Bill Sengstacken

Bill Sengstacken Email and Phone Number

Brand Builder and Story Teller. Marketing VP; B2B Strategy and Execution. @ The Oblander Group
Bill Sengstacken's Location
Atlanta, Georgia, United States, United States
Bill Sengstacken's Contact Details

Bill Sengstacken personal email

n/a
About Bill Sengstacken

I am a VP-level Marketing Leader. I came up through the ranks and have hands-on experience doing everything from branding, web dev, SEO/SEM, design, partner relations, and event management. That said, all of that is driven by first developing a marketing strategy that aligns with company objectives.Notable successes include JBoss, where as the Brand and Web Marketing Manager, I was part of the team that figured out how to monetize open source from $100K per month in revenues to $3 Million a month in revenues in just over two years. That led to the $370 Million acquisition by Red Hat. Moved on to Terracotta, another open-source play. Similar success story there with the acquisition by Software AG.At Lancope, I developed the StealthWatch branding and value proposition for the line of network intrusion detection appliances. It took a while, but Lancope was recently acquired by Cisco. I'm all about:• Buyer Persona-Based Marketing Strategies• Inbound Marketing and Demand Generation• Effective Go-To-Market and Product Launches• Integrated Inbound SEM/SEO & Targeted Marketing Campaigns• Buyer-Focused PR Plans• Influencer Outreach and Relations• Brand Management, Development, and Design• Account-Based Marketing• Product Marketing and GTM Strategies• Digital & Print Marketing • Customer Discovery & Market Research• Social Media Marketing • Partner & Vendor Relations• Marketing Automation• WordPress• Tradeshow & Event Management

Bill Sengstacken's Current Company Details
The Oblander Group

The Oblander Group

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Brand Builder and Story Teller. Marketing VP; B2B Strategy and Execution.
Bill Sengstacken Work Experience Details
  • The Oblander Group
    Vice President Of Marketing
    The Oblander Group Mar 2013 - Present
    Responsible for all aspects of Oblander Group marketing to include branding, design, content marketing, SEO, event planning, and execution. Moreover, provide marketing consulting and execution services for Oblander Group clients.SEO strategies have resulted in first-page search results for targeted keyphrases.
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  • Rotorcorp- Robinson Helicopter Parts
    Vp Of Marketing
    Rotorcorp- Robinson Helicopter Parts Feb 2020 - Dec 2023
    Atlanta, Georgia, Us
    Responsible for all aspects of marketing for a reseller of helicopter parts, engines, and overhaul kits. This included branding, website design and development, managing the eCommerce store powered by WooCommerce, SEO, messaging, PR, Google Ads, social media, and administration of HubSpot marketing automation.
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  • Techsquare Labs
    Marketing Mentor
    Techsquare Labs Mar 2018 - Nov 2021
    Atlanta, Georgia, Us
    Provide marketing, branding, positioning, and go-to-market insights to startups competing in the biannual Atlanta Startup Battle competition.
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  • Cyberlaunch Vc
    Marketing Mentor
    Cyberlaunch Vc Mar 2016 - Nov 2021
    Atlanta, Ga, Us
    Provide marketing insight and guidance to information security and machine learning startups in the CyberLaunch venture capital portfolio. Portfolio companies include C3 Security, Cinchapi, Cyberdot, Diascan, LinkSquares, iTreatMD, Realfactor, Securolytics, Vyrill, and Yaxa.
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  • Cinchapi
    Vice President Marketing And Product
    Cinchapi Jul 2016 - Feb 2020
    Real-time insights with the power to act when it matters.Cinchapi is the code-free SaaS platform for data discovery, analytics, and automation powered by machine learning. With a new pivot to focus on developers seeking to build data-driven apps, we're back in stealth mode. Stay tuned for updates.
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  • Technosis Consulting, Inc.
    Vp Of Marketing
    Technosis Consulting, Inc. Sep 2014 - Feb 2016
    An AI tech startup in the recruiting space. The big idea was to create a SaaS platform that leveraged AI to scan public social media profiles to identify people likely to be making a career change.
  • Unbounded Solutions, Inc.
    Vice President Of Marketing
    Unbounded Solutions, Inc. Jul 2013 - Aug 2014
    Atlanta, Ga, Us
    Recruited to lead a radical reboot and rebranding effort to resulted in five distinct brands to better reach relevant targets. Developed GTM strategies, and launch for each. Brands created: BrighterBrain, TechField, Mobile Apps Company, ExchangeHub, and The Apps Experts.
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  • Contactatonce
    Director Of Marketing
    Contactatonce Feb 2010 - May 2013
    Alpharetta, Ga, Us
    ContactAtOnce! is the leading provider of industry-specific website chat software and presence-aware networks for the automotive, apartment, and real estate industries with more than 10,000 active users. Adding ContactAtOnce! chat to a website typically improves conversion rates and increases the number of sales conversations and appointments scheduled by at least 25%.
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  • Terracotta
    Marketing Director
    Terracotta Oct 2007 - Sep 2009
    San Francisco, Ca, Us
    Terracotta is an open-source software company focused on offloading the database and clustering at the JVM level.
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  • Jboss A Division Of Red Hat
    Brand And Web Marketing Manager
    Jboss A Division Of Red Hat Sep 2003 - Oct 2007
    JBoss was one of the first firms to successfully monetize open source. Here I was responsible for the JBoss brand, website and collateral development. Also worked on marketing programs and initiatives like JBoss World and JBoss ON the Road. When I joined the company, JBoss had revenues of just over $100K per month. At time of acquisition by Red Hat, revenues topped $3Million per month.
  • Lancope
    Marketing Director
    Lancope Feb 2000 - Aug 2003
    Responsible for branding, value proposition, and launch of the StealthWatch line of network intrusion detection devices. Handled PR, Events, Web and Content Development, Advertising, and partner relations.

Bill Sengstacken Skills

Crm Marketing Demand Generation Seo B2b Marketing Strategy Email Marketing Lead Generation Salesforce.com B2b Leadership Corporate Communications Market Research Social Media Customer Relationship Management Product Marketing Facebook Marketing Automation Sem Social Media Marketing Integrated Marketing Event Management Business To Business Wordpress Statistics Event Planning Search Engine Optimization Collateral Corporate Branding Marketing Strategy Analytics Online Marketing Start Ups Strategic Planning Content Marketing Digital Marketing Pay Per Click Video Business Strategy Go To Market Strategy Software As A Service Google Analytics Management Presentations Inbound Marketing Pitch Development Hubspot Start Up Consulting Start Up Environment Emerging Technologies Start Up Ventures Trade Shows Public Relations Advertising Customer Retention

Bill Sengstacken Education Details

  • University Of South Carolina
    University Of South Carolina
    English Language And Literature/Letters

Frequently Asked Questions about Bill Sengstacken

What company does Bill Sengstacken work for?

Bill Sengstacken works for The Oblander Group

What is Bill Sengstacken's role at the current company?

Bill Sengstacken's current role is Brand Builder and Story Teller. Marketing VP; B2B Strategy and Execution..

What is Bill Sengstacken's email address?

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What is Bill Sengstacken's direct phone number?

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What schools did Bill Sengstacken attend?

Bill Sengstacken attended University Of South Carolina.

What are some of Bill Sengstacken's interests?

Bill Sengstacken has interest in Positioning, Cultural Events, Festivals, Art, Reading, Gardening, Education, Environment, Baseball, Advertising.

What skills is Bill Sengstacken known for?

Bill Sengstacken has skills like Crm, Marketing, Demand Generation, Seo, B2b Marketing, Strategy, Email Marketing, Lead Generation, Salesforce.com, B2b, Leadership, Corporate Communications.

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