I supported the marketing needs for three hotels – The Pfister Hotel, Saint Kate – The Arts Hotel, and the Hilton Milwaukee City Center – as well as 13 restaurants and one spa. I owned and managed the execution of media and community partnerships, paid search and paid social media efforts, and overall digital strategy.

• Responsible for the management and implementation of marketing projects outlined in the organization's annual strategic plan, including leisure and convention advertising campaigns, media placements, branding initiatives, sponsorships and printed marketing collateral• Worked in tandem with the vice president of marketing & communications to develop the annual strategic plan for the Marketing Department• Established strategies and KPI for advertising campaigns and guided the advertising agency and internal marketing team on the tasks needed to provide cohesive support to the campaigns• Managed all work coming from the agency of record and served as the primary point of contact for the agency-client relationship• Oversaw key marketing, municipality and corporate partner sponsorships to ensure stakeholder satisfaction, maximum revenue and annual renewal of partnerships• Conducted annual budget planning, forecasting and mid-year budget revisions• Responsible for all revenue-generating marketing efforts through digital channels and publications; developed revenue goals and communications plans needed to support those efforts; consistently exceeded annual revenue goals• Oversaw grant submission process and assisted with RFP and selection process for vendor relationships related to marketing needs, including contract negotiations• Collaborated closely with internal departments (Sales, Partnership, Communications) to develop marketing initiatives needed to support department goals• Conducted in-person presentations to represent the marketing team at quarterly "VM Mega 101" events; represented the organization on marketing committees and at various community events

• Managed various internal and external marketing projects, such as ad campaigns, media placements, and printed marketing collateral• Oversaw the day-to-day activities of the marketing department, while collaborating with key internal staff and third-party partners and vendors• Held weekly status meetings with the agency of record to manage project workflow• Provided monthly reporting to track progress toward annual KPI and marketing goals• Oversaw media calendar to track all media placements and ensure timely completion of creative assets needed for ad placements• Managed advertising sales for printed materials such as annual Visitors Guide and Visitors Map to ensure revenue goals are met• Represented marketing department at company orientation presentations for partners; created additional presentations needed for Board meetings and other events• Assisted with content development and proofreading as needed for digital and printed materials produced in-house

• Managed company’s web presence and developed strategies for increasing traffic and website usability; achieved significant growth in key metrics, including 28 consecutive months of increases in monthly website visits compared to the same month the previous year • Created, edited and improved website content, including writing for company blog, utilizing CMS; managed content appearing on DearMKE.com and Milwaukee365.com• Developed social media strategies and oversaw operations of @VISITMilwaukee and @DearMKE social media communities; created and executed social media campaigns• Managed PPC advertising efforts for Milwaukee365.com; assisted third-party agencies with SEO/PPC efforts for VisitMilwaukee.org• Provided reporting for all digital efforts using Google Analytics and other dashboards available through third-party vendors• Served as primary manager for marketing department intern; assisted in training and directing communications assistant regarding social media efforts• Developed online components of marketing campaigns; provide expertise and guidance to senior management regarding digital marketing decisions• Supervised and directed advertising agency to ensure timely completion of digital projects

• Developed strategy, created and edited content for company's social media channels• Consulted individual hospitals and groups within Aurora on their development of independent social media sites specific to their focus and activities• Created and edited content for company's internal and external sites• Captured inspiring stories of patients and caregivers to share on internal and external platforms

• Solely responsible for a specific target market, determining strategy and increasing demand in that market using grassroots marketing on minimal budget; reduced lead-generation costs 75%• Member of team that managed company’s first venture into social media and contributed to 500% growth in two months• Creator and Managing Editor of monthly external consumer newsletter reaching over 30,000 readers• Managing Editor of bi-weekly internal company newsletter• Manager of marketing partnerships with network producers

• Coordinated marketing campaigns with cable affiliates to drive affiliate subscriber growth, including contests and subscription incentives• Attended trade shows with affiliates to secure new subscribers and generate thousands of leads• Secured thousands of commercial spots for network on affiliate cable systems

• Provided day-to-day support to Director of Operations and coordinated operations projects• Helped plan and execute employee wellness programs• Supported internal entertainment events and employee benefits activities• Assisted account managers/supervisors with time and project management