.Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top-tier in-house teams through our network of 120 Chameleons (and growing).We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.As a Chameleon, I specialize in IT Roadmaps, Digital Transformation, Modernization, Forecasting ROI, eCommerce (DTC/B2C, B2B), Vendor Selection, Program Management, Enterprise Systems, Marketing Technologies, PE Advisory, and Interim Leadership.

Strategic planning and digital transformation. Vendor selection. Project management. Helping corporate retailers and consumer brands unlock growth in direct-to-consumer, business-to-business, marketplaces, and international storefronts online. https://b2cpartners.com2020-2021 | Highlights.com2018-2020 | RiverbendHome.com2017-2018 | PureHockey.com 2016-2018 | TrueValue.com2016-2017 | Bauer.com, Easton.com2015-2018 | Evenflo.com2015-2017 | BathAndBodyWorks.com2014 | Velcro.com2013-2016 | Tendam.es (all 5 brands)2013-2014 | Yakima.com2012-2013 | rue21.com2011-2013 | ChiccoUSA.com2011-2012 | Fanatics.com (incl. MLB, NBA, NFL, NHL, NASCAR)2011-2012 | LionBrand.com2010-2012 | DAVIDsTEA.com2010-2012 | Godiva.com2010-2011 | UnderArmour.com2010-2011 | iRobot.com2009-2017 | DaySpring.com2009-2010 | Waterford.com2008 | Crabtree-Evelyn.com2007 | Autozone.com...and many more.28 traditional retailers • 29 consumer brands • 12 pure play clients • 33 web site launches

Advisory practice area for 300 retail clients. Coverage of eCommerce Technology and Mobile Commerce. Evaluate 3rd parties. Predicted adoption & impact of smartphones on retail industry @ initial iPhone launch.

SaaS eCommerce Platform. Repositioned product as an enterprise retail solution. Analyst relations and PR. Marketing communications. Product strategy. Sales training. Customer advisory boards.

Serve as Akamai’s retail practice lead, serving 300+ online merchants across the globe. Manage Akamai’s emerging product line; including Dynamic Site Accelerator, SEO and online commerce. Facilitate customer advisory boards in USA and EU. Meet regularly with CxO team to provide business updates and present new ideas for roadmap. Develop material for trade show events. Conduct research and brief analysts. Coordinate sales training for reps on four continents.

Led omnichannel eCommerce strategy, staff and systems for a Fortune 500 retailer; with general management and planning of all facets online selling, online marketing, learning management systems and store kiosks. Collaborated with cross-functional steering committees, incl. all members of the CxO team. Launched company’s first transactional web site.