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Bill Porter is a Director, Product Management at GSTV. He possess expertise in digital media, media planning, digital marketing, online advertising, strategy and 62 more skills. Colleagues describe him as "Yes, I can highly recommend Bill Porter because he does his homework and knows his stuff. He presents solid options along with smart, creative alternatives and asks good questions. He is also very conscientious - great on following up and attention to detail. Beyond work experience, Bill also has great people skills: He is articulate, thoughtful, patient and up-beat. In general, Bill Porter was a real pleasure to work with.", "Bill is an excellent client. He is very knowledgeable, always asks great questions, and genuinely cares about the quality of work he pulls together for his GM clients. He is also very respectful and fair in working with myself & my team - and I appreciate him so much. Bill & I also worked together previously as colleagues at SMG, and without surprise, was the same way then too.", and "Bill is a reliable team member with incredible attention to detail and strong follow through. He is an excellent team leader who directs others with a goal of educating and growing their careers."
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Director, Product ManagementGstvDetroit, Mi, Us -
Director, Product ManagementGstv Apr 2023 - PresentDetroit, Mi, UsDevelop and execute the company's product strategy, including defining the product roadmap and feature prioritization.Manage and mentor a team of product managers, providing guidance and support in product development, user research, and market analysis.Work closely with cross-functional teams to ensure that products are developed on time, within budget, and to the required quality standards. -
Product DirectorGstv Apr 2022 - May 2023Detroit, Mi, UsDeliver on GSTV's corporate strategy and work with senior leaders to develop a vision and roadmap to move a key portion of the company forward. Lead project teams tasked with evolving the people, processes, and technology needed to execute against the vision. This includes designing new business processes, defining roles/responsibilities, prioritizing solutions needs, and delivering functionality through technology.Utilize aspects of digital transformation, portfolio, product, Agile, and project management, business analysis, and change management, working with every level of the organization. -
Enterprise Application DirectorGstv Jun 2021 - May 2022Detroit, Mi, UsManage the commercial SaaS (not custom) applications that run and support GSTV’s media delivery solutions. Focus will be on Vendor Management, Customer (internal) Management, User Management and Product Management. -
Director Of Operations & Global Account ManagementCarat Usa Nov 2018 - Oct 2020New York, New York, Us• Led Global Productivity Workstream - oversaw tracking and accountability of client savings value, across investment teams. Agency contact for client’s auditing firm. Managed market price test, quality KPIs and validation reporting.• Global Account Support - maintained connection with our global markets with ongoing collaboration and sharing best practices. Partnered with client Media Operations team on Global projects. -
Director Of Operations, Gm EuropeCarat Jul 2015 - Apr 2018London, England, Gb• Managed Opel International clients and local coordination across 32 markets• Rolled out Media Planning tool (Lumina) for Europe, established GM Global structure• Ensured processes and procedures were followed• Business contact for Dentsu Aegis Network Data Lab (Data projects) -
Director Of Operations (Global & Us)Carat Usa | Redefining Media Jul 2013 - Jul 2015New York, New York, Us• Team Lead that focused on quality assurance; Contact for client and internal business audits• Documented all workflow processes, and made improvements to maximize productivity and quality of work• Responsible for Budget Management team and cross-brand reporting• Managed system set up for Digital Buying Platform (Prisma)• Lead implementation of Global Planning Application across 68 markets for General Motors• Central contact for all training; Initiated Media Basic training for Assistant Planners -
Associate Director Of OperationsCarat Usa | Redefining Media Mar 2012 - Jun 2013New York, New York, Us• Carat Values Award 2012: Collaborative • Established Media Operations team for General Motors• Improved Digital Reconciliation process, establishing a team to manage workflow• Managed system set up for Media Planning tool• Supported Finance to set up financial codes, aligning with planning & buying -
Media Operations SupervisorStarcom Dec 2000 - Mar 2012Chicago, Il, UsOperations Supervisor / Media Supervisor / Media PlannerMy robust knowledge of the media business came from years of training and various media planning roles. My planning experience includes strategic national and local media planning for various clients across automotive sales & service, B2B aftersales, financial services, and loyalty programs. Media Operations provided me with a solid understanding of the business. I became an expert user of our tools/systems and was considered a go-to resource across teams. -
M.A. Industrial And Organizational PsychologyThe Chicago School Of Professional Psychology Feb 2010 - Oct 2011Chicago, Il, Us• Concentration in Organizational Effectiveness• Research project – The Correlation Between Leadership and Organizational Culture -
Production/Traffic AssistantN.W. Ayer & Partners Mar 1999 - Dec 2000My first experience in advertising was at a full service creative and media agency. In this position, I coordinated print production with the Creative, Account and Media teams.
Bill Porter Skills
Bill Porter Education Details
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The Chicago SchoolIndustrial & Organizational Psychology -
Wayne State UniversityPublic Relations
Frequently Asked Questions about Bill Porter
What company does Bill Porter work for?
Bill Porter works for Gstv
What is Bill Porter's role at the current company?
Bill Porter's current role is Director, Product Management.
What is Bill Porter's email address?
Bill Porter's email address is bp****@****hoo.com
What is Bill Porter's direct phone number?
Bill Porter's direct phone number is +121266*****
What schools did Bill Porter attend?
Bill Porter attended The Chicago School, Wayne State University.
What skills is Bill Porter known for?
Bill Porter has skills like Digital Media, Media Planning, Digital Marketing, Online Advertising, Strategy, Digital Strategy, Leadership, Public Relations, Strategic Planning, Marketing Strategy, Training, Account Management.
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