Led marketing and business development strategies for this provider of contract lifecycle management software (SaaS). Developed campaigns to increase pipeline size and velocity as well as brand awareness for new product platform, while simultaneously retiring company’s legacy software products. Oversaw brand architecture by delivering competitive research, identifying a unique value proposition and messaging, and defining pricing model. Member of executive team. Reported to CEO.• Developed high-performing campaigns to drive new business and conversions, increasing sales pipeline by 210%, website conversion rate by 27% and inbound lead conversion rate by 20%.• Contributed to reducing sales cycle time by 39% through improved targeting, drip campaigns via Marketo and business development strategies.• Spearheaded new thought leadership initiatives including marketplace surveys, whitepapers, bylined articles, reputation management and analyst relations programs.

Developed and guided global marketing and training strategies for this provider of cross channel marketing attribution software (SaaS). Oversaw branding, lead generation, product launches, public and analyst relations as well as sales enablement. Built processes and infrastructure to drive successful marketing programs via Salesforce.com, Marketo and collaboration with the sales organization. Member of executive management team, reporting to CEO. Built and inspired a team of five direct reports. • Joined as the first marketer and built team to execute programs contributing to growth from $2M to $45M revenue prior to acquisition.• Initiated lead generation and content marketing across multiple channels in three languages to produce 900%+ increase in North American and European sales pipeline. • Developed and executed branding and influencer relationship management strategies that achieved 35% increase in unaided brand recall and 25% increase in positive brand sentiment.• Spearheaded the process that led to the top ranking in Forrester Research WAVE Reports on three separate occasions – still the most ever by any company in that industry.• Launched the end-user training curriculum department.

Built and managed a team of three that developed and executed all marketing strategies, including: lead generation, branding, and sales support for this search engine marketing professional services agency. Implemented processes and infrastructure to enable all marketing programs. Served on executive management team, reporting to the CEO.• Defined and executed marketing and sales support activities that fueled professional services revenue growth from $2M to $50M netting Inc. 500 and Deloitte & Touche Fast 500 list placements.• Created submissions that netted the top ranking in Forrester WAVE Reports four times and Jupiter Research Constellation Report once while maintain industry analyst relationships.• Executed lead generation programs, that reduced sales cycle time by 30% and increasing qualified lead volume by over 600%.• Established marketing governance and collaboration with leadership of 24 global iProspect offices to mentor them on successful lead generation, branding, and sales support best practices.

Developed and executed database marketing and lead generation programs for this IT research, publishing, event, advisory, and consulting firm. Established and implemented strategies for global lead generation and direct sales in support of three product lines and a worldwide sales force of 150. Built and managed team of five. Reported to vice president of marketing. • Created and directed marketing programs that contributed to a successful IPO, followed by an acquisition, and an increase in revenue from $39 million to $70 million in three years. • Managed channels that produced sales leads accounting for $21.5 million in new business revenue for continuous information subscription services.• Contributed to increase in attendance at conferences, generating $2.8 in incremental revenue.• Executed programs that generated $1.8 million in publishing product revenue.