Bill Severino Email & Phone Number

Los Angeles, CA, US

Los Angeles

• Designed inaugural executive communications including virtual town hall video series and operational dashboards. Focus group feedback reflected improved employee connection with company leadership while increasing.
• Created company’s first corporate social responsibility report, building brand awareness and increasing stakeholder knowledge of community and environmental programs.
• Increased investor engagement through awareness of public policy initiatives and corporate operational achievements.
• Key leader in launching newly formed enterprise functions including Diversity and Inclusion and Continuous Improvement. Built messaging, strategies and communications deliverables to promote awareness and influence.

• Developed and executed stakeholder engagement plans for the executive vice president of public relations and communications and the chief investment officer. Plans aligned internal and external stakeholders with.
• Expanded brand messaging to reflect investment prowess and corporate social responsibility commitment, measurably increasing brand consideration as viewed by media and web analytics.
• Strengthened Allstate’s reputation and management’s thought leadership credentials through high-profile presentations, including the Clinton Global Initiative, Hope Global Financial Summit and Allstate-National Journal.
• Cultivated broadcast and print media opportunities, expanding brand identity and highlighting leadership accomplishments. Facilitated training and preparation for media events.
• Led highly visible community citizenship programs. Increased employee and executive management volunteer engagement by 40% while receiving “best ever” survey feedback. Leveraged social media to create event awareness.
• Constructed social media executive presence on the employee community, significantly improving awareness of internal events and increasing program attendance by 100%.

Los Angeles

• Authored MarCom Gold Award-winning crisis communications in response to highly publicized quality issues. Communications recognized for brand rebuilding messaging including transparency and timeliness.
• Directed senior management team on five-year strategy planning during dynamically changing business environment. Outcomes included industry-leading quality and lead-time performance improvements and cost reductions.
• Responsible for division’s largest marketing program designed to build relationships with key external business partners. Reduced program costs by 30% while receiving “best ever” survey results for eight straight years.
• Built communications response to the employee engagement survey that included assembly of cross-functional teams and training on performance review and career development processes. Subsequent survey results showed.
• Member of highly select 20-person marketing review panel that evaluated all Toyota/Scion/Lexus advertising materials. Panel focused on brand integrity protection and diversity representation within segmented market.

Los Angeles

• Led eight-member team responsible for managing company’s $500M transportation costs.
• Piloted extensive team building and change management initiative using Gallup’s purpose-driven leadership tools. The newly optimized team reengineered department workflow and leveraged automation, reducing outstanding.

Los Angeles

• Led 10-member interdisciplinary project team to improve dealer communications by delivering company’s first web-enabled vehicle management tool.

Los Angeles

• Directed four-member team to reimage company intranet content and develop associate self-service functionality.

Los Angeles

• Led team of five accounting professionals to manage financial and IT operations, including annual external audit, budgeting and foreign currency hedging.
• Project manager for enterprise-wide systems reengineering program, reducing support cost by 30% while improving user response time.

Ongoing Professional Development, Design And Architecture-Extension

Bachelor Of Science, Business Administration