William S. Email & Phone Number

Washington, Dc, Us

Chantilly, Virginia, Us

Mclean, Virginia, Us

Establishes standards for User Interface Design (UI) and User Experience Design (UX), designs and constructs web/application pages/sites including incorporating graphic user interface (GUI) features and other techniques. Maintains and provides ongoing design of the applications/websites, and content specialties needed for DoS government customer.Subject Matter Expert on all aspects of usability for over 40 frequently visited applications, websites, and portal pages serving individuals who work at DoS. Developing and implementing integration strategies for audience engagement through DoS HR Portals and other access points for DOS HR/EX. Ensuring applications are accessible for all DoS stakeholders, including key 508 compliance.

Reston, Va, Us

Served as primary resource responsible for modernization of the information architecture and interaction design for Travel.State.gov (TSG), one of the top 50 Federal Government websites serving the general public. Led efforts in research, requirements analysis, and working with senior staff and key business stakeholders to design effective, innovative concepts and user experiences. Created UI concepts and translated into complete, precise, and accurate wireframes and live prototypes to be tested with end users and presented internally, in collaboration with other IT professionals and technologists in a hybrid agile/waterfall project environment utilizing effective client relationship management skills.

SMALL BUSINESS ADMINISTRATION: Provided leadership, coordination and UX support for modernization of SBA.gov. Duties included: Working directly with clients and customers to assess existing user interface and elicit business and functional requirements for modernization; creating new UX for "SBA Tools", a suite of online apps for small businesses.USDA OFFICE OF THE CHIEF INFORMATION OFFICER: Provided layout, design and infographics for 24-page digital capabilities brochure to document CIO performance, vision and strategy to Congress and other budgetary stakeholders. Presented several options of proposed deliverables in face-to-face meeting with the CIO and other USDA leadership; Provided ongoing creative support in creation of all infographics based on data from the Office of the CIO; PDF version of brochure can be accessed from USDA website at http://tinyurl.com/lewfgnh DEPARTMENT OF HEALTH & HUMAN SERVICES: Created original ideas, layout, storyboard and interactive prototype for two national DHHS web advertising campaigns (http://www.alzheimers.gov/and http://www.longtermcare.gov) SMITHSONIAN: Concepted and supervised overhaul of "America's History is in the Mail" guerrilla advertising campaign RED ROOF INNS: Responsible for concept and execution of all web/print advertising and email marketing for a national hotel chain with over 400 outlets. Daily responsibility for elicitation, testing and execution of client and customer requirements as well as coordination with writers, developers and other stakeholders in IT and social media departments..ARTISAN CONFECTIONS: Designed all branding, packaging and e-commerce website UX for small-batch chocolatier in Arlington, VA (www.artisanconfections.com)

Concepted, designed and supervised production of direct-to-customer integrated marketing programs and advertising campaigns in digital, print and video for national pharmaceutical clients including Medimmune, Bristol-Myers Squibb, Novo Nordisk, and Sanofi. Other duties included providing leadership in presenting creative work directly to client; conveying client feedback to creative personnel; approving and managing creative strategies, budgets, allocations and SOWs; supervising all aspects of TV production and photography, including the largest photo shoot in history of agency with over $200,000 budget; directly supervising two designers and one writer; and co-managing web development team of 3 people.

Created successful relationship marketing communications in print, TV broadcast, and/or web-based advertising for private sector clients such as Discovery Communications, Time Warner, Shady Grove Hospital, National Geographic, Pepco, Blue Cross Blue Shield, Smithsonian Institution, USFA/FEMA, NSA (National Cryptological Museum), Mayor's Office of Baltimore, Queenstown Bank, Potomac College, B&O Railroad Museum, and others. Subcontracted as creative consultant SME for Federal Government agencies such as NIH/CDC/NDEP, HHS, USFA/FEMA, Smithsonian, and National Cryptologic Museum.

Us

Certification, Designing And Building Ai Products And Services

Aiga/Yale "Business Perspectives For Creative Leaders" Executive Training, Not A Degree Program, Management

Bachelor’S Degree, Fine Arts, Visual Communications