In this elevated role, I am responsible for creative leadership, team and resource management, strategy and execution, as well as content creation and campaign management. Working alongside an incredible team of designers, writers, account managers, and marketers, I lead the creative aspects of client projects, ensuring alignment with their goals and brand standards. By integrating research, industry trends, and business insights, I direct the visual and content aspects of each client's brand and campaigns.

At Red Caffeine, I provide strategic insight and leadership as we work together to build memorable brands and drive revenue for clients. From the early market analysis, customer research, and audit stages through workshops and ideation, to persona building, campaign development, content creation, and execution, we are intimately involved with clients every step of the way.As Sr. Content Marketing Manager, I am personally responsible for creating annual plans and content calendars, key messaging frameworks, and audience-centric content across a variety of channels. As the lead strategist within our own agency as well as on many of our client accounts, I enjoy asking thought provoking questions and challenging both sides to be intentional and data-driven in our vision and decision-making.

Ignyte is a branding agency driven by transformation and growth. As Director of Business Development, I was responsible for engaging and nurturing prospects throughout the sales process from awareness to action. By integrating original content, audience-centric email sequences, social media outreach, I helped educate, inform, and inspire prospects to see their brand's value in a new way. At Ignyte, we changed the way companies thought about their brand by introducing a high quality and strategic focus on market analysis, brand research, customer research, positioning, architecture, naming/renaming, visual brand identity, brand management, and employer branding.In spite of its challenges, this role continued to deepen my appreciation for the sales side of a creative agency and strengthen my understanding of how B2B companies view external partners and subject matter experts.

In this role, I oversee the sales process for our creative agency and lead our Marketing team from strategy and multi-channel delivery to data analysis and key insights. Our goal is to engage B2B companies in long-term consultative relationships by delivering valuable insight, world class expertise, and outstanding personal service.

At Idea Marketing Group, I oversee a team that helps clients develop and implement strategies to achieve their business goals by integrating their website content with efforts across earned and paid channels.Inside our own company, I lead the content strategy that drives lead generation and brand awareness for Idea Marketing Group.

As the firm’s lead strategist, I help Idea Marketing Group clients build a foundation for effective audience-centric messaging in web design projects as well as documented plans for ongoing marketing services. Internally, I also lead our own content strategy, which positions Idea Marketing Group as a leader in industry best practices.My role as Marketing Strategist is to ask thoughtful questions and challenge decision-makers to think differently about marketing as an asset and an opportunity to connect with their target audience long-term.

As companies mature in their approach to strategic marketing, they can more effectively attract the leads and sales they want from a defined target audience. I founded Sharing the Good, Inc. to help organizations align marketing strategies across their website, social media, email marketing and public relations. We specialized in marketing strategy and content marketing, believing the best way to successfully inspire action from your target audience is to position yourself as a valuable resource in your industry.

As Director of Communication and Marketing, I first developed, and now implement an internal and external communication strategy (COMM 5) within a larger organizational marketing plan (Dominican Impact) that I also wrote. In the Office for Mission Advancement, our goal is to increase religious vocations to the Dominican Order of the Catholic Church as well as financial support for its ministries throughout the Midwest. We use every available channel of communication to do this, as we build brand recognition across Central Province region. Much of the work being done is breaking new ground for the Church, which requires creativity, collaboration, and accountability.

Managed day-to-day operations and achievement of the organization‘s nonprofit mission in Wisconsin, Illinois and Michigan. This includes the development of educational programs, the hiring, training and supervision of a small staff and larger volunteer base, and the oversight of various ongoing projects involving the renovation of the Renewable World Education Center.Implemented and oversaw all aspects of the development program and budget which exceeded $200,000 annually. This includes the identification, cultivation, solicitation, and stewardship of donors, as well as overseeing a portfolio of revenue generated from diverse sources including major gifts, special events, annual giving, corporate partnerships, grants, and planned giving.Facilitated strategic planning process with organization board of directors and outside consultants. Through this process, specific goals were identified and achieved through short-term and long-term plans.Established network of professional relationships with partner schools, corporate sponsors, individuals, civic organizations and businesses within the community. Organized, attended and represented the organization publicly at seminars and community events.

Produced feature-length articles for a variety of areas and subjects including local sports and community interests. Researched subjects, interviewed individuals, developed professional relationships and submitted articles on deadline each week for in-print Pioneer Press newspapers and on-line for web-site.

Identified, cultivated, solicited, and stewarded Chicago area clients for 360 degree advertising and marketing needs. Provided ongoing customer service and needs assessment.Managed new and existing clients to meet and exceed revenue goals.