Bill Moore Email & Phone Number

Founder and GTM architect to iconic and emerging brands in the AI, ASI/PPAI, entertainment, FMCG, food, gift, housewares, live event, music, sporting goods and souvenir markets. Highly skilled at developing quick yielding multichannel commercialization strategies. Provider of supply chain, ERP and CRM integration and consulting services. • Introduced the Starbucks Verismo (single serve coffee) brand to the North American ASI/PPAI, housewares and food retailers resulting in year one full line national B2B and DTC coverage and achieved all sales, marketing and logistics goals.• Created and managed the GTM for Cowboy Cauldron (fire pits and grills) resulting in national B2B and DTC coverage within 6 months. • Developed the Canadian GTM for M Block & Sons ($2B multi line CPG distributor) and opened all targeted key accounts: Best Buy, Canadian Tire, Costco, Home Depot, Home Hardware, Hudson Bay, The Shopping Channel and Wal-Mart within 12 months.• Created and launched the GTM strategy for Del Sol (color changing apparel and accessories) resulting in full line brand and private label (Avon) exposure in 1,400+ retail locations.

Senior sales and marketing executive for provider of enterprise level corporate communications services (Satellite, Digital Signage, Video on Demand, Webcasting, Streaming and Interactive Distance Learning) to a number of North America’s largest businesses. Clients included: British Columbia Lottery Corporation (BCLC), General Motors USA, Loblaws, Shoppers Drug Mart, Royal Bank of Canada (RBC) and Saks of Fifth Avenue. □ Increased annualized gross margins from 28% to 36% through negotiation of several long term contracts.

Led all SaaS sales and marketing activity for a software engineering company that provides marketing resource and asset management solutions to enterprise retailers. Clients included CVS Pharmacy, Kmart, OfficeMax, Safeway, Sears, Walgreens and Wal-Mart.□ Pioneered US market, doubled customer base within 18 months and reduced sell cycle by 90%. □ Secured largest client (Sears Holdings) in company history, culminating in a multi-year $52M+ contract.

Directed North American sales team of 53, marketing staff of 4 and overall corporate strategy for large (32 warehouses) souvenir and gift company. □ Increased gross margins from 58.5% to 64.7% in less than 12 months.□ Developed and launched DSD programs with mass retailers (Wal-Mart CDN/USA, Zellers), specialty stores (Borders, Canadian Tire, Carlton Cards, Hallmark, HDS Retail, and HMS Host), grocery stores (Albertsons, Publix, Safeway), drug (CVS, Eckerd, Walgreen's) and department stores (Sears Canada). □ Delivered creative merchandising solutions that resulted in becoming the sole provider to service Wal-Mart (USA and Canada) on a year round basis and Vendor Category Captain (CVS/pharmacy, Walgreens and Walmart).

Bradford, Pa, Us

Directed a team of 34 external district managers, 6 customer service, 3 licensing and 1 national accounts manager while responsible for P & L for largest and only division to show growth in a declining lighter business.□ Developed and introduced the most successful new product in company's history (Zippo MPL and Zippo Butane).□ Licensed properties during my tenure included national brands Budweiser, Dale Earnhardt, Elvis Presley, Ford, GM, Harley Davidson, Jack Daniels, Led Zeppelin, MLB, NBA, NFL, NHL, NASCAR, Playboy and Pink Floyd.

Education record

Bachelor'S Degree, Marketing