Build, manage and optimize custom marketing and ecommerce websites, themes and plugins for a wide range of b2b and b2c verticals.

Lean Web ToolsManaged UX strategy & design, web development & hosting for small business owners, marketers, agencies and designers, including: Managed Hosting • Automated Backups • Always Up-to-Date Themes, Plugins & Core Software • Site Speed Optimization • World Class Caching & CDN.eStrategyLabDesign, digital marketing, social media, ecommerce, website and digital operations management consulting, including Strategic Planning & Analysis, Software Development, Operations Management, SEO, SEM, Ecommerce, Blogging, Email Marketing, Online Surveys, Digital Video Production & Integration, Mobile & App Development, Marketing Plan Development, Market Research, User Experience Design, A/B Testing, Project/Product Management, Vendor & Interdepartmental Relationship Management, Budgeting and Online Project RFP Development.

Lead design, development, implementation and ongoing operations of the Medipense web portal, cloud-based services and 3rd party API integration.ABOUT MEDIPENSEMedipense provides new digital health technologies and cloud-based services that enable enhanced healthcare options for patients, caregivers and healthcare professionals. Our latest offering, RxPense®, is an integrated, intelligent and connected medication management and remote monitoring system designed for Seniors, Chronic Care Patients or those with complex medication regimens. Perfect for medication, health monitoring and management in home, clinic, managed care facilities, residences, hospital or institutional environments, RxPense® ensures the right pills are dispensed at the right time to the right person. It collects vitals through the latest wearable technologies, and consolidates medication and health data in a secure cloud, accessible only by authorized caregivers or health care providers. RxPense® also informs caregivers including family members or nursing staff, whenever an anomaly or preset event occurs.

- Lead the transformation of the Marketing Services Team from a print-based to a digital-based marketing group. - Analyze market research, customer feedback, website & ecommerce usage, social media and e-marketing initiatives. - Enhance user experience (IA/UXD) & ecommerce to personalize customer engagement and improve the digital experience of teachers, educators, parents & students using a wide variety of online resources, social media, blogs, support tools, shopping carts and catalogues. - Implement, track and analyze improved SEO, SEM, email & online marketing campaigns for national product catalogues and online services.ABOUT PEARSONPearson is an international media company with world-leading businesses in education, consumer publishing, and business information, focusing on education in the broadest sense of the word. It has more than 34,000 employees based in more than 60 countries, including approximately 660 people in three locations across Canada. Pearson is home to many of the most respected and renowned publishing brands, including Penguin, Viking, Prentice Hall, Addison Wesley, Allyn & Bacon, and Longman.

Defining website strategy & marketing programs; leading design, development & implementation of websites; site flow planning, tracking & assessing marketing efforts; overseeing website enhancements & maintenance throughout lifecycle; monitoring industry-leading interactive, social media, rich media, online marketing, ecommerce and mobile trends, integrating into ongoing strategic plans.

Conducting project workflow and business analysis for US / Canadian / International clientele; designing & implementing custom online product, service and revenue-generating portals; designing & implementing online market research and survey tools; evaluating user data and analytics to define enhancements; delivering scalable solutions within strict budget and time constraints; managing development teams and ongoing online operations; defining parameters and managing SEO, pay-per-click & SEM for client sites.