Imagine is the industry leader in worldwide traveling entertainment and attractions. As SVP Retail, I am responsible for the strategic development of the company retail business in partnership with some of the world's biggest brands. Currently in development with the team at Warner Bros. on Harry Potter: The Exhibition, opening worldwide in 2022!

Responsible for creating and leading the retail business development across Miral Experience’s portfolio of properties including: Warner Bros. World Abu Dhabi, The WB Abu Dhabi (Resort Hotel), Ferrari World Abu Dhabi, Yas Waterworld, CLYMB (indoor climbing and flying), Qasr Al Watan (The UAE Presidential Palace), and SeaWorld Abu Dhabi. Manage the design and development of all bespoke product. Responsible for coordinating with various Intellectual Property (“IP”) holders, balancing the interests and objectives of all parties involved regarding the development of licensed retail merchandise assortments, shop design, visual merchandising, and operations.Full P&L responsibility leading all Farah retail teams in setting strategic targets, KPI’s and initiatives to ensure a world-class guest experience. Winner - Warner Bros. World Abu Dhabi, 2019 THEA Award for Outstanding Achievement

Responsible for themed entertainment, live shows, character appearance, and product licenses globally. Includes development & implementation of commercial strategies for Warner Bros./DC Comics intellectual properties, characters and brands (film, TV, animation) within themed entertainment environments. This includes "The Wizarding World of Harry Potter" within the Universal Studios Resorts and Theme Parks in the U.S. and Japan.

Retail Consulting company offering project management solutions for brand development, performance improvement, restructuring, store design and remodeling needs. Clients in Asia, Europe, and the U.S.Contracts include:• CHIEF OPERATING OFFICER - Odel, PLC, Fashion Department Store Chain – Sri Lanka • DIRECTOR RETAIL BRAND DEVELOPMENT - i-baby, Luxury Retail Store Chain (100+) – Shanghai, China• RETAIL MERCHANDISING ANALYST - Ocean Park Theme Park - Hong Kong• RETAIL MERCHANDISING & OPERATIONS CONSULTANT - Samsung Everland, Inc., Everland Resort - S. Korea• RETAIL STORE CONCEPT DEVELOPMENT - Six Flags, Inc., Entertainment Retail – Los Angeles, San Francisco, Chicago, New York, Philadelphia. • RETAIL MERCHANDISING & OPERATIONS RESTRUCTURING - Stiefelkoenig, Upscale Fashion Footwear retail chain (200+), Graz, Austria - Contracted by Alvarez and Marsal Consulting, London• REGIONAL RETAIL DEVELOPMENT DIRECTOR - ClubCorp USA, Inc., Resort, Golf & Tennis Retail Shops (100+) - USA

Themed Entertainment Multi- Unit Retail Leader. Responsibility included complete P&L management, financial planning and analysis, themed concept development, brand marketing, product development / procurement, as well as the day-to-day management of all Retail Departments comprised of 90 revenue locations with over 500 employees totaling $40 Million in sales.

Operations Leader for 308 retail stores generating $310 Million in North America.

Member of the original team that developed J. Crew retail stores from a catalog based business. Atlanta based leader of six, 10,000+ square foot upscale stores generating $30 Million in sales volume.

Director of 72 retail stores in the Midwest U.S. generating $60 Million in sales volume.

Responsible for the conception, implementation and communication of presentation direction, fixture development and merchandising guidelines for GapKids / babyGap store division of Gap Inc. Worldwide.