The Emulent team is not defined by how many awards we’ve won or how many clients we have, but by our relentless pursuit of project efficiency, great brand experiences, building trusted friendships, and caring about client success more than our bottom line.

After leading the digital strategy for some of the largest global brands, Bill realized there was a better way to engage with clients and provide value to their business. To increase efficiency and client value, he harnessed the top team members he worked with during the last 15 years, and built a new digital agency experience. Our team enjoys working with marketing leaders who want to review, transform, and update their strategic approach to digital marketing.

Lead the Digital Marketing Team (SEO, Content Strategy, and Paid Media) for The PwC Experience Center. Built and executed omnichannel digital strategies that aligned client goals with high-value search engine optimization, content strategy, and paid media campaigns that built brand value, increased website traffic and drove conversions. Designed the frameworks and processes that drove client engagements, pricing strategies, and RFP responses for new client pitches within the marketing team. Defined and lead training sessions for new employees as well as legacy team members within our design, UX, development, and project management teams.

Built the SEO practice across 4 offices - resulting in a 400% increase in new SEO business.Built inclusive SEO and content strategies for clients including, but not limited to, Nissan, Infiniti, Citi, AT&T, Moen, and HP.SEO evangelist for the agency, which included training cross discipline teams of developers, content strategists, experience architects, and designers; writing POVs; leading client SEO knowledge sharing sessions; and building processes to operationalize SEO to increase quality and client satisfaction.Built comprehensive content strategies and editorial calendars based on client personas, search behavior, and user journeys. Built and lead the SEO site redesign and migration strategy for Nissan, Infiniti, and Citi.Performance manger and mentor for the SEO team and junior members. This consisted of setting employee goals, and building their skill set through education and training sessions.

Lead the SEO for each of their large publishing / ecommerce sites including, but not limited to, the 3 below.Highbeam.comLead the re-architecture and SEO across 70+ million pages – resulting in a 100% increase in indexed pages, a 300% increase in Google traffic YOY, and a 300% increase in 4th quarter subscriptions.Taught a series of SEO training seminars for the programmers, project managers, designers, and executives throughout the company to help advance the SEO culture and decrease quality concerns.Encyclopedia.comAlong with creating the SEO and content strategy for the site, I lead the strategy and integration of video site-wide - giving an incremental lift of 5% per day in organic traffic and a projected 110k in revenue.Worked with the content team to maximize content creation based on keywords and revenue opportunities.Highbeam Business - B2B WebsiteWorked closely with the product managers, programmers, and designers to ensure the B2B website structure, content, and code, aligned with content flow and search strategies, yet stayed agile enough to allow for content growth projections.

Lead the search strategies for their large ecommerce site. Executed a complete site search engine crawl audit uncovering technical issues that would keep it from being crawled effectively. Then, optimized the website's content, internal links, information architecture, and fixed concerns that were uncovered during the website audit - resulting in a 2000% increase in top 10 rankings across their priority keyword set. Created and Implemented the Blogging Strategy which included; creating the blog and optimizing it for the search engines; and developing an article strategy for blog campaigns.Developed and implemented their product review system to generate unique user generated content, resulting in traffic growth and conversions across a specific keywords. Developed and implemented the online video strategy, resulting in a 10% increase in conversion rate among the selected products; and doubled conversions in troubled categories.