William (Bill) Seidel Email & Phone Number

California, United States

California, United States

Chicago

Mr. Seidel is the cover story for Inventors’ Digest and the seven-page article can be seen at www.InventorsDigest.com/past-issues for October 2023. He is currently a staff writer for Inventors Digest with a monthly column titled "Think Marketing." And he has been writing articles for the publication since 2003. As an author he has a recent article in The Licensing Journal (September 2021), an interview with Popular Mechanics (May 2022), and his current book is "Licensing Myths & Mastery: Why Most Ideas Don't Work and What To Do About it" (2017). He is also the coauthor of "Commercializing Federal Laboratory Technology," with articles in Inventors’ Digest, LES, and a variety of trade publications, university texts, business plans, and marketing plans. Mr. Seidel wrote and taught a variety of class for leading universities. As adjunct faculty at the University of California at Berkeley he wrote, taught, and instituted the Entrepreneurship & Innovation class, which was his previous seminar taught at over 20 western universities. He also wrote, taught, and instituted five classes that created the Direct Marketing Certificate Program.

Www.Americainvents.Com

Founded in 1984, America Invents is a boutique product licensing, product development, and product marketing company. With products sold in over 50,000 outlets worldwide and $2 billion in retail sales, America Invents has grown to be the premier company for independent inventors and small business. We work with all types of consumer products and early-stage concepts to match the most promising new products and technologies with qualified companies that bring them to market. You can find our clients products in leading hardware chains, supermarkets, box stores, warehouse clubs, department stores, drug chains, as well as specialty stores, and on TV.

Berkeley, California

As Adjunct Faculty and Lecturer he wrote, instituted, and taught "Entrepreneurship and Innovation" in 1986. This class was a business elective offered several times a year. He also wrote, instituted and taught "Targeted Direct Marketing" in 1990, which resulted in the Study Program in Direct Marketing Methods for an accredited Direct Marketing Certificate Program consisting of "Essentials of Direct Marketing, Database Management, Direct Response Advertising," and "Implementing Effective Direct Mail Marketing" for the Business Department of the UC Berkeley Extension.

Petaluma, California

Joined Gerber Business Development to establish a marketing department and continued to consult with Michael Gerber to produce a high-powered business radio pilot titled "The Michael Gerber Show."

San Francisco

San Francisco, California

Taught part-time in the Design and Industry Department. The classes were "Graduate Seminars in Design, Product Design, Design I, Design II, Toy Design, and How to Develop, Patent and Market Your Idea" and co-authored the text for this class. This was the impetus for the Entrepreneurship & Innovation seminar, offered at sixteen colleges and universities and ultimately became a Berkeley business class.

Sunnyvale, California

Consulted to and worked for this product development company in the consumer electronics and toy industries.

Education record

On the education front, he is currently a Mentor at UC Davis for Marketing Innovation (2018 to the present), former Adjunct Faculty at UC.

Master Of Arts (M.A.), Product Development & Industrial Design

Graduate Student of the Year Distinguished Achievement Award Honors, National Deans List Epsilon Pi Tau

Post Graduate Study, College Of Architecture

Southwest Pine Prize Faculty Nomination Prize Sun Angle Foundation Scholarship Elizabeth Wright Ingham Scholarship

Bachelor Of Arts (B.A.), Design