Bill Rietz Email & Phone Number

Los Angeles, California, Us

Responsible for platform development, analytics, global logistics, subscription management and customer experience. Introducing Bleuet! Bleuet strives to give confidence to all girls and equip the families that love them through apparel, education, and community. Beginning with our age-appropriate, soft, light weight, moisture-wicking bras and camisoles, Bleuet's initial aim is to redefine the bra buying experience for girls and supporting parents through community, and resources to help them raise strong, confident and kind girls. She needs Bleuet, not lingerie!

Pasadena, California, Us

Responsible defining and driving Bluebeam’s global product strategy. Lead Bluebeam’s 25+ person product organization across product management, product marketing, and user experience and design.

Mountain View, California, Us

Lead product and portfolio strategy for LegalZoom’s core $200MM+ portfolio of small business solutions and subscriptions.

Newcastle Upon Tyne, Gb

Responsible for $150MM global product portfolio of cloud accounting, construction, mobility and business intelligence solutions including Sage X3 (On-Premise & Cloud), Sage Enterprise Intelligence, and Sage 300 Construction & Real Estate. Responsible for design and launch of Sage's global ISV & developer program for Sage ERP X3 including initial partnerships with XM Symphony, Process Weaver, Tema Business Solutions, EDISoft and Golden Labs Procession. International business development experience include establishing successful ISV and developer partnerships in North America, Europe, Middle East, South Africa and Australia.

Atlanta, Ga, Us

Responsible for $150MM P&L and roadmap: defining the product strategy, customer segmentation, product positioning, and managing a cross-functional team through implementation across YP’s portfolio of local performance ad products.Responsible for product management and product marketing for YP's SMB & local performance ad platforms, agency and SEO solutions portfolio.Launched YP SEO with 1st year revenue of $25MM. Built YP'S Search Pro agency search team. Led product teams responsible for building YP's media and lead management platform, YP Search.

Atlanta, Ga, Us

Responsible for strategy and $100MM P&L for YPConnect (YP’s SMB performance search ad product) Transformed YPConnect’s product and business strategy to deliver three-year revenue growth from $8MM to $93MM.Renegotiated partnership cost structure and performance objectives with key development partner, WebVisible, to achieve 400% margin expansion. Managed cross-functional marketing and operations teams to refine product positioning and operations processes to address shifts in competitive landscape.Lowered customer churn by 10% via tiered sales and advertiser support programs.

Sunnyvale, Ca, Us

Defined product requirements for self-serve display ads and Front Page Marketplace online performance marketing pilots. Managed marketing programs and product launches for Yahoo!’s Local Reseller Channel including product training, events, technology solutions and co-marketing programs.Led development of Go-To-Market strategy, product positioning and marketing Yahoo's Mobile Sponsored Search solution.

Sunnyvale, Ca, Us

Responsible for direct sales marketing strategy and launch of Yahoo!’s new Panama search marketing advertising platform.Conducted multi-city roadshow to educate advertisers on Yahoo!’s new advertising platform. Responsible for working with product and platform teams to create training and event collateral. Designed and managed proof of concept test for a demographically and seasonally targeted contextual advertising solution.

Dublin, Coolock, Ie

Conducted a strategic assessment and pricing audit on Allergan’s core product portfolio to assess the impact of Medicare reform on the pharmaceutical industry and Allergan’s market position.

Boston, Ma, Us

Developed and implemented investment strategies and spending policies for a broad range of non-profit institutions. Managed a 12-person cross-functional team across the firm’s U.S. offices and trained new associates on the firm’s proprietary databases.

Mba, Marketing

Bachelor Of Arts, International Relations And Affairs & German Language

Education record