Bill Rhodes Email & Phone Number

Austin, Tx, Us

● Direct a team overseeing a network of 4,000 authorized reseller partners for the North American operation of a Japanese storage and networking hardware manufacturer, with responsibility for all facets of their indirect channel sales program ● Rebuilt channel team by recruiting and mentoring top talent and implementing a channel sales strategy emphasizing B2B products over consumer products, driving YOY revenue growth over three years, doubling the company’s authorized partner base, and growing average partner revenue contribution● Developed and implemented a new B2B channel strategy including a refreshed reseller program and a focused distribution strategy and channel marketing plan, resulting in multiple top-three finishes in Computer Reseller News’ Annual Report Card survey alongside multi-billion dollar industry competitors such as Dell and HP (first place in 2019, 2018, 2017, third place in 2016, and second place in 2015)● Oversaw a shift from a B2C distribution strategy to a B2B model, reducing annual marketing spend and increased distribution knowledge and awareness of the B2B product portfolio and channel initiatives by redirecting budgets to emphasize B2B channel strategy focused on solution provider enablement● Named to CRN Channel Chiefs “50 Most Influential” (2014 and 2015), and ChannelPro SMB All-Star (2012-2016), and received CDW Canada’s B.E.S.T. Effort from an Emerging Vendor Award (2014) following implementation of a successful new account management strategy

Austin, Tx, Us

● Managed all aspects of the value-added reseller/managed-service provider program● Directed marketing and channel marketing relating to product messaging strategies for new product launches, and established goals and promotional strategies in alignment with marketing objectives, transitioning all partners to an upgraded product line with zero associated revenue loss● Designed and implemented a new reseller enablement go-to-market strategy, including creation of sales communications focused on resolution of business issues, resulting in increased gross profits and average partner revenue contributions through emphasis on higher-margin products and solutions● Reduced channel price conflict by implementing a new channel pricing strategy for B2B products, increasing partner profitability, enhancing partner loyalty● Developed a new channel event strategy that encouraged greater reseller engagement, doubling NFR and evaluation orders and quarterly new partner sign ups● Received “Best Demo Room” award at the Xchange XCellence Awards (2012 and 2013), and CRN Annual Report Card SMB Network Storage (1st place in 2013 and 3rd place in 2014)

Austin, Tx, Us

● Managed a territory consisting of more than 1,000 actively-purchasing accounts annually, ranging from small resellers and businesses to large, multi-national managed service providers● Introduced a non-cancelable and non-returnable sales contract that minimized inventory exposure, strengthened confidence with manufacturing and accounting departments, and locked profit margins in a hyper-volatile commodity market while securing long-term orders

Houston, Tx, Us

● Managed all aspects of a hardware reseller’s new semiconductor distribution division, including oversight of a 24/7 multi-lingual team responsible for accessing markets worldwide

Houston, Tx, Us

● Built and managed a broad customer base for new, open-box, and refurbished computer products● Coordinated marketing development fund campaigns with Compaq and HP that successfully penetrated the VAR and service and maintenance markets

Bachelor Of Arts - Ba, Business Administration

Bachelor Of Arts - Ba, Economics