Bill Lawrence Email & Phone Number

Chief Revenue Officer and Co-Founder of Datasode, a revolutionary tech startup that exponentially improves how corporations and universities commercialize their innovations. Datasode turns your team's best ideas into revenue radically faster with an IP intelligence platform that supercharges your organization’s commercialization efforts from every angle with AI. Datasode provides leadership with all the information needed to prioritize and market their most profitable ideas.Mission critical to innovation management, Datasode also fully protects your valuable trade secrets with zero-knowledge proof encryption, immutable records and the latest in enterprise cybersecurity. Our journey to help customers reinvent IP commercialization for the ‘Age of AI’ is just beginning… Look for continued, exciting updates from Datasode in the weeks ahead!

New York, Ny, Us

Responsible for optimizing the customer’s realization of Infor value. Innovate and design an unmatched customer experience that helps customers generate successful business outcomes. Focused on removing friction and providing best-in-class services and support across their Infor experience.

New York, Ny, Us

Evaluating current and future state services capabilities and executing robust plans to acquire needed skills through strategic investments, partnerships, enablement programs, and new practice builds.Shaping a best-in-class Infor experience by --• Identifying customer needs and market opportunities,• Defining and designing future state services and capabilities,• Integrating and implementing enhanced services throughout a unified Customer Experience

Atlanta, Ga, Us

Led global Experience Design Capability, formerly branded Sparks Grove. Drove the performance of the unit across US and Europe --• Architected the transformation from a traditional marketing offering to a digital product design and customer experience strategy offering.• Integrated the creative agency entrepreneurial spirit into North Highland’s traditional, analytical consulting to increase gross margin from 22% to 38%.• Product design focus grew accounts by 30% – Koch Industries, Delta Air Lines, Wells Fargo, BCBS.• Balanced the creativity of diverse team for ground-breaking, customer solution work with the required business outcomes.• Generated utilization at all-time highs – averaging over 75% in Q4 2019 and Q1 2020.• Number one performing capability in 2019 measured by leads generated & revenue increase.• Co-authored “Accelerated Service Design” – GTM construct for firm. Rapid fusion of customer intelligence with an organization’s people, platform, and process capabilities to drive profitable improvements across customer and employee experiences – both front and backstage.• Championed cross-capability collaboration, infused design thinking and digital strategy into firm-wide curriculum. Positioned digital service design as mission-critical for the evolution of the firm into a “leading change and transformation consultancy”.

• Partnered with a digital firm to create strategy for intelligent interface that enables clients to manage all IoT devices and applications. • Managed a team of researchers and designers to inject customer insights into the solution prototype. Clients include Fortune 50 firms across automotive, transportation, logistics, fleet management.• Integrated learnings into a full human-centered design process to create the first global IoT command center across regions, carriers, and communications technologies (cell, satellite, Wi-Fi, low-energy).

Seattle, Wa, Us

• Managed cross-functional team of over 30 to achieve revenue plan. Responsible for full P&L.• Grew digital experience engagements in key accounts by over 20% – Coca Cola, The Home Depot.• Focused on integration of marketing and customer experience solutions into full Slalom business solution offering.• Authored “connected relevance” experience positioning to redefine how our teams produce winning outcomes.

Montreal , Québec, Ca

• Repositioned Nurun as a complete digital solutions provider and grew the business across the US. • Extended profitability across 22 consecutive quarters by flattening organization and developing flexible, elastic staffing model -- Accomplished acquisition by Razorfish.• Delivered new customer insights and business solutions to GE, Coca-Cola, The Home Depot, Cox Automotive, Nespresso, Assurant. Netted multiple Webby awards.• Navigated the business beyond the 360 digital services space to an experience design and marketing platform focus while maintaining profitability.• Acquired marquee, Fortune 500 clients as part of transition to experience design focus and established new business process to augment personal network.• Established new capabilities in experience design, social media, and emerging technologies that grew average client engagement size 20%.• Restructured the organization to deliver research, design, and development of digital products.

Montreal , Québec, Ca

• Drove the brand to profitability and a new level of excellence -- 40% growth year one.• Provided innovative digital solutions for clients -- GE Energy, At&t, Manheim, SPX, and Disney.• Leveraged new team and personal relationships to win 5 of first 7 new business pitches.• Won awards on experience and marketing initiatives that included multiple Webby’s and W3’s.• Contributed agency services for pro-bono work with Camp Twinlakes and Alliance Theater.• Built impassioned, talented, loyal team with entrepreneurial spirit resulting in improved efficiency and client satisfaction scores (implemented client survey platform).

Boston, Massachusetts, Us

• Owned and expanded Delta business - new contracts with Delta in-flight and Airport KIosk design• Growth of Delta account drove 2008 fee revenue beyond $21MM. Success opened Atlanta office.• Led marketing capability and new business development process for new Digitas office.• Formed local Atlanta client service team and senior lead across all New York and Norwalk capability teams retained by Delta Air Lines.

Boston, Massachusetts, Us

• Owner of the Digitas digital marketing relationship with Delta Air Lines – largest agency client.• Launched award-winning redesign of delta.com in 2005. Resulted in record ticket sales.• Built and managed client services team of 15 and accountable for extended creative, media, technology and strategy team of 60 plus.• Leader of relationship into, through and out of Delta bankruptcy. Presented the Delta relationship to the Digitas Board as the “case study and financial model” for all accounts in the network.• Pioneered first Delta commitment to social media and community forums with the delta.com "Change" site launched to support the emergence from bankruptcy and all re-branding efforts.

Atlanta, Ga, Us

• Owner of UPS online channel strategy and multi-channel marketing plans. Designed segmented experience to grow shipping revenue, account acquisition, and increase customer satisfaction.• Led effort to migrate ups.com from a shipping destination to a complete customer relationship channel– serving over 1.5 million online customers per day and 4.2 million authentications.• Directed research and creation of marketing requirements and business plans for the first true, shopping site for UPS that serviced over 90,000 customers per month on day one.• Orchestrated channel optimization that migrated over $2.6MM in daily net shipping revenue to the web in 2003 – a 70% increase over 2002 and in line with forecast of $1B in online revenue for 2004.