Keeping the lights on with highly detailed protection simulationProtection engineers face an ever-increasing landscape of challenges around power system protection. These challenges include the growth of digital technology, increased number of protection system data points (i.e. digital relays, substations, etc.) and pressure to maximize grid reliability. PSS®CAPE supports protection engineers from transmission utilities, large distribution utilities, and some generation owners with their entire workflow including detailed protection data collection, electronic setting management, setting calculations and validation. With its extensive library of highly detailed relay models and selection of modular protection tools, engineers can seamlessly manage voluminous and complex network data, uncover potential problems, and examine alternative solutions.

In October 2018, Siemens acquired Electrocon International, Inc. merging the company into Siemens. The computer-aided protection software (CAPE) from Electrocon became the highly-detailed protection simulation software in the Siemens PSS® software portfolio. Today, I support the Siemens Digital Grid, Grid Simulation software sales team around the world to bring the PSS®CAPE solution to Siemens customers. I work directly with select customers to help them realize the benefits of managing the world's electrical grid with this powerful software solution.

Electrocon International Inc. develops and markets Computer-Aided Protection Engineering (CAPE) software to support the protection engineering profession.My responsibilities at Electrocon include:•Communicating with customers and prospects•Maintaining the company's online presence and corporate image•Developing, planning and executing marketing programs and events•Working with independent international sales representatives*Developing and managing the sales activities throughout the world•Planning and executing new product releases.

Consultant providing marketing, product marketing and product management services to companies and organizations seeking to enhance their market position. Services include:•Brand Review•Market Assessment•Customer Survey•Case Study Development•Public Relations•Product Launch•Website Review and Development•Trade Show and Event Management

Xitron became a part of VGI in 2007 at which time I assumed the marketing responsibilities for Printware and HighWater Designs (UK), subsidiaries of VGI, in addition to Xitron.•Led equipment and software product releases while managing all marketing activities for the Printware and Xitron subsidiaries of VGI •Directed all activities associated with bringing products to market •Developed marketing and product materials to educate dealer sales channels worldwide •Negotiated promotional programs with key vendors to be offered through the international sales channels •Oversaw Xitron’s operations department, including order administration, product manufacturing and order fulfillment •Developed and implemented programs to brand HighWater Ltd. UK (sold by VGI in 2010) and Printware to provide a complementary product line look within all VGI businesses•Developed, designed and implemented branding and product launch for Printware’s iJetColor Inkjet Press resulting in first year sales at 2x sales forecast and industry recognition as a “game changer” product

•Led and executed marketing activities for two major product lines along with subcategory lines•Defined, developed, controlled and implemented Xitron’s overall marketing plan, serving as the brand’s official voice to the public in sales channel, trade press and end-user customers and prospects •Developed and implemented tactical marketing communications efforts including website development, dealer communications, press releases, advertising, direct mail, telemarketing, database management, trade show and dealer event programs moving Xitron from a near non-existent web presence to #1 and #2 position in many relevant key Google searches•Developed market needs and financial analysis for all proposed development projects; assured that approved projects maintained appropriate financial model to meet Xitron’s revenue objectives; negotiated contracts with key vendors for select revenue streams •Identified and pursued new business opportunities for Xitron to expand beyond the existing markets and/or product lines while working within available resources including adding inkjet paper consumable product line to improve sales of proofing products and reduce support calls resulting in proofing problems.

•Directed workflow development, product management and marketing for Xitron’s largest revenue segment representing 60% of total sales •Developed and executed a plan for Xitron’s key product initiative including market analysis, outreach strategy, and execution •Initiated market requirements and development plans for Navigator solutions products to provide fact-based market-driven product development plans with achievable, timely target releases•Negotiated key vendor contracts related to the Navigator solutions product line

•Directed marketing for the $20 million Digital Imaging segment of Printing and Imaging Business Unit serving customers in the publishing, graphic arts, photographic and medical market segments. Responsible for product development, product launches, advertising, public relations, literature, trade shows •Launched “X-RiteColor” co-marketing program with third-party color management software firm to provide complete color management solution including hardware and software to end-users resulting in incremental sales of more than $1,000,000 in twelve months and eventual acquisition of co-marketing partner – Monaco Systems •Initiated product development program with third-party software firm to enhance product offerings to creative professional end-users and OEM clients •Developed industry consultant program with frequent events throughout the year to keep X-Rite products foremost in their minds •Re-launched under-performing medical imaging products to dealer network increasing sales from 85% of goal to over 100% of goal through enhanced collaterals and improved communication to the channel •Initiated cost controls for marketing budgets resulting in annual savings in excess of $200,000 which were then reapplied to provide additional marketing programs •Initiated sales programs to increase and promote sales opportunities during periods of economic downturn including extended credit terms for larger system sales and value added incentives for prospects•Speaker at industry exhibitions and conferences•Conducted frequent meetings with Customer Service group to educate this customer facing group on promotional programs and new product releases allowing them to be more effective•Analyzed market opportunities for short and long range strategic opportunities •Directed activities of Printing and Imaging Creative Director and Trade Show Coordinator

Provided graphic arts industry consulting to start up dotcom in Boston area. Directed development of web application for connecting print buyers and print suppliers (printer). Met with potential first round investors and prospective customers to establish the initial beta program. Company was acquired by another company developing a similar online service.

Varityper became PrePress Solutions in 1994 following a change in ownership•Managed all aspects of marketing and events including annual trade show schedule of more than 15 exhibits from 400 – 4700 square feet per show•Responsible for in-house printing and graphic production departments including production of PrePRESS DIRECT!, a catalog business selling software, computers, and printing supplies for graphics professionals through the USA with more than 150,000 copies mailed per issue

•Directed high profile projects for the CEO as Corporate Assistant Secretary•Managed all aspects of marketing and events. Responsible for in-house printing and graphic production departments.•Managed group of 25 application specialists and analysts responsible for customer training and product demonstrations.•Developed and conducted a sales training program for new sales representatives