Bill Skeet Email & Phone Number

San Francisco Bay Area

Early-stage, mission-based startup empowering advertisers to target their programmatic investment to the best content on the internet and prevent bad actors from profiting from misinformation, hyper-partisan and other extreme content. Nobl Media analyzes the full text of an article using syntactic, semantic and journalistic indicators based on deep-learning models (AI/ML and others) that extract linguistic attributes.

Providing a holistic framework for credibility signals.

San Francisco Bay Area

Econ of Misinformation WG: Examining the business models and systems (in publishing and advertising) that financially incentivize misinformation and disinformation, and support existing and propose new solutions.UX WG: Discovering and defining effective presentation approaches of content credibility indicators.

San Francisco Bay Area

Working with the team to develop and improve digital operations and retail strategy and execution.

San Francisco Bay Area

Define end-to-end experience for Cisco's award winning Digital Support for millions of web and mobile visitors every month. - Global Team of 20-25 (US, Canada, Asia) including UX researchers and designers, data scientists, product management, project management and content strategy.- Increased usage, engagement and customer satisfaction year-over-year for 5 years.- Established success metrics and balance scorecard for digital technical service- Championed task-performance testing practices that spread across the company. Presented on the topic at various industry and cross-industry conferences and symposiums- Defined Page Value Score (PVS); algorithmic tool measure performance of content pages and allow for data-driven content management decisions https://priorart.ip.com/IPCOM/000235998- UC Irvine I&C SCI x426.67 Certified in Data Science Management (2016)

* Align and optimize websites with the business strategy* Transformed web sites into business assets supported by finance, IT, customer care, marketing and sales* Web strategy and design* Web site architecture and information architecture,* Visual user-interface design and aesthetics (graphic design)* Web site engineering and development* User-centered research and testing methodologies* Publishing process design and web business process reengineering

• Coordinated expansion and integration of the company’s web properties and technology as it grew from 1500 to 7000 employees and revenue from $500m to $4b. Integrated web content and resources from acquired companies. • Led team of 12 employees and 8+ contractors and consultants on/offshore; budget approx. $5m ($2m operating, $3m projects). Managed numerous vendor relationships and licenses, development and operation expenses. • Architected systems and operational processes for the public site (www.juniper.net), customer support center, intranet. • Improved site quality, performance, usability, and ensured the web sites could scale for massive growth. Partner Center traffic grew more than 700% in 18 months. Evangelized user-center design and metrics-driven decisions. • Introduced ECM, collaboration and document management systems. Led business process change to scale with company growth. Implemented numerous redesigns of Juniper.net, enhancements for the Customer Support Center and lead creation of the Partner Center for channel sales enablement. • Consolidated intranet and established governance models, standards, and processes for managing web sites to ensure quality (Senior Manager of Intranet and User Interface). • Certified TL9000 auditor.

Responsible for design of women.com's network of content (Hearst Magazines) and entertainment (Astrology.com, bingo, etc.) websites

1997-99: Product manager for JustGo.com, an arts & entertainment vertical. Designed classified verticals: HomeHunter, CarHunter (now Cars.com), JobHunter (now CareerBuilder). Also designed news tools (NewsHound, etc.) Designer and site architect for Real Cities national network of newspaper sites.

1995-96: Design leader for the launch of Knight Ridder's 20+ newspaper websites after the San Jose Mercury News. Designed original web site templates and worked with KR news editors and business leaders to implement original web publishing processes at KR daily newspapers.

Member of 8-person think-tank conceiving next-generation newspapers, primarily on portable, flat-panel devices: https://youtu.be/kUcM1qD4-3A(The Tablet Newspaper: http://www.sigchi.org/chi95/proceedings/videos/tam_bdy.htm)

Transformed newsroom from cold type to desktop publishing -- printing completely paginated pages to negative from which plates were burned. Implemented and manage conversion from proprietary terminals to the first editing and publishing system. Trained student journalists on tools (Quark XPress) and templates. Adapted newsroom operations processes to new technology.

Responsible for the visual presentation of the newspaper. Redesigned the newspaper (changes to page grids, typography, etc.). Responsible for concept to execution of all graphic elements (maps, charts, diagrams, illustrations, etc.) in the editorial (non-advertising) sections of the newspaper. Won AP and Gannett awards for information graphics and for the Gulf War front page design.

Bs, Journalism, News Editorial And Visual Communication

Ms, Journalism, Psychology, Industrial Design, Mass Communications,

Activities and Societies: University Daily Kansan, Sigma Delta Chi