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William Purcell Email & Phone Number

Innovation leader for Consumer Goods retailers, brands, and consumers. Venture Capital. at DCVC
Location: San Francisco, California, United States 10 work roles 2 schools
1 work email found @dcvc.com 3 phones found area 925 LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email b****@dcvc.com
Direct phone (925) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Role
Innovation leader for Consumer Goods retailers, brands, and consumers. Venture Capital.
Location
San Francisco, California, United States

Who is William Purcell? Overview

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Quick answer

William Purcell is listed as Innovation leader for Consumer Goods retailers, brands, and consumers. Venture Capital. at DCVC, based in San Francisco, California, United States. AeroLeads shows a work email signal at dcvc.com, phone signal with area code 925, and a matched LinkedIn profile for William Purcell.

William Purcell previously worked as Founder and Managing Partner at Retailer Innovation Partners and Equity Partner at Dcvc. William Purcell holds Undergrad, Business And Computer Science from University Of California, Berkeley.

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Email format at DCVC

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*@dcvc.com
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Profile bio

About William Purcell

Bill Purcell is a recognized leader for retailer and consumer goods technology innovation who has innovated and led the successful deployment of many key technologies that drive the Fast Moving Consumer goods retail and brand marketing industries. Bill’s innovations center on the intersection of major CPG retailers (such as supermarkets, drug, and mass merchant chains), major Consumer Goods brands, their consumers, and the technology solutions that unify them, including:• AisleFire – in-store micro-location mobile marketing services providing delivery of CPG media to mobile phones to within 1 meter of accuracy without the use of beacons• Market6 – connecting Kroger with 2500 CPG brands with supply chain, inventory and out-of-stock info and over 15 billion daily predictive analytics.• planetU –the world’s first “load to card” paperless coupon to support shopper marketing and mobile media services• Apollo Space Management System – the world’s leading category management, assortment, and planograming tool• InfoScan by Information Resources – syndicated tracking information for brands, sales reps, and retailers• GS1 – the CPG/Retail global standards body for data interoperability.• Data Collective Venture Capital – DCVC is the world’s leading venture capital early stage investor in Big Data, Artificial Intelligence, Deep Neural Networks, Machine Learning, Internet of Things (IoT) and more, where Bill is an Equity Partner assisting in the evaluation of investments of these technologies for the retail, CPG, Marketing Tech, AdTech, consumer ecommerce, Internet of Things (IoT), Food Tech, and information services investment sectors.

Listed skills include Retail, Supply Chain, Strategy, Start Ups, and 27 others.

Current workplace

William Purcell's current company

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DCVC
Dcvc
Innovation leader for Consumer Goods retailers, brands, and consumers. Venture Capital.
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10 roles · 42 years

William Purcell work experience

A career timeline built from the work history available for this profile.

Founder And Managing Partner

Current
Retailer Innovation Partners

Working in the intersection of retailers, their consumers, their Consumer Goods suppliers, the technology companies who service them, and the start-up capital firms who fund the innovations that propel them forward. www.RetailerInnovation.com

Dec 2012 - Present

Equity Partner

Current

Palo Alto, California, Us

Data Collective Venture Capital. Early-stage deep-tech venture capital for Big Data, AI, Machine Learning, IoT, start-ups. DCVC is a venture capital firm with over $3 billion invested in the next generation of technologies.

Dec 2013 - Present

Ceo/Co-Founder

Aislefire

AI-based (no beacons) personalized in-store location mobile-based marketing service -- Media at the Point of Decision

Mar 2014 - Dec 2017

Ceo, Founder

Market6 (Now 84.51/Kroger)

Connects Kroger to over 2500 CPG suppliers, providing 20 billion predictive analytics daily to drive substantial supply chain efficiencies, reduce out-of-stocks, and provide 360-degree metrics for all marketing and merchandising activities between the nation's largest pure supermarket operator and their big-brand suppliers.

Jan 2002 - Dec 2012

Chief New Markets Officer

Gs1 /Transora

Funded by and operated for 65 of the world's leading Consumer Packaged Goods CPG companies, including P&G, Coke, Kraft, Unilever, etc. Transora's Product Master item management, collaboration, supply chain, and other tools are now part of GS1. Joined following Transora's acquisition of planetU.

2000 - 2002 ~2 yrs

Ceo, Founder

Planetu

The world's first "load to card" coupon solution, linking the web site, email, and mobile marketing efforts of retailers and CPG brands to the retailer's frequent shopper cards to provide highly targeted promotions, paperless coupons at POS, and automated redemption. Clients included Kroger, Safeway/Albertsons, Giant Eagle, P&G, Coke, Pepsi and many more. Sold to Transora.

1996 - 2001 ~5 yrs

Exec Vice President, Founder

Efficient Market Services (Ems)

Retailer relationship, business development, partnerships, product management, and global marketing for daily store specific data, supply chain tech, retail execution monitoring, store ordering, and collaborative category management service.

Aug 1990 - Oct 1996

Senior Vice President, Marketing And Sales

Chicago, Il, Us

Lead all retailer and CPG Sales Force efforts globally for the second largest CPG POS data-based marketing information service. Joined IRI following acquisition of Apollo.

1986 - 1989 ~3 yrs

Vice President / Co-Founder

Apollo Space Management (Aba Groups)

Led product management and sales from inception for what is still the leading category management and space planning tool in the world. Sold to IRI

1985 - 1986 ~1 yr

Operations, Pos Data, Merchandising, Private Label, It

American Stores & Alpha Beta Company

Various operation, merchandising, private label marketing, and technology roles

1985 - 1985
2 education records

William Purcell education

Undergrad, Business And Computer Science

University Of California, Berkeley

Bachelor Of Science (Bs) And Masters Certificate, Business - Food Industry Marketing And Quantitative Business Methods

University Of Southern California
FAQ

Frequently asked questions about William Purcell

Quick answers generated from the profile data available on this page.

What company does William Purcell work for?

William Purcell works for DCVC.

What is William Purcell's role at DCVC?

William Purcell is listed as Innovation leader for Consumer Goods retailers, brands, and consumers. Venture Capital. at DCVC.

What is William Purcell's email address?

AeroLeads has found 1 work email signal at @dcvc.com for William Purcell at DCVC.

What is William Purcell's phone number?

AeroLeads has found 3 phone signal(s) with area code 925 for William Purcell at DCVC.

Where is William Purcell based?

William Purcell is based in San Francisco, California, United States while working with DCVC.

What companies has William Purcell worked for?

William Purcell has worked for Retailer Innovation Partners, Dcvc, Aislefire, Market6 (Now 84.51/Kroger), and Gs1 /Transora.

How can I contact William Purcell?

You can use AeroLeads to view verified contact signals for William Purcell at DCVC, including work email, phone, and LinkedIn data when available.

What schools did William Purcell attend?

William Purcell holds Undergrad, Business And Computer Science from University Of California, Berkeley.

What skills is William Purcell known for?

William Purcell is listed with skills including Retail, Supply Chain, Strategy, Start Ups, Business Development, Fmcg, E Commerce, and Management.

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