Bill Moore Email & Phone Number

• Founder and GTM architect to iconic and emerging brands in the AI, ASI/PPAI, entertainment, FMCG, food, gift, housewares, live event, music, sporting goods and souvenir markets. Highly skilled at developing quick.
• Introduced the Starbucks Verismo (single serve coffee) brand to the North American ASI/PPAI, housewares and food retailers resulting in year one full line national B2B and DTC coverage and achieved all sales, marketing.
• Created and managed the GTM for Cowboy Cauldron (fire pits and grills) resulting in national B2B and DTC coverage within 6 months.
• Developed the Canadian GTM for M Block & Sons ($2B multi line CPG distributor) and opened all targeted key accounts: Best Buy, Canadian Tire, Costco, Home Depot, Home Hardware, Hudson Bay, The Shopping Channel and.
• Created and launched the GTM strategy for Del Sol (color changing apparel and accessories) resulting in full line brand and private label (Avon) exposure in 1,400+ retail locations.

Senior sales and marketing executive for provider of enterprise level corporate communications services (Satellite, Digital Signage, Video on Demand, Webcasting, Streaming and Interactive Distance Learning) to a number of North America’s largest businesses. Clients included: British Columbia Lottery Corporation (BCLC), General Motors USA, Loblaws, Shoppers.

Led all SaaS sales and marketing activity for a software engineering company that provides marketing resource and asset management solutions to enterprise retailers. Clients included CVS Pharmacy, Kmart, OfficeMax, Safeway, Sears, Walgreens and Wal-Mart.□ Pioneered US market, doubled customer base within 18 months and reduced sell cycle by 90%. □ Secured.

Directed North American sales team of 53, marketing staff of 4 and overall corporate strategy for large (32 warehouses) souvenir and gift company. □ Increased gross margins from 58.5% to 64.7% in less than 12 months.□ Developed and launched DSD programs with mass retailers (Wal-Mart CDN/USA, Zellers), specialty stores (Borders, Canadian Tire, Carlton.

Bradford, PA, US

Directed a team of 34 external district managers, 6 customer service, 3 licensing and 1 national accounts manager while responsible for P & L for largest and only division to show growth in a declining lighter business.□ Developed and introduced the most successful new product in company's history (Zippo MPL and Zippo Butane).□ Licensed properties during.

Education record

Bachelor'S Degree, Marketing