Bill Reed Email and Phone Number
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New York Times bestselling author of Start With Who with a Foreword by EOS Visionaries Mike Paton and Mark O'Donnell. Ken Blanchard says the book is "thought-provoking" and a Workday VP says it's "the gen beyond Simon Sinek's Start With Why." Shortlisted as a Product Marketing Maestro of the Year in 2022 by the Product Marketing Alliance. 20+ years as an executive leader of #sales & #marketing teams from #startups to $300M divisions of B2B, B2C, SMB & enterprise firms. MBA, Harvard University Neuroscience Certification, Certified in #ProductMarketing #AccountBasedMarketing, #SalesEnablement, #SalesTrainer, #DemandGeneration, #LinkedIn #SocialSelling, #AppointmentSetting #Leadership Coach #Storytelling #Copywriter. Technically adept; always exceed quotas, KPIs, MBOs. Trusted access to 10,000+ business, IT & #security decision-makers.● Expert in #financial, #banking, #insurance, #healthcare, #pharmaceutical, SLED, biotech, #manufacturing, #energy, #retail & other verticals.● Adept at cloud, vulnerability, CX, EDR, IoT, containers, IaaS, PaaS, GRC, databases, analytics, DW, IAM, BI, cybersecurity, SaaS, DR, compliance, SAP, consulting, GDPR, compliance, Big Data, applications, software, hardware, storage, backup, AWS, MDM, servers, virtualization, networking, data centers, services, Windows, Linux.● Former VP & Board Director, Silicon Valley American Marketing Association (SVAMA); author of award-winning leadership book; creator of HP Genius Channel Program.● Led sales enablement, development, training, coaching & content program for $7B tech firm with 42 product lines, 4K salespersons & 50K channel partners.● Created and led ABM campaigns to engage with hundreds of F5000 accounts with a typical 3X average SQL conversion rate.● Led HP & Oracle channel sales campaigns to drive $1B in pipeline.● Directed $300M BU, P&L & product marketing of six.● Built start-ups from $0 to $30M.● Designed patent-pending automated ABM & sales enablement system.● Expert in #neuromarketing, sales #neuroscience, demand gen, advanced #storytelling.● 5 Professional Sales Training Programs: SPIN, Challenger, Sandler, Miller Heiman, Imparta.● 5 Professional Writing Courses.● Member of Neuromarketing Science & Business Assoc.● Submarine SpecOps Diver, Computer Tech, U.S. Navy (joint ops with SEAL teams).● Co-founder of a Veteran's Non-Profit of the Year.
Aventi Group
View- Website:
- aventigroup.com
- Employees:
- 117
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Sr. Director Product Marketing And Sales Enablement ConsultantAventi GroupEscondido, Ca, Us
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Board DirectorRemotelyme Jan 2019 - PresentChula Vista, California, UsWe transform workers into winners with visual neuroscience and cognitive AI Software as a Service (SaaS)🏆 Award-Winning Veteran-Owned, Pepperdine's Most Fundable Company Silver Award Winner, Top 25 Work Tech Award, SHRM Better Workplaces Challenge Cup Finalist.🧠 Recruit Rock Stars Faster: Pre-assess in seconds with our LinkedIn app that uses AI and neuroscience to score soft skills and culture fit. Use automated and personalized ChatGPT messaging to improve response rates.🌐 Measure Soft Skills & Trust: Go beyond outdated text-based talent assessments with low validity and completion rates. Use visual neuroscience to measure ten critical soft skills, including trust factors, that drive 400% more performance and 211% more retention.🎯 Eliminate Bad Hires: One bad hire costs $240K. Go from "coin flip" assessments to 93% Cronbach's Alpha validity with 97% completion rates that ensure the right people for the right seats in the right way.🔐 Improve Soft Skills and Trust: Replace or augment one-size-fits all learning & development courses with our neuroscience-personalized coaching app that improves ten key soft skills, including trust, in only ten weeks. 🌟 Industry-Proven: Our customers and Board Advisors are from Southwest Airlines, Royal Caribbean, ADT, RGA Insurance, Walmart, Udemy, Highspot, Suvida Health, Sarnova, Brown County, OB Hospitalist Group, and more.🌐 Future of Work: Gallup says almost 80% of workers don't trust employers and are disengaged. Deloitte, Harvard, and others says high trust drives 400% more performance, 211% more retention, and 88% more customer loyalty. High Trust should be your most important KPI!RemotelyMe runs on EOS® and is an authorized EOS Worldwide partner. -
Executive Product Marketing ConsultantQualys Jul 2022 - PresentFoster City, Ca, UsSr. Director of product marketing role responsible for all security compliance and risk management solutions across NIST, CIS, Zero Trust, CISA, DoD, FedRAMP, PCI DSS 4.0, HIPAA 2023, CCPA, FINRA, ISO, GDPR, NIS2, and many other frameworks and mandates. Also, across numerous product lines including policy compliance, vulnerability management, asset management, file integrity monitoring, cloud and container security, web application scanning, patch management, EDR, XDR, and others. Helped Qualys earn a Top 10 security company award, drive 20%+ YoY product line growth, and frequently drive some of the highest event attendance and MQL metrics in the company's history. -
Head Of Product Marketing And Sales EnablementMorphisec Dec 2021 - Sep 2022Waltham, Massachusetts, UsShortlisted as a Product Marketing Maestro of the Year in 2022 by the Product Marketing Alliance. Head of product marketing and sales enablement team for Israel's #1 fastest growing cybersecurity firm with 66% CAGR, 5K customers, and almost 9M endpoints. Morphisec offers endpoint, server, IoT, container, cloud, serverless, Windows, Linux, and vulnerability management cybersecurity software. Morphisec is the world leader in providing advanced Moving Target Defense security solutions for enterprises and SMBs. Customers include Motorola, Maersk, Citizens Medical, Yaskawa, and many others. -
Product Marketing DirectorMalwarebytes Oct 2020 - Dec 2021Santa Clara, Ca, UsDirected product marketing initiatives for all cybersecurity business products including incident response (IR), endpoint detection and response (EDR), and vulnerability and patch management. Created messaging guides, sales enablement content, training courses, sales playbooks, and competitive battle cards. Led product launches, content creation, and storytelling messaging creation. Scheduled and completed dozens of Voice of the Customer calls, sales demonstrations, and webinars. Helped drive 30% YoY growth ($91M to $119M) across eight cybersecurity product lines for endpoints, servers, Windows, and Linux. Involved in helping improve MITRE ATT&CK test results positioning from #28 to #8 in one year. -
Vice President Product Marketing And Sales EnablementNeuronleaders Jul 2018 - Oct 2020NeuronLeaders is the first B2B NEUROMARKETING AGENCY dedicated to transforming sales & marketing results for clients like BehavioSec, Cisco, Cylance, Dotmod, ESET, HP, IBM, Logicalis, Oracle, Proficio, Symantec, Visa Cybersource, VMware, others. NeuronLeaders is a member of the Neuromarketing Science & Business Association and partners with The Ken Blanchard Companies, Aventi Group, and 90Octane. Clients results include:● Logicalis: led overlay sales team for ABM, pre-sales, demand generation & consultative selling campaigns for HP Enterprise Servers, Storage, Networking, Security & Software + IBM Power Servers + VMware + Logicalis Private / Hybrid Cloud & Services that created $100M in pipeline in 18 months.Oracle: used LinkedIn Social Selling System to deliver 100+ qualified prospect meetings at 3 events.● BehavioSec: used neuromarketing to complete 101 CxO Voice of the Customer (VoC) calls with 60 MQLs & 23 SQLs. Led cold email campaign with 48% Open & 26% CTR.Visa CyberSource: trained sales team on LinkedIn Social Selling & 4STORY sales enablement system to increase sales pipelines.Proficio: leveraged LinkedIn Social Selling System to deliver 100+ qualified prospect appointments.● Used LinkedIn social selling, neuroscience & 4STORY science storytelling techniques to increase lead generation campaign Open Rates by 250%, Click-Through Rates by 216%, BANT surveys 394%, LinkedIn Connect rates 351%, and shorten sales cycles by 24% within one quarter. -
Account-Based Marketing Campaign DirectorCylance Inc. Jul 2017 - Jul 2018Waterloo, Ontario, CaAs a contractor, designed and managed ABM enterprise demand generation & sales enablement campaigns to meet with 34 decision-makers at Fortune 1000 accounts & move 11 into the pipeline within 60 days. Created copy and content for ABM and demand generation campaigns to increase open, click-through, and lead conversion rates by more than 3X. -
Director Of Product MarketingSap Jul 2015 - Jul 2017Walldorf, Bw, De -
Sr. Director Product Marketing And Sales EnablementAventi Group Jul 2007 - Jul 2017San Francisco, Ca, UsManaging Director for one of world's most respected product marketing and sales enablement consulting firms. Clients include: Adobe, Anomali, Atlassian, Avnet, Booz Allen Hamilton, Cisco, CloudVelox, Fortinet, Forsythe, HP, IBM, Intermedia, Imperva, Logicalis, LogMeIn, Malwarebytes, NSFOCUS, Okta, Oracle, ReturnPath, Riverbed, SAP, Symantec, VMware, others.● Oracle, HP & Avnet: led contract sales team for lead generation & pre-sales campaigns for Enterprise Servers, Storage, Networking, Security & Software + Oracle Database, Cloud, ERP, MDM, HCM & BI Analytics solutions that created $1B in pipeline in 18 months.● SAP: managed MDM & BI analytics channel team to create ABM demand generation campaigns & sales enablement assets for 4 regions, 500 partners & 5K reps. ● HP: created HP Genius Channel Program for 50K partners including battle cards, case studies, emails, content, sales enablement, training & coaching. ● LogMeIn: created dynamic sales playbook, sales enablement training, content & coaching program for $1.5B SaaS leader. ● Astute Networks: acting CSO & CMO for virtualization storage firm from initial revenue to $20M Series B funding. ● Intermedia: product marketing & sales enablement director for $150M MS Exchange hosting & archiving SaaS firm; go-to-market, competitive analysis & content.● CloudVelox (acquired by VMware): business development, leadership coaching, sales & marketing operations for IaaS cloud migration firm.● Fortinet: used B2B neuromarketing to transform collateral and websites to improve resonance, retention, and action.● Malwarebytes: managed ABM VoC campaigns & created battlecards and customer case studies that leverage neuroscience-storytelling. Completed 50+ VoC calls resulting in numerous MQLs.● Symantec & Cisco: directed ABM VoC & business development campaigns to qualify & pre-sell 300 decision-makers. ● Okta: ABM content creation & senior copywriter for Identity Access Management leader.
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Director Of Product Marketing And Sales EnablementSymantec Aug 2012 - Jul 2015San Jose, California, UsAs a contractor, redesigned and directed sales enablement, sales coaching, content and training programs across 40 product lines, 4,000 global salespersons, 50,000 channel partners, and 8 languages. Leveraged cutting-edge neuroscience, advanced storytelling, LinkedIn social selling, andragogy / pedagogy & 4MAT educational systems, and LMS platforms to deliver highest-rated programs in company history.As a contractor, served as a Product Marketing Director for $300M division focused on security, archiving, and backup solutions. "...has been a critical partner in my team's success in driving Symantec sales transformation. We set very aggressive targets and timelines to improve the global salesforce’s effectiveness and productivity. "...provided us with insights, guidance, and high-quality solutions that enabled us to realize significant gains in our sales team's ability to execute."
Bill Reed Skills
Bill Reed Education Details
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Harvard UniversityNeuroscience -
California Coast UniversityMaster Of Business Administration (Mba)
Frequently Asked Questions about Bill Reed
What company does Bill Reed work for?
Bill Reed works for Aventi Group
What is Bill Reed's role at the current company?
Bill Reed's current role is Sr. Director Product Marketing and Sales Enablement Consultant.
What is Bill Reed's email address?
Bill Reed's email address is bi****@****oup.com
What is Bill Reed's direct phone number?
Bill Reed's direct phone number is +141523*****
What schools did Bill Reed attend?
Bill Reed attended Harvard University, California Coast University.
What are some of Bill Reed's interests?
Bill Reed has interest in Hiking, Guitar, Writing, Mountain Biking.
What skills is Bill Reed known for?
Bill Reed has skills like Product Marketing, Start Ups, Strategy, Saas, Marketing, Business Development, Strategic Partnerships, Product Launch, Enterprise Software, Sales Enablement, Storage, Channel Partners.
Who are Bill Reed's colleagues?
Bill Reed's colleagues are Bill Reed, Gina Saldanha, Laura Dixon, Tom Kwolik, Chris Magsambol, Advik Shah, Fentress Brown.
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