William Purcell Email and Phone Number
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William Purcell personal email
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Bill Purcell is a recognized leader for retailer and consumer goods technology innovation who has innovated and led the successful deployment of many key technologies that drive the Fast Moving Consumer goods retail and brand marketing industries. Bill’s innovations center on the intersection of major CPG retailers (such as supermarkets, drug, and mass merchant chains), major Consumer Goods brands, their consumers, and the technology solutions that unify them, including:• AisleFire – in-store micro-location mobile marketing services providing delivery of CPG media to mobile phones to within 1 meter of accuracy without the use of beacons• Market6 – connecting Kroger with 2500 CPG brands with supply chain, inventory and out-of-stock info and over 15 billion daily predictive analytics.• planetU –the world’s first “load to card” paperless coupon to support shopper marketing and mobile media services• Apollo Space Management System – the world’s leading category management, assortment, and planograming tool• InfoScan by Information Resources – syndicated tracking information for brands, sales reps, and retailers• GS1 – the CPG/Retail global standards body for data interoperability.• Data Collective Venture Capital – DCVC is the world’s leading venture capital early stage investor in Big Data, Artificial Intelligence, Deep Neural Networks, Machine Learning, Internet of Things (IoT) and more, where Bill is an Equity Partner assisting in the evaluation of investments of these technologies for the retail, CPG, Marketing Tech, AdTech, consumer ecommerce, Internet of Things (IoT), Food Tech, and information services investment sectors.
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Founder And Managing PartnerRetailer Innovation Partners Dec 2012 - PresentWorking in the intersection of retailers, their consumers, their Consumer Goods suppliers, the technology companies who service them, and the start-up capital firms who fund the innovations that propel them forward. www.RetailerInnovation.com
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Equity PartnerDcvc Dec 2013 - PresentPalo Alto, California, UsData Collective Venture Capital. Early-stage deep-tech venture capital for Big Data, AI, Machine Learning, IoT, start-ups. DCVC is a venture capital firm with over $3 billion invested in the next generation of technologies.
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Ceo/Co-FounderAislefire Mar 2014 - Dec 2017AI-based (no beacons) personalized in-store location mobile-based marketing service -- Media at the Point of Decision
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Ceo, FounderMarket6 (Now 84.51/Kroger) Jan 2002 - Dec 2012Connects Kroger to over 2500 CPG suppliers, providing 20 billion predictive analytics daily to drive substantial supply chain efficiencies, reduce out-of-stocks, and provide 360-degree metrics for all marketing and merchandising activities between the nation's largest pure supermarket operator and their big-brand suppliers.
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Chief New Markets OfficerGs1 /Transora 2000 - 2002Funded by and operated for 65 of the world's leading Consumer Packaged Goods CPG companies, including P&G, Coke, Kraft, Unilever, etc. Transora's Product Master item management, collaboration, supply chain, and other tools are now part of GS1. Joined following Transora's acquisition of planetU.
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Ceo, FounderPlanetu 1996 - 2001The world's first "load to card" coupon solution, linking the web site, email, and mobile marketing efforts of retailers and CPG brands to the retailer's frequent shopper cards to provide highly targeted promotions, paperless coupons at POS, and automated redemption. Clients included Kroger, Safeway/Albertsons, Giant Eagle, P&G, Coke, Pepsi and many more. Sold to Transora.
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Exec Vice President, FounderEfficient Market Services (Ems) Aug 1990 - Oct 1996Retailer relationship, business development, partnerships, product management, and global marketing for daily store specific data, supply chain tech, retail execution monitoring, store ordering, and collaborative category management service.
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Senior Vice President, Marketing And SalesInformation Resources, Inc 1986 - 1989Chicago, Il, UsLead all retailer and CPG Sales Force efforts globally for the second largest CPG POS data-based marketing information service. Joined IRI following acquisition of Apollo. -
Vice President / Co-FounderApollo Space Management (Aba Groups) 1985 - 1986Led product management and sales from inception for what is still the leading category management and space planning tool in the world. Sold to IRI
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Operations, Pos Data, Merchandising, Private Label, ItAmerican Stores & Alpha Beta Company 1985 - 1985Various operation, merchandising, private label marketing, and technology roles
William Purcell Skills
William Purcell Education Details
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University Of California, BerkeleyBusiness And Computer Science -
University Of Southern CaliforniaBusiness - Food Industry Marketing And Quantitative Business Methods
Frequently Asked Questions about William Purcell
What company does William Purcell work for?
William Purcell works for Dcvc
What is William Purcell's role at the current company?
William Purcell's current role is Innovation leader for Consumer Goods retailers, brands, and consumers. Venture Capital..
What is William Purcell's email address?
William Purcell's email address is bi****@****et6.com
What is William Purcell's direct phone number?
William Purcell's direct phone number is +192582*****
What schools did William Purcell attend?
William Purcell attended University Of California, Berkeley, University Of Southern California.
What skills is William Purcell known for?
William Purcell has skills like Retail, Supply Chain, Strategy, Start Ups, Business Development, Fmcg, E Commerce, Management, Marketing, Merchandising, Sales, Supermarkets.
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