Helping companies significantly improve their website presence to generate leads and revenue, by building winning digital strategies that increase valuable web traffic.Over 20 years of experience implementing, consulting and managing international digital marketing SEO strategies in matrix companies to drive profits with a focus on increasing traffic and online conversions. Consultant to turn ideas and budget into outcomes. Develops campaigns for customer acquisition, search engine optimization, search engine marketing, demand generation, content marketing, and conversion optimization. Provides value to Sales & Marketing Management with online research, functional expertise, goal formulation and staying ahead of digital trends.Recognized as a successful senior-level digital marketing professional with experience in industrial, medical, municipal, B2B and B2C markets. My 20+ years of senior management experience before becoming a consultant allows me to see the larger goal and focus on what's important, and how to make implementation efficient.I am on the Board of Directors for Search Engine Marketing New England (SEMNE) and was previously the Chairperson for the Search Engine Marketing Professional Organization (SEMPO) In-house committee.I have spoken at Search Engine Strategies (SES) Conferences, DMA B2B, SilverPop's Customer Conference, DMA B2B Interactive, and Search Marketing Expo (SMX East and West) and SEMRush and MarketingProfs.I host of the International Web Efficiency Podcast with Bill Hunt. Specialties: Digital Marketing StrategySearch Engine Optimization (SEO)Technical SEOInternational SEOHREFLAG ImplementationPaid Search Marketing (PPC)SEO Web AnalyticsGoogle Data StudioSite RelaunchesOrganic Traffic RecoveryE-A-T Audit, Improvement and Execution