Bill Purcell is a recognized leader for retailer and consumer goods technology innovation who has innovated and led the successful deployment of many key technologies that drive the Fast Moving Consumer goods retail and brand marketing industries. Bill’s innovations center on the intersection of major CPG retailers (such as supermarkets, drug, and mass merchant chains), major Consumer Goods brands, their consumers, and the technology solutions that unify them, including:• AisleFire – in-store micro-location mobile marketing services providing delivery of CPG media to mobile phones to within 1 meter of accuracy without the use of beacons• Market6 – connecting Kroger with 2500 CPG brands with supply chain, inventory and out-of-stock info and over 15 billion daily predictive analytics.• planetU –the world’s first “load to card” paperless coupon to support shopper marketing and mobile media services• Apollo Space Management System – the world’s leading category management, assortment, and planograming tool• InfoScan by Information Resources – syndicated tracking information for brands, sales reps, and retailers• GS1 – the CPG/Retail global standards body for data interoperability.• Data Collective Venture Capital – DCVC is the world’s leading venture capital early stage investor in Big Data, Artificial Intelligence, Deep Neural Networks, Machine Learning, Internet of Things (IoT) and more, where Bill is an Equity Partner assisting in the evaluation of investments of these technologies for the retail, CPG, Marketing Tech, AdTech, consumer ecommerce, Internet of Things (IoT), Food Tech, and information services investment sectors.
Listed skills include Retail, Supply Chain, Strategy, Start Ups, and 27 others.